Karo Zyaada Branding Ka Iraada

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Karo Zyaada Branding Ka Iraada.

Who are they! : 

2 Who are they!

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3 Do you know somebody who received this accolade recently?

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4

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Max New York Life

Super brand 2007-08 : 

6 Super brand 2007-08 Park Avenue The times of India Blue Dart LIC SBI Airtel

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19 Fortune 20 Companies BERKSHIRE HATHAWAY INC. (No.1) (No.2) (No.4) (No.5) (No.9) (No.12) (No.13) (No.16) (No.17) (No.18) (No.19) ? (No.15) (No.14) Do You Know These Brands?

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Because we’ve not yet interacted with or experienced them They’re all Global leaders in their respective fields. Some of them are larger than Indian Economy. They spend huge money in brand building world wide, still we don’t know many of them. WHY??

Performance Objective : 

9 Performance Objective Task –By the end of the session you will be able to write an action plan to live up the standards of MNYL as a Super brand. Standards-Your performance will be satisfactory if you are able to write at least 3 actionable to maintain the brand value in people's mind. Conditions-Given, the questioners, handouts and a blank paper to plan and write your action plan.

How we did that? : 

10 How we did that? Anisha Motwani- EVP MNYL “ Being recognized as an Indian Super brand gives further credence to the trust and customer relevance of the brand. It re-affirms the fact that we are progressing well to become one of India's most admired life insurance companies," says Anisha Motwani, executive vice-president, marketing, Max New York Life Insurance.” “ Our emphasis on multiple payment options and use of technology helped us in creating a super brand in eight years of existence," she adds.

MNYL : 

11 MNYL CII-Exiim Bank Commendation Certificate for Business Excellence Golden Peacock Innovation Award for Max Vijay BT-Mercer-TNS ranking MNYL as the 7th Best Company

Super brands : 

12 Super brands Superbrands was founded by Marcel Knobil in London in 1995. It began as a radio show on GLR (now BBC Radio London), which was aimed at giving ordinary customers an insight into the significant brands that touched their lives.

Super brands : 

13 Super brands Brands are invited to participate in the Superbrands project based on the following criteria: market dominance, longevity, goodwill, customer loyalty and market acceptancy.

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What does a Brand actually mean? An advertising tagline What people think and feel about a company/product/services. Products exist on shelves, but brands exist in minds It is a culmination of customer experiences and perceptions about the Brand Experience and Perceptions are formed by what you Promised & Delivered . The Complete Man. A name A logo Who makes all these possible? EACH ONE OF US !!!

Video : 

15 Video Nike ,Bud lock Beer

Client Perception : 

16 Client Perception Core Value Desired Brand Perception

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“Live The Brand” Those who interact/deal directly with customers. E.g. Associates, Team leaders,Branch Mgrs. Those who support the touch points. E.g. Immediate supervisors, IT, OPS, Finn & Acc, HRD, MD etc. Clients Client Touch Points Supports

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18

The core values : 

19 The core values C - Caring H - Honesty E - Excellency K - Knowledge I - Integrity T - Teamwork

Hand Outs : 

20 Hand Outs Distributing the hand outs One plain paper ( Participants will put their idea’s ,what are the characteristics you need to have)

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ENTREPRENEURSHIP RESPONSIVENESS 5 CORE VALUES Live the core values is living the brand. Supports Client Touch Points Clients BRAND CORPORATE CULTURE

Is it difficult to Live The Brand (Core Values)? : 

Is it difficult to Live The Brand (Core Values)? No. By simple Day to Day actions you can “Live the Brand”

People Care : 

23 People Care Concerned about providing solutions Respectful & helpful Human touch Building long term relationships Friendly Not arrogant Having respect for others Making the other person feel comfortable Willing to share and help Allowing people to speak out What does it mean` I’ve PEOPLE CARE when I am Arrogant Look for mistakes only I Don’t when I am

Responsiveness : 

24 Responsiveness Be easy to deal with and highly accessible through multiple channels Listen attentively and give relevant and easy to understand information. Set expectations before delivery. Have standardized process to achieve time bound delivery Open for advise and feedback Listening Setting the right expectations Providing simple and relevant information Delivering on time Answering questions correctly Making efforts to collect and share information What does it mean? I am RESPONSIVE when I am Giving an overload of information Holding information to my self I am NOT when I am

Professionalism : 

25 Professionalism Treat all customers equitable Be thorough with everything Never compromise on our business principles Dressed correctly Paying attention to details Doing my homework Coming prepared at meetings Punctual Asking when I do not know it Completing what I begin Maintain confidentiality What does it mean? I am PROFESSIONAL when I am Coming to late in office or at meetings Talking phone calls during meetings Walk out of Meetings React to the person instead of the “Issue” I am NOT when I am

Entrepreneurship : 

26 Entrepreneurship An innovative, dynamic and energetic attitude Involved Passionately Making changes happen and do not wait for it to happen Willing to experience new idea’s Asking my self; can I do better Looking for improvements & opportunities. Believing in myself Thinking like a customer and I am acting like an owner Asking, listening & acting Valuing everyone’s time What does it mean? I’ve ENTREPRENERSHIP when I am Happy with the status quo or “just” do things for the sake of doing. Take my own time for everything Being Lazy Never think about the customer internal and external ` I DON’T when I am

Integrity : 

27 Integrity Build trust – with the customer and among each other Time tested, consistent and proven performance Delivering as promised Say NO when I cannot do it Not be drifted by short term wins Don’t compromise on quality Honest and transparent in my dealings Ready to own my mistakes What does it mean I am TRUSTWORTHY when I am Say yes when I can not do it Talking “popular” decisions Drifted by short term wins I am NOT when I am

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Pygmalion Test

Brand Management : 

Brand Management Peer Group Partnership Companies Prospective Employees @

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30 Useful Facts: All of us like conversations. Usually almost 70% of data we use while talking is third party information. Peer Group

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31 Useful Facts: Partnership Companies look up to Distribution Houses. Partnership Companies

Prospective Employees/Associates : 

32 Prospective Employees/Associates Useful Facts: Prospective employees when they interact with us before, while & after the interview should feel the BRAND. All of the Prospective employees may not always join but they take back good impression about us.

Your own action plan/or change in behavior : 

Your own action plan/or change in behavior Questionnaire

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The Client Perception about the brand by “Being & Living the BRAND (Core Values)”, Peer Group, Partnership Companies and Prospective Employees/Associates. Summary All of us are the brand Managers at our respective functions and we can build it by Managing…

I have a dream! : 

35 I have a dream! IIM Banglore IIM Lucknow IIM Culcutta IIM Calicut IIM Ahmadabad

MNYL training Team : 

36 MNYL training Team Agency Banca DST Max Vijay Partnership Distribution

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37 We are trying to establish A brand in MNYL itself! A brand which is known as…..

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39 Rok sako to roke lo!

How you can do this? : 

40 How you can do this? 2007- 1 PD trainer- Vishwanthan.V 2008- 5 PD Trainers Sachin Chandra Shitij Parischa Sahar Abbasi Kaushik Chatterjie Bobby Mathews 2009- ??????

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The most prestigious, the most glamorous the most challenging All India Trainer’s meet IMPACT!

Coach Speaks Hockey! : 

Coach Speaks Hockey! Video

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43 Karo Zyaada Branding Ka Iraada!!