Facebook Pages Part I

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Facebook for Business The Business Facebook Page PART I:

Facebook for Business The Business Facebook Page PART I Bill Eager

Bill Eager:

Bill Eager

Part I What’s It All About:

Part I What’s It All About

PowerPoint Presentation:

“Bill Eager estimates there will be as many as 250,000 sites that call themselves social networks within a year, compared with about 850 today.” "Everyone will reposition their site to take advantage of this phenomenon. It happened before with portals."

Facebook – Where Are You?:

Facebook – Where Are You? Stand up if you use Facebook Stay standing if you have a Facebook personal page Stay standing if you have 500 or more friends Stay standing if you have a Facebook business page Stay standing if your Facebook business page has more than 1,000 fans

How Do You Use Facebook? AND How Do You Want to Use Facebook? :

How Do You Use Facebook ? AND How Do You Want to Use Facebook ?

Like Any Advertising Channel:

Like Any Advertising Channel Brand Awareness Get New Customers Viral Messaging Move People to Your Web Site Special Offers Reach Target Demographics Market Research

PowerPoint Presentation:

Getting a Facebook Page and having lots of Fans IS NOT the Value Proposition Do you care if you have 100,000 fans if they don’t share any interests, they can’t help you and they’re not your target market?

Translate Connections Into Sales :

Translate Connections Into Sales BUYER SELLER Multi National Corporation Chain of Restaurants Real Estate Laundry Mat Used Car You want to rapidly connect a buyer and seller at the right valuation.

VALUE PROPOSITION of SOCIAL NETWORKS:

VALUE PROPOSITION of SOCIAL NETWORKS The fastest way for you to find and reach your target market . A mechanism to get other people to want to find you and your businesses . Take a message “ I represent an incredible pet supply store ” and virally (i.e. rapidly) share that message. Access functionality that you do not have on standard Web Sites. Interaction, relationship building, content sharing, video and multimedia .

To Leverage Social Networks you need to understand: 1. SOCIAL INTERACTION 2. HOW NETWORKS WORK:

To Leverage Social Networks you need to understand: 1. SOCIAL INTERACTION 2. HOW NETWORKS WORK

Why Do People Socialize?:

Why Do People Socialize? Communicate Create relationships Share information and knowledge Business

Real World / Virtual World:

Real World / Virtual World The explosion of Social Networks is based on the fact that humans are social creatures. We enjoy networking. It is the foundation of business transactions. Second Life Apple Store Avatar Salesperson

Social Relationships Move Through Ever Deeper Layers of Interaction:

Social Relationships Move Through Ever Deeper Layers of Interaction Social capital is defined as the value that is created through the application of social networks during non-organizational time. Social capital when added to human capital define economic capital.

We move from conversations to relationships then communities:

We move from conversations to relationships then communities

In Business Rapid Acquisition and Sharing of Knowledge is Essential:

In Business Rapid Acquisition and Sharing of Knowledge is Essential

“No one knows everything, everyone knows something, all knowledge resides in networks.” – Levy 1997:

“No one knows everything , everyone knows something , all knowledge resides in networks .” – Levy 1997

The power of collective intelligence:

The power of collective intelligence

Networks:

Networks

Railroad Network:

Railroad Network

Telephone Network:

Telephone Network

Airline Networks:

Airline Networks

Neural Networks of the Brain:

Neural Networks of the Brain

The Internet “A network of interconnected networks.”:

The Internet “A network of interconnected networks.” Partial map of networks on the Internet

Connections in a Social Network:

Connections in a Social Network

Connections BETWEEN Social Networks:

Connections BETWEEN Social Networks

Networks BETWEEN Firms:

Networks BETWEEN Firms Swedish Telecommunication Companies

What do these Networks have in common?:

What do these Networks have in common?

QUALITIES OF NETWORKS:

QUALITIES OF NETWORKS Networks EXPAND over time. Networks can INTERCONNECT with each other. Networks have HUBS . These hubs (think of a PERSON or a FACEBOOK PAGE as a HUB ) are the connection points where signals, goods, people and information congregate before moving on.

