Anatomy of Facebook Pages

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Anatomy of Facebook Pages (For the Beginner):

Anatomy of Facebook Pages (For the Beginner) Presenter: Bonnie David Facebook Marketing Coach www.connectioncatalyzer.com Source: Facebook Marketing Bible

Content Creation:

Content Creation The primary focus is content that the user uploads and gets published to the News Feeds of Facebook users who have chosen to like a specific page. Businesses are meant to give context to the content they share through their Pages. The focus should be on publishing great content that users will interact with and want to see in their News Feed. The visual appearance of your Page should be thought of as a first-impression.

Cover Photos:

Cover Photos Facebook policy prohibits cover photos from containing any price or purchase information, contact info, calls to action or references to Facebook features such as Like or Share . The intention of this policy is to prevent cover photos from appearing like banner ads, and to ensure that Pages use the space for engaging images .

Profile Picture:

Profile Picture I t is displayed as a square image , displayed directly to the left of the Page name. This is the image that is displayed as a thumbnail in the News Feed.

About Section (without a location):

About Section (without a location) This section, displayed directly underneath the profile picture, displays information from the About section, for Pages that do not have a location:

About Section (with a location):

About Section (with a location)

Apps and Views:

Apps and Views This section displays all apps that have been installed on a given page . Photos is always the first of the four items that are displayed , but the order of all other apps appear in can be changed by clicking on the pencil icon that appears in the top right ( NOT an effective marketing or advertising solution when weighed against other opportunities to invest both time and money).

Apps and Views Example:

Apps and Views Example

A list of the user’s friends who like the Page:

A list of the user’s friends who like the Page

Recent Posts by Others:

Recent Posts by Others Directly below ‘Friends’ is a box that includes the most recent posts made by other Facebook users.

Likes:

Likes Like Facebook users, Pages can like other Pages, and choose to feature up to five of these Pages . This box displays the Featured Likes that the Page owner has chosen. This is particularly useful for Pages that may represent businesses that are part of a larger parent company, have affiliate or partner businesses, or are about a specific product .

Likes Illustration:

Likes Illustration

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Presenter: Bonnie David Facebook Marketing Coach www.connectioncatalyzer.com Source: Facebook Marketing Bible

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