service mark-IT

Service marketing: 

Service marketing Group members. Aaditya Rathod__________01 Sushil singh_____________47 Gaurav singh____________58

Aaditya rathod.: 

Aaditya rathod .

introduction: 

introduction concerned with technology to treat information. The acquisition, processing, storage and dissemination of vocal, pictorial, textual and numerical information by a microelectronics-based combination of computing and telecommunications are its main fields. The term in its modern sense first appeared in a 1958 article published in the Harvard Business Review , in which authors Leavitt and Whisler commented that "the new technology does not yet have a single established name. We shall call it information technology (IT). Some of the modern and emerging fields of Information technology are next generation web technologies, bioinformatics, cloud computing, global information systems, large scale knowledgebases , etc

Wat is it: 

Wat is it IT is the area of managing technology and spans wide variety of areas that include computer software, information systems, computer hardware, programming languages but are not limited to things such as processes, and data constructs. In short, anything that renders data, information or perceived knowledge in any visual format whatsoever, via any multimedia distribution mechanism, is considered part of the IT domain. IT provides businesses with four sets of core services to help execute the business strategy: business process automation, providing information, connecting with customers, and productivity tools.

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IT professionals perform a variety of functions (IT Disciplines/Competencies) that ranges from installing applications to designing complex computer networks and information databases. A few of the duties that IT professionals perform may include data management, networking, engineering computer hardware, database and software design, as well as management and administration of entire systems. Information technology is starting to spread further than the conventional personal computer and network technologies, and more into integrations of other technologies such as the use of cell phones, televisions, automobiles, and more, which is increasing the demand for such jobs.

Wipro: 

Wipro WIPRO MARKETS ITSELF Wipro focuses largely on "pull" marketing initiatives, targeting prospective clients while they are searching for relevant IT information. Mostly this means Web-based marketing with four key components: Search engine promotion Thought leadership content on leading IT portals and directories Web seminars and events Website content Wipro's own Website is the fulcrum of the entire lead-generation program. The marketing team has invested heavily in creating a wide range of material to showcase company capabilities and successes, demonstrate thought leadership, and provide interactive opportunities for prospective clients to sample Wipro's wares.

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Wipro uses special offers and more than 400 case studies to get visitors to demonstrate and register their specific interests. Comprehensive Web monitoring provides regular analysis of what is and is not working and what role the Web is playing in lead generation and relationship development. Building on the "pull" elements, Wipro uses permission marketing to strengthen relationships and move prospects along the sales cycle. Specific initiatives include telesales, direct mail, and industry-based newsletters. In all cases, the marketing team relies on the prospect database to create carefully targeted lists based on incoming traffic, client profiles, and ongoing Web activity. This helps create the greatest possible impact from the limited "push" activities. Typical marketing campaigns today target as few as 30 to 50 accounts.

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Many firms talk of a single view of the customer, yet just as many are saddled with disparate databases and uncoordinated marketing and sales activities. The common result is that some prospects are bombarded with conflicting messages through different channels while others simply fall through the cracks. Wipro faced exactly that challenge several years ago and invested in the creation of a single prospect intelligence database that provides a complete view of all marketing and sales interactions with prospect companies as well as extensive profile information. The database now includes detailed data on multiple contacts from almost every company in the Fortune 1,000 and more than 17,500 senior management contacts in all. The database is so effective that Wipro no longer buys lists of any kind to support its marketing efforts. Results from Wipro's integrated lead-generation program have greatly exceeded expectations and created an extremely high return on marketing investment. Along with a surge in qualified leads has come a greatly accelerated sales cycle. The typical six- to nine-month sales cycle has been shortened to 30 days in some cases. Leads are converted to sales far more quickly because the targeted approach is more personalized and focused. The particular tactics at the heart of Wipro's program are well known, if not always well developed. No doubt Wipro has done a great job in improving its Website, developing newsletter and Web events, and targeting the right prospects. And it is certainly helped by being in a growing market. Yet the great power and the most important lessons of the program lie in its integrated nature and its disciplined execution.

