Types of customer :Types of customer


customer :customer A person or organisation who uses the product or services we provide. Customer is king. ….only customers judge quality; all other judgments are essentially irrelevant Our greatest asset is the customer! Treat each customer as if they are the only one! LAURICE LEITAO


: Know your customer……to capture & retain them! So, customer segmentation is must! But,is every customer equally profitable. If,we don’t take of our customers someone else will !


Types of customer :Types of customer Based on unique behavioral attributes, customers are of following types Loyal customer Discount customer Impulse customer Need based customer Wandering customer


Loyal customer :Loyal customer 20% of our customer base but make up more than 50% our sales. Completely satisfied customer. Keep returning to company. We need to communicate with these customers on a regular basis by telephone,mails,emails. customer experience > customer expectation


: Positive word of mouth. You can , never do enough for them.many times,the more you do for them,the more they will recommend you to other. Invest maximum time and effort to serve these customer.


Discount customer :Discount customer They shop our stores frequently,but make their decisions based on the size of discount. This category helps ensure your inventory is turning over and as a result,it is a key contributor to cash flow.


: Merely satisfied customers, also show defection ready to switch. Chase low prices. Milk these customers as long as they are active or in discount seasons.


Impulse customer :Impulse customer They do not come for buying a particular item at the shop,but come into the store on a whim. They will purchase what seems good at the time. Buy on impulse. Maximize the profit on each transaction.


: This is the segment we all like to serve. There is nothing more exciting than assisting an impulse shopper and having them respond favourably to our recommendations. Pursue fashion trends. We want to target our displays towards these customers.


Need based customer :Need based customer People in this category are driven by a specific need. When they enter the store, they will look to see if they can have that need filled .if,not they will leave right away It is difficult to satisfy these people. Customers are habitual of particular brand.


: Show inertia in brand switching. Need based customer can easily be lost to internet sales or a different retailer. So to overcome this threat,positive personal interaction is required. They can also become loyal customers if they are well taken care of.


Wandering customer :Wandering customer They have no specific need or desire in mind when they come into the store. They want a sense of experience or community. They make up the smallest percentage of sales. keep in mind, however, that although they may not represent a large percentage of your immediate sales,they are a real voice for you in the community. Although wandering customers cannot be ignored,the time spent on them needs to be minimized.


: Wandering customer


conclusion :conclusion If we are serious about growing our business, we need to focus our effort on the loyal customers, and merchandise our store to leverage the impulse shoppers. The other three types of customers do represent a segment of our business, but they can also cause us to misdirect our resources if we put too much emphasis on them. To be successful, it will require patience and understanding in knowing our customers and the behavior patterns that drive their decision-making process. The goal as a company is to have customer service that isnot just the best, but legendary.


Thank you !!! :Thank you !!! Presented by –binay kumar, akif rehman, parveen pandey