INTRODUCTION : INTRODUCTION An Internship Report on
ORGANIZATION STUDY conducted at
Banashankri Store, Bangalore
Reg No 08KXCM6065
Surana College P.G Centre
Internal Guide External Guide
Mr. Ramnath H.R Mr. Karthik
Asst Prof , Dept of MBA Sales Manager ABOUT BIG BAZAAR : ABOUT BIG BAZAAR Slide 3: Future Group’s Vision
“To Deliver Everything,
Everywhere, Every time, to Every
Indian Customer in the most
One of the core values at
Future Group is, ‘India ness’ and its
corporate credo is – “Rewrite rules,
Future Group’s Mission
We share the vision and belief that
our customers and stakeholders shall
be served only by creating and executing
future scenarios in the consumption space
leading to economic development.
We will be the trendsetters in evolving delivery formats, creating retail realty, making consumption affordable for all customer segments – for classes and masses.
We shall infuse Indian brands with confidence and renewed ambition.
We shall be efficient and, cost-conscious and committed to quality in whatever we do.
We shall ensure that our positive attitude, sincerity, humility and united determination shall be the driving force to make us successful. Core Values : Core Values Indianness: confidence in ourselves.
Leadership: to be a leader, both in thought and business.
Respect & Humility: to respect every individual and be humble in our conduct.
Introspection: leading to purposeful thinking.
Openness: to be open and receptive to new ideas, knowledge and information.
Valuing and Nurturing Relationships: to build long term relationships.
Simplicity & Positivity: Simplicity and Positivity in our thought, business and work.
Adaptability: to be flexible and adaptable, to meet new challenges.
Flow: to respect and understand the universal laws of nature. Awards and Recognition : Awards and Recognition In 2007 won the ‘International Retailer of the Year’ at US-based National Retail Federation convention in New York .
In the same year it also won ‘Emerging Retailer’ of the Year award at the World Retail Congress held in Barcelona. Organization Structure : Organization Structure Store Manager Asst Store Manager Dept Manager Asst DM Team Leader Team Member CSD HR Manager Visual Merchandising Asst DM Administration Maintenance Housekeeping Info Security Marketing Sales Manager Cashiers Functional Departments : Functional Departments Human Resource Dept
Customer Service Dept
Administration Dept Human Resource Department : Human Resource Department Selects & recruits employees through various sources such as consultancy services, walk-ins, Referrals, Campus recruitment etc
Trains & develops employees through its own specialized training centre known as Gurukul.
Motivates all employees to perform to their best through various monetary and non-monetary rewards.
Regular and periodic performance appraisal of all the employees is conducted and suitably rewarded. Finance Department : Finance Department Prepares the budget for expenditure at all levels.
Decides and gives the sales targets for all the departments periodically
Maintains the books of accounts
Collects & deposits the cash received daily through sales in the Co’s bank account Marketing Department : Marketing Department Designs creative and attractive advertisements through which the company’s products can be promoted to the customers.
Decides the different marketing channels to be used to increase the sales.
Creates a very pleasant and feel good environment in the Store to attract more customers
Also responsible for the arrangement of products in each department to help easy availability of products to the customers. Logistics Department : Logistics Department Is responsible for procuring the stock of all the products of the different departments.
Receives the goods from the warehouse located at Hosakate and then verifies whether it adheres to the particulars given in the Goods received statement.
Despatches the goods to the respective department after recording it in the Goods inward register
If there is a damage in the goods or if the goods do not match the details given in the Goods Received Statement, it enters in the Stock Outward Register and sends it back to the warehouse along with a Goods Returned Note. Sales Department : Sales Department This department is responsible for the collection of sales amount i.e., cash sales.
There are in all 25 cash counters in the Store. There is a Head Cashier to whom all the cahiers report and remit the total sales amount collected.
Wednesday Bazaar is a very important and popular event in Big Bazaar. Every Wednesday fabulous offers and great discounts are given on most of the products.
Weekends attract most of the customers as such good offers and discounts are given .
BB celebrated Independence Day by having ‘Maha Bacchat Sale’ from August 12-16 and did a business of 1.5 Crores. SWOT ANALYSIS : SWOT ANALYSIS Findings & Conclusion : Findings & Conclusion Big Bazaar is undoubtedly the number one retailer in India. It has built a very emotional and cordial relationship with its customers..
Big Bazaar, with 25 years of experience in the field of weaving fabrics, is the leading Apparels and fashion design fabric company.
There exists a healthy and positive relationship between employees and managers.i employees.
It is found that more than 60% of employees are of the age group of 20-35. This reveals that company is having young and energetic workforce who are very creative, enthusiastic and also very determined to grow in their career and in turn helping the company to grow.
The company is reaching out to all the sections of the society as it is creating a hypermarket where not only the rich people shop but also the middle and the lower class customers come to enjoy the whole shopping experience.