QUALITIES OF SOCIAL NETWORKS:

QUALITIES OF SOCIAL NETWORKS People form relationships with those they have multiple contacts with and TRUST People that have numerous TRUSTFUL relationships become HUBS for rapid communication TRUST and RECIPROCITY are essential for knowledge exchange.

Different Types of Hubbers:

Different Types of Hubbers A. People that know a significant number of people. People that know a smaller number of people but the people they know are in a niche, or are extremely powerful and well connected themselves. QUANTITY AND NARROWCASTING EACH ARE USEFUL

PowerPoint Presentation:

5,000 FRIENDS IN MANY INDUSTRIES

PowerPoint Presentation:

25 FRIENDS IN PUBLISHING

Business Usage of Facebook:

Business Usage of Facebook 42% of Marketers Say Facebook Is Important to Their Business. The Number of Businesses Who Deem Facebook Critical or Important Has Increased 75% in the Last 3 Years. 62% of Markers Report that Social Media Became More Important to Their Marketing Campaigns in the Last 6 months. Social Media Has a 100% Higher Lead-to-Close Rate than Outbound Marketing. 2012 Business to Community.com

Business Usage of Facebook:

Business Usage of Facebook A whopping 77% of B2C companies and 43% of B2B companies acquired customers from Facebook 80% of Social Network Users Prefer to Connect with Brands through Facebook . If You Really Want to Increase Engagement on Facebook , You Can Not Automate. Auto-posting to Facebook decreases likes and comments by 70%.

Demographics Who Is Using Facebook?:

Demographics Who Is Using Facebook ?

Demographics Tell Us:

Demographics Tell Us How old are you? Are you male or female? Where do you live? What level of education do you have?

Demographics:

Demographics Among Facebook users, 57% have completed some college, and 24% have earned a bachelor's or master's degree. People 45 and older make up 46% of Facebook users. The average Facebook user is 40.5 years old. Women use social media more than men. More women are on Facebook and Twitter . About 57% of Facebook and 59% of Twitter users are women.

Demographics:

Demographics Women gravitate toward Pinterest and young, techie men hang out on Google+. Pinterest has the heaviest gender imbalance 82% of users are women Google+ is dominated by men (71%) and early adopters, engineers and developers. About 50% of Google+ users are 24 or younger. About 200 million Facebook users check their Timelines from their mobile devices every day .

PsychoGraphics What are the Attributes of These Users?:

PsychoGraphics What are the Attributes of These Users?

Psychographics Tell Us:

Psychographics Tell Us What are your attitudes? How do you use technology? What are your activities, interests, opinions? What are your behaviors?

PowerPoint Presentation:

You’re a marketer who can target all the molecular biologists in the United States who work for Fortune 500 companies and enjoy movies and skiing.

Facebook Lets You Target BOTH Demographics and Psychograpics:

Facebook Lets You Target BOTH Demographics and Psychograpics

The Facebook Page:

The Facebook Page

The Facebook Page:

The Facebook Page A Facebook Page gives a voice to any brand, business or organization to join the conversation with Facebook users.

The Facebook Page:

The Facebook Page Mission To help people share and make the world more open and connected. Since November 2007, bands, sports teams, artists, films, brands, non-profits and businesses have been using Pages as free, customizable presences on Facebook .

Facebook Pages:

Facebook Pages 1 Billion Facebook Members 42 million Facebook Pages

Facebook Business Page is NOT a Personal Page:

Facebook Business Page is NOT a Personal Page

Nor is it a Group Page:

Nor is it a Group Page

Groups versus Pages:

Groups versus Pages

NASA Facebook Page:

NASA Facebook Page

Target Facebook Page:

Target Facebook Page

Teatulia Tea Store Page:

Teatulia Tea Store Page

Winter Park Facebook Page:

Winter Park Facebook Page

Facebook Page Browser:

Facebook Page Browser http://www.facebook.com/pages

The Facebook Checklist Take 10 Minutes Then Share with a Partner :

The Facebook Checklist Take 10 Minutes Then Share with a Partner

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