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Gelato America’s newfavorite Ice Cream : 

Gelato America’s newfavorite Ice Cream

What is Gelato : 

What is Gelato Gelato is Italy’s variant of ice cream and becoming an American favorite Gelato is made with some of the same ingredients as most other frozen dairy desserts Besides tasting good and being healthy gelato has a unique appeal making it attractive to customers Gelato provides a healthier desert alternative to Ice Cream: Lower butterfat content - Gelato contains 4-8% butterfat versus 14% for ice creams Lower sugar content – Gelato contains between 16-22% versus approximately 21% for most ice creams

Target Market : 

Target Market Direct consumer sales Consumers who currently eat ice cream but are looking for healthier desert alternatives Consumers with a taste for international flare in food and deserts Product resale opportunities Bakeries wanting to expand their product offerings Coffee shop chains, wanting to meet the growing demands of customers with new products Restaurants wanting to offer a wider choice of refined desserts New companies wanting to venture into the ice-cream business Can provide franchise opportunities once the product is established

Product Benefits : 

Product Benefits Gelato production costs are similar to traditional ice cream but have a greater gourmet consumer perception allowing for higher margins Unlike American style ice cream, which has a typical overage(air) up to 50%, gelato has 20% to 35% overage providing a denser product with more intense flavor Gelato has a softer texture that can be easily swirled or molded creating a unique presentation opportunities or works of art Gelato provides cross selling opportunities for pastries, cookies and a variety of beverages like coffee, espresso and juice

Marketing Mix/Product : 

Marketing Mix/Product GELATO Literally translated, gelato is the Italian word for ice cream -- yet, one must never mistake them to be equivalent to one another. Traditional Italian gelato is a world apart from commercial North American ice cream. At BRIA! Gelato, we make our gelatin in true artisan fashion We use only the finest all-natural ingredients We use the most meticulous methods We make our gelato in very small batches, unlike commercial ice Every batch of gelato we make is filled with our passion and commitment to excellence. At BRIA! we invite you to taste the difference. A Healthy Alternative to Ice Cream

Marketing Mix/Price : 

Marketing Mix/Price The cost for BRIA! Gelato is based on 4 sizes. These consist of the following: Small – 3.5 oz - $4.00 Medium- 4.5 oz-$4.50 Large- 5.6 oz-$5.50 Extra-Large-7.0 oz-$6.00 I GELATO! Over 60 mouth-watering flavors at exceptional prices!!!

Marketing Mix/Promotion : 

Marketing Mix/Promotion BRIA’s Marketing Promotional Strategy includes: Word of Mouth- (we build relationships with local agencies) Social Networking – Twitter and Facebook Advertising – Mailers, Flyers We promote our new flavors by advertising through all of these avenues We provide free samples – As many flavors as you like!!! Best Gelato Anywhere! Reasonably Priced! Impeccable Quality! Awesome Taste!

Marketing Mix/Placement : 

Marketing Mix/Placement BRIA ‘s Gelato is strategically located throughout North Carolina. Careful consideration is given to ensuring the best location of our Stores. Deciding Upon a Location BRIA's Gelato franchise locations are carefully selected to ensure the highest possible revenue for each site. A sampling of items considered in the location review include:    Demographics Number of children per household Education levels of adults Type of employment Income per household Commute from home to employment Size and cost of home

Sources : 

Sources