Reviving Heritage – Case study of Anegundi Rural Tourism Project in Karnataka :1 Reviving Heritage – Case study of Anegundi Rural Tourism Project in Karnataka


Rural Tourism :2 Rural Tourism Any form of tourism that showcases the rural life, art, culture and heritage at rural locations, thereby, benefiting the local community economically and socially, as well as enabling interaction between the tourists and the local community for a more enriching tourism experience.


Context of Anegundi village :3 Context of Anegundi village Medium sized village – 800 HHs Historical village – 14th Century Belief - birth place of Lord Hanumantha Situated close to world famous ‘Hampi’ Comes under core region of endangered world heritage site 10 yrs before – One of the sleepy village Agriculture being main occupation


Things to see in Anegundi village :4 Things to see in Anegundi village Astonishing natural beauty – Rocks and boulders, greenery of paddy and banana plantation Ancient temples and vernacular houses Beautiful landscape with mighty river Tungabhadra True village traditions, culture and festivals


Why it was sleepy village10 yrs back :5 Why it was sleepy village10 yrs back Because of world heritage site it was not permitted to take up development activity particularly rebuilding old houses. Conflicts between lodge owners of Hospet (city near to Hampi having plenty staying arrangements for tourists) & Anegundi villagers for vested interests. Lack of development perspectives among village leaders


Who took the initiation? :6 Who took the initiation? The Kishkinda Trust (TKT) initiated by Ms. Shama Pawar from Maharastra in 1997 Mission of TKT To see the local community achieve social and economic empowerment through conservation of natural and architectural heritage, and in doing so secure the future of site through sustainable integration of the people of the land.


What they did? :7 What they did? Village clean campaign through Rangoli competition Formation of women SHGs


What they did? :8 What they did? Setting up of natural fiber industry using locally available grasses and banana fiber Formation of their own society – Bhoomi Society for working women PRA to develop concept plan for tourism development


What they did? :9 What they did? Rebuilding of vernacular houses on lease agreement basis


What they did? :10 What they did? Renovation of traditional community spaces System for solid waste management


What they did? :11 What they did? Riverside landscaping & sculpture garden Introducing eco transportation like cycle riding Revival of local traditions and cultural activities


What they did? :12 What they did? Software activities such as Awareness programmes on Tourism Local heritage and vernacular architecture Culture, Traditions and arts Development of manuals on tourism Training programme on Hospitality Management Crafts and arts Responsible tourism


What strategies they adopted? :13 What strategies they adopted? Community Mobilisation Building trust among all stakeholders Enterprise development to enhance people’s income Inducing tourism as a livelihood strategy Concept of collective hosting Building data base of all families in the village to see the possibility of involving them in tourism related activities


What are the impacts? :14 What are the impacts? Increased opportunities' for earning additional income Home stay arranging families: Rs. 25 K/Yr (estimated) Village guides / volunteers : 10 – 30 K / Yr


What are the impacts? :15 What are the impacts? Increased opportunities' for earning additional income Empowered SHG group members: Additional income of 10 – 15 K/ year Improved social harmony Revived traditional / cultural practices


What are the Challenges faced? :16 What are the Challenges faced? Conflicts between GP and TKT Community mobilisation Vested lobby by big players in nearby cities No safe drinking water supply in the village


What are the learnings of the case study? :17 What are the learnings of the case study? Proper community mobilisation is the key for enhancing rural tourism impacts. Existing livelihood strategies should be looked in to / considered while designing tourism interventions. Decentralized operational management is necessary for enhancing effectiveness Empowering Gram Panchayat is crucial for any rural tourism project.


Slide 18:18 Thank You