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INBOUND & OUTBOUND Global Data Synchronization for Distributors As a critical link in the supply chain, distributors today need to be aware of the industry-wide developments in the area of Global Data Synchronization, determine the business case for its adoption and finally chart out a roadmap for implementation. Achieving Data Synchronization

Diagrammatic Representation: 

Diagrammatic Representation

Sushil singh.: 

Sushil singh .

Wipro Service Offerings: 

Wipro Service Offerings A large number of Wholesale distributors like Aramark , Sodexho Alliance and Ikon office solutions figured in the list of Outstanding Outsourcing service providers released by The International Association of Outsourcing Professionals (IAOP). The changing revenue mix and widening portfolio of services is redefining the role of distributors like never before. Wholesale food distributors want to emerge as supply chain specialists managing all the core functions like warehousing, fulfillment, in bound logistics and store design for their customers. Food service distributors offer the broadest spectrum of services ranging from facilities management for big institutional clients to recipe management for independent restaurants. Electronic component distributors play a crucial role in the components supply chain by complementing their line card with other value added services like component selection, materials management, Vendor managed inventory, programming, environmental compliance and design services. Similarly building material suppliers offer project management and pre fabrication support to professional contractors thus playing a key role in areas that were traditionally owned by the construction company. The success of many distributors in offering these value added services can be attributed to one or more of the following reasons:

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Distributors have the opportunity to leverage traditional strengths in order fulfillment and logistics management to offer a host of supply chain services. Customers are increasingly willing to outsource non core activities to distributors. Distributors are uniquely positioned to know supplier innovation and also understand customer demand providing them with the ability to offer several demand generation, product installation and support services. Technology can play a key role in helping distributors to offer several other value added services or scale up these services with greater confidence. Sometimes a distributors IT investment for internal process efficiency/ data accuracy can also enable him to offer a value added service. For example an electronic component distributor’s Product Information management investments also empowers the company to offer component information service as a fee based service to OEMs, contract manufacturers or Electronic Manufacturing Service (EMS) providers. Technology investments can also empower a distribution company to accomplish the following :

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Provide Global Data Synchronization ( GDS ) as a value added service to customers Support VMI schemes serving as the single point of contact and contract compliance for big suppliers Compete with 3 PL players to provide order fulfillment and in bound logistics services

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Provide Global Data Synchronization ( GDS ) as a value added service to customers Support VMI schemes serving as the single point of contact and contract compliance for big suppliers Compete with 3 PL players to provide order fulfillment and in bound logistics services Distribution Framework Common Product Catalog Wipro can commission a pilot implementation on a pre agreed scope involving a few product categories, SKUs or operating companies and then engineer a full scale roll out. Reverse logistics Our reverse logistics solutions help seamless collaboration between retailers and suppliers by providing complete visibility and thus increasing reverse logistics velocity and consumer satisfaction. Wipro’s ‘ready to implement portal solution’ encompasses efficient processes that aid in drastic reduction of inventory levels, minimize operational costs in real-time through automated workflow and improved inventory and resource utilization. Centers of Excellence ( CoE ) Wipro’s ability to provide business-focused solutions stems from the fact that Wipro’s delivery organization is supported by "Centers of Excellence" comprising of a dedicated team of domain experts and functional architects. This enables us to provide winning business solutions for the unique problems faced by Wipro’s clients and help them proactively respond to industry trends. The CoE helps build Point Solutions and Frameworks with reusable plug and play components that help in developing high performance solutions to enable faster deployment and end-to-end verification & validation before final roll-out. In Store In Store CoE helps retail organizations stream line their store operations and benefit by improve customer retention and reducing shrinkage. The CoE offers its domain expertise in Point of Sale (POS) systems, Loss prevention, Global Data Synchronization and Customer Loyalty management. The CoE possesses expertise to help customers make build versus buy decisions and has developed frameworks and prototypes that streamline and standardize implementation processes.

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Supply Chain Wipro’s Supply Chain activities encompass business consulting, end-to-end business process re-engineering, product evaluation and implementation. The CoE has competencies in Process Assessment, Contract Management, Supplier Management, CPFR, Demand Forecasting, Compliance (such as Sarbanes Oxley Compliance), Warehousing, Global Sourcing and Transportation. Merchandising & Pricing The areas of expertise of the Merchandizing & Pricing CoE include technology, domain and process consulting in merchandize planning, category management, price and markdown management and retailer-supