EARLY LIFE. :
EARLY LIFE. Born in January 26, 1921 in Tokoname , Aichi Japan.
Morita's family was involved in sake, miso & soy sauce production.
Graduated from osaka imperial university with a degree in physics.
co-founder of Sony Corporation with his friend Masaru Ibuka.
Cont…. :
Cont…. “On May 7,
1946, they founded Tokyo
Telecommunications Engineering
Corporation with about 20 employees
and initial capital of ¥190,000. Morita's
family invested in this during the
early period and was the
largest shareholder”.
“Cont”.. :
“Cont”.. 1946 T . T . C . E
1949 magnetic recording tape(type –G)
1950 sold the first tape recorder in Japan.
1957 pocket-sized radio
1958 “SONY”
sonus is Latin for sound, and Sonny-boys is Japanese slang whiz kids
Slide 5:
SONYS FIRST EVER
PRODUCT. ELECTRIC RICE COOKER. REASON OF FAILURE
Tasty rice was a rarity.
Rice produced are mostly undercooked or overcooked.
“Competencies”.. :
“Competencies”.. Hardworking.
Innovator.
Adapt towards change.
Interest towards work.
Confidence.