logging in or signing up Service Marketing Mix in Airlines Indust biswajit.hcl Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: Embed: Flash iPad Dynamic Copy Does not support media & animations Automatically changes to Flash or non-Flash embed WordPress Embed Customize Embed URL: Copy Thumbnail: Copy The presentation is successfully added In Your Favorites. Views: 4260 Category: Education License: All Rights Reserved Like it (1) Dislike it (0) Added: November 20, 2009 This Presentation is Public Favorites: 2 Presentation Description No description available. Comments Posting comment... By: jaseembhai786 (34 month(s) ago) thnks a lot it helps a lot to us for time saving and creating. A good ppt Saving..... Post Reply Close Saving..... Edit Comment Close By: subhangi (34 month(s) ago) plzz can u send me this ppt to mail id...subhangani@gmail.com...plzz its very urgent Saving..... Post Reply Close Saving..... Edit Comment Close By: chandamalvankar (38 month(s) ago) Too good its very well made. PPT is very nice. Saving..... Post Reply Close Saving..... Edit Comment Close By: juneb (40 month(s) ago) email id: junebaptista@hotmail.com Saving..... Post Reply Close Saving..... Edit Comment Close By: dikshit1985 (41 month(s) ago) Nice PPT Thanks a lot Saving..... Post Reply Close By: biswajit.hcl (41 month(s) ago) Hi Dikshit thanks for your comment. Biswajit Saving..... Edit Comment Close loading.... See all Premium member Presentation Transcript Slide 1: MARKETING MIX IN AIRLINES INDUSTRY Services are distinguished from products mainly because they aregenerally produced at the same time as they are consumed, and cannot be stored away or taken. An enhanced marketing mix needs to be deployed.Its Not About Simply Reaching Out to Customers With the Right Service. But, Its Also About Creating That Right Desire to Possess The Service. : Services are distinguished from products mainly because they aregenerally produced at the same time as they are consumed, and cannot be stored away or taken. An enhanced marketing mix needs to be deployed.Its Not About Simply Reaching Out to Customers With the Right Service. But, Its Also About Creating That Right Desire to Possess The Service. Services are Deeds, Processes, and Performances…. Slide 3: PRODUCT PRICE PLACE PROMOTION PEOPLE PROCESS PHYSICAL EVIDENCE RAINBOW OF SERVICE MARKETING MIX Slide 4: PRODUCT Design. Quality. Range. Brand Name. Features. PLACE Distribution Channels. Methods of Distribution. Coverage. Location. PRICE List Price. Discounts. Commissions. Surcharges. Extras. PROMOTION Advertising. Sales Promotion. Salesmanship. Publicity. 4P’s OF MARKETING MIX PRODUCT MIX : Giving a Feel For The “Product” Inside a Service Wrapper . Consumers are demanding not products, or features of products but the benefits they will be offered. The airline product includes of two types of services: 1. On the Ground Services. 2. In-Flight Services. PRODUCT MIX Slide 6: PRICE MIX Premium Pricing Value For Money Pricing Cheap Value Pricing APEX Fares Low-Cost Pricing Slide 7: Online 24-hour reservation Systems. Consolidation. Tour Operator/ Travel Agent. Affiliated with companies. PLACE MIX Slide 8: PROMOTION MIX Advertising Publicity Sales promotion Word of mouth Airlines Advertisement Needs to Keep in Mind the Image of Country, The Scenic Beauty, Tourist Attractions, Rich Cultural Heritages or Which Would Attract Number of Tourists. Slide 9: PROMOTION MIX Advertising Publicity Sales promotion Word of mouth The PRO, Receptionist, Travel Agents, Media People Are Very Important People in Publicizing The Business. Slide 10: PROMOTION MIX Advertising Publicity Sales promotion Word of mouth The Travel Agents, Tour Operators, Frontline Staffs Contribute a Lot to The Promotion of Airlines Business. Slide 11: PROMOTION MIX Advertising Publicity Sales promotion Word of mouth ‘Customer Loyalty Ladder’ . Slide 12: Competence. Reliability. caring Attitude. Responsiveness. Initiative. Problem Solving Ability. Goodwill. PEOPLE MIX Slide 13: Reservation. Flight Information. Facilities at The Airport. Baggage Handling. Meal Service. Flight Entertainment. Deliver Quality Service. PROCESS MIX Slide 14: On the ground: Booking offices or ticket counters. Paperwork. Brand Logo. Tickets. PHYSICAL EVIDENCE In-flight: Aircraft. Seating Configuration. Good Inner-exteriors. Cleanliness. Uniforms. Ambience. Baggage. Labels or Tag. Slide 15: By GROUP-8 Biswajit Ghosh – H12. © 2009 AIMS PGPM/G8 You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
