Facebook Insights Explained


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Facebook Insights Explained Free Metrics Dashboard Explored Source: Facebook Marketing Bible:

Facebook Insights Explained Free Metrics Dashboard Explored Source: Facebook Marketing Bible Presenter: Bonnie David | Facebook Marketing coach www.connectioncatalyzer.com https:// www.facebook.com/connectioncatalyzer

What is Facebook Insights?:

What is Facebook Insights? Free Metrics Dashboard Free Analytics Tool Provides Page Administrators with visibility into how their posts and content are engaging fans.

Let’s take a closer look!:

Let’s take a closer look!

Let’s dig deeper!:

Let’s dig deeper!

What is Insight’s Function!:

What is Insight’s Function!

Facebook’s Insights Further Explored:

Facebook’s Insights Further Explored View The user’s demographics for your Page, including gender, age and location See Which Page Posts receive the most engagement Gauge The number of users unsubscribing from your Page (and take appropriate action).

By Analyzing Data :

By Analyzing Data Facebook Administrators are better equipped to modify their content To meet the wants and expectations of their audience To dramatically improve their relationship with fans and their business through Facebook

How to Access Your Facebook Insights:

How to Access Your Facebook Insights Visit https ://www.facebook.com/insights/ and select your Facebook Page. Load up your Facebook Page and click on the Insights module on the admin panel.

Access Facebook Insights through the Admin Panel:

Access Facebook Insights through the Admin Panel

Facebook Insight’s Dashboard:

Facebook Insight’s Dashboard Total Likes People Talking About This Weekly Total Reach The number of users actively talking about your Page If it is decreasing or increasing The number of people you reach in this particular week

A list of Your Posts and their Virality Below the Graph:

A list of Your Posts and their Virality Below the Graph

Facebook Insights—Posts and Their Virality:

Facebook Insights—Posts and Their Virality Each post includes a date, the reach, how many people engaged with that particular post, and how many people were talking about this post.

Facebook Likes (Demographics and Location of Fans):

Facebook Likes (Demographics and Location of Fans)

Facebook Insights Graph:

Facebook Insights Graph

Facebook Insights Graph Explained:

Facebook Insights Graph Explained The most valuable area within the Insights tool It provides admin with very specific data about the people who are the fans of their page, including: Gender Age (defined in seven groups: 13-17, 18-24, 25-34, 35-44, 45-54, 55-64, and 65+) Country Town/City Language This graph allows you to see the fluctuation of new Likes as well as Unlikes . This is a useful tool to see which posts are succeeding in generating new Likes or what pushes people to unlike the page. The right column goes into detail with the source of new Likes. This is helpful in understanding how people are engaging with the content present on your page.

Facebook Insight’s Reach:

Facebook Insight’s Reach

Facebook Insight’s Reach Defined :

Facebook Insight’s Reach Defined The reach section helps you see your page views and unique visitor views. It also provides information about the demographic of your reach. This is a helpful tool in deciding what things to post in order to cater to the audience.

‘Talking About This’ Section of Facebook Insights:

‘Talking About This’ Section of Facebook Insights

‘Talking About This’ Section Explored:

‘Talking About This’ Section Explored This section provides data about who is talking about your page – this includes both demographics and percentages of people in different age groups.

Facebook Insights Limitations:

Facebook Insights Limitations Insights are only provided to Pages who have more than 30 users that like that Page (Insights will automatically start to appear once this level is reached) Daily, weekly and monthly Insights data is aggregated according to PDT (Pacific Daylight Time) Location data is based on the geographic location of each user as determined by their browser IP address, and is limited to the top 20 countries and cities The data that is accessed through Insights is delayed by a maximum of 48 hours


Questions? bonnie@connectioncatalyzer.com

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