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Q4: How did you use media technologies in the construction and research, planning and evaluation stages? : 

Q4: How did you use media technologies in the construction and research, planning and evaluation stages?

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As we are in an online revolution, I feel that the most important media technology I used was that of the internet, as this allowed me to get all I needed to help me with my work. Research: When it came to research, I used YouTube as a way to gain access to other trailers so that I could analyse these and get an understanding of what the key conventions were when it came to horror films, which I then used when it came to planning my products as this would help make them more realistic and professional. Also, I used this source to find the main media codes, (body, technical and object) which were used frequently in this genre, and to gain a sense of what the mise-en-scene should be like. I also used the search engine Google as it allowed me to find magazine covers and film posters for me to again analyse and find the key conventions, such as shot distance or house styles, which I could then adapt when it came to my own production. Again, using the internet, a site I found useful and used to help me was bcap.org which I took important information from to do with what is acceptable when promoting products such as films in magazines or poster. Just like bcap, the British board of film classification was very useful to me in terms of recognising what content was suitable for what audience, and helped us gain an understand of what we could potentially include in our trailer aiming it at an audience of 15 and over.

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Planning: In terms of planning, I used much of the same as research, but I also used technologies such as a Fuji digital camera to take photos to show a rough edit of how we would like our trailer to look in a storyboard. I thought photos would be better as I am poor at drawing and it also helped me to visualise what the trailer would potentially look like. I also used Microsoft publisher to create a mock-up of the magazine front cover as this was an easy way for me to get across what my idea of the cover was, with the sell lines all to one side, much like many of the magazine I analysed.

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Construction: We obviously used a video camera and tripod in the stages of filming our trailer as this is potentially the only way to capture footage. But then when I edited the footage, Adobe Premiere Pro was the most important tool as this was what allowed me to upload all the footage easily giving us then the ability to organise it into a rough order, cropping out unwanted parts. With the effects on this programme, such as zoom, black and white or video transitions, I was able to give the trailer a more professional finish. Using the site audiosparx allowed me to download free sound effects which I then include as non-diegetic sounds to create a more serious and scary mode of address and I learned a lot about how the sounds can fit together and that one sound at a slightly higher volume than the other works well to give a better effect to the trailer...

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Construction continued: To get images for the poster and magazine cover I used a Canon 300D digital camera as this is great for getting good quality images, and using the white screen and photo lights I was able to get professional looking images. But I also used Photoshop a lot to help make these images even better, and to also create my magazine front cover as it easier to edit on Photoshop then making it in publisher. Photoshop was very useful as I was able to manipulate the image used on the poster by merging to different images together and then adding a background all to give the impression that the girl is looking in the mirror to see looking back is her evil side/personality. Photoshop also allowed me to give my magazine a red tint so that the white text used for the sell lines didn’t blend into the previously white background. More generally it gave my work an overall more professional finish. Before doing this though, I created another mock up front cover, which I uploaded to Facebook, one very highly populated and overly used media technology around to help give me some audience feedback to see what the potential target audience though to my first cover, and also I uploaded my newer cover to again see what they thought of it, if it looked like a magazine cover and if any changes were in order. All of this allowed me to create a product which I was happy with, but also which people from our target audience could identify with and recognise. As well as this, I used YouTube to upload our first draft trailer to again get some audience feedback which was crucial in making our trailer better and good enough to use as our final edit as we didn’t want to leave it as something not up to our standards.

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Evaluation: When it came to my evaluation, I didn’t use much media technologies, apart from the blog site realsmart which I uploaded all my work to and tried to present in an interesting way, by having red text throughout which helps to connote even on the blog our horror genre of our production. I also included a lot of images in-between text to make it look more visually exciting and not just writing after writing after writing. But I also used realsmart in my evaluation to go over all the work I had done and get a look of what I think I did well and what could have been improved. I also used Photoshop to get screen grabs to show me manipulating images which I then included in the evaluation, and also Google to get me some images such as posters and magazine covers to show how our products are similar to existing products, but also showing how we used innovation to make them more individual and slightly different. And then finally I used an internet site to help upload my PowerPoint to the blog.

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