Service Marketing Mix in Airlines Indust biswajit.hcl Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: Embed: Flash iPad Dynamic Copy Does not support media & animations Automatically changes to Flash or non-Flash embed WordPress Embed Customize Embed URL: Copy Thumbnail: Copy The presentation is successfully added In Your Favorites. Views: 4260 Category: Education License: All Rights Reserved Like it (1) Dislike it (0) Added: November 20, 2009 This Presentation is Public Favorites: 2 Presentation Description No description available. Comments Posting comment... By: jaseembhai786 (34 month(s) ago) thnks a lot it helps a lot to us for time saving and creating. A good ppt Saving..... Post Reply Close Saving..... Edit Comment Close By: subhangi (34 month(s) ago) plzz can u send me this ppt to mail id...subhangani@gmail.com...plzz its very urgent Saving..... Post Reply Close Saving..... Edit Comment Close By: chandamalvankar (38 month(s) ago) Too good its very well made. PPT is very nice. Saving..... Post Reply Close Saving..... Edit Comment Close By: juneb (40 month(s) ago) email id: junebaptista@hotmail.com Saving..... Post Reply Close Saving..... Edit Comment Close By: dikshit1985 (41 month(s) ago) Nice PPT Thanks a lot Saving..... Post Reply Close By: biswajit.hcl (41 month(s) ago) Hi Dikshit thanks for your comment. Biswajit Saving..... Edit Comment Close loading.... See all Premium member Presentation Transcript Slide 1: MARKETING MIX IN AIRLINES INDUSTRY Services are distinguished from products mainly because they aregenerally produced at the same time as they are consumed, and cannot be stored away or taken. An enhanced marketing mix needs to be deployed.Its Not About Simply Reaching Out to Customers With the Right Service. But, Its Also About Creating That Right Desire to Possess The Service. : Services are distinguished from products mainly because they aregenerally produced at the same time as they are consumed, and cannot be stored away or taken. An enhanced marketing mix needs to be deployed.Its Not About Simply Reaching Out to Customers With the Right Service. But, Its Also About Creating That Right Desire to Possess The Service. Services are Deeds, Processes, and Performances…. Slide 3: PRODUCT PRICE PLACE PROMOTION PEOPLE PROCESS PHYSICAL EVIDENCE RAINBOW OF SERVICE MARKETING MIX Slide 4: PRODUCT Design. Quality. Range. Brand Name. Features. PLACE Distribution Channels. Methods of Distribution. Coverage. Location. PRICE List Price. Discounts. Commissions. Surcharges. Extras. PROMOTION Advertising. Sales Promotion. Salesmanship. Publicity. 4P’s OF MARKETING MIX PRODUCT MIX : Giving a Feel For The “Product” Inside a Service Wrapper . Consumers are demanding not products, or features of products but the benefits they will be offered. The airline product includes of two types of services: 1. On the Ground Services. 2. In-Flight Services. PRODUCT MIX Slide 6: PRICE MIX Premium Pricing Value For Money Pricing Cheap Value Pricing APEX Fares Low-Cost Pricing Slide 7: Online 24-hour reservation Systems. Consolidation. Tour Operator/ Travel Agent. Affiliated with companies. PLACE MIX Slide 8: PROMOTION MIX Advertising Publicity Sales promotion Word of mouth Airlines Advertisement Needs to Keep in Mind the Image of Country, The Scenic Beauty, Tourist Attractions, Rich Cultural Heritages or Which Would Attract Number of Tourists. Slide 9: PROMOTION MIX Advertising Publicity Sales promotion Word of mouth The PRO, Receptionist, Travel Agents, Media People Are Very Important People in Publicizing The Business. Slide 10: PROMOTION MIX Advertising Publicity Sales promotion Word of mouth The Travel Agents, Tour Operators, Frontline Staffs Contribute a Lot to The Promotion of Airlines Business. Slide 11: PROMOTION MIX Advertising Publicity Sales promotion Word of mouth ‘Customer Loyalty Ladder’ . Slide 12: Competence. Reliability. caring Attitude. Responsiveness. Initiative. Problem Solving Ability. Goodwill. PEOPLE MIX Slide 13: Reservation. Flight Information. Facilities at The Airport. Baggage Handling. Meal Service. Flight Entertainment. Deliver Quality Service. PROCESS MIX Slide 14: On the ground: Booking offices or ticket counters. Paperwork. Brand Logo. Tickets. PHYSICAL EVIDENCE In-flight: Aircraft. Seating Configuration. Good Inner-exteriors. Cleanliness. Uniforms. Ambience. Baggage. Labels or Tag. Slide 15: By GROUP-8 Biswajit Ghosh – H12. © 2009 AIMS PGPM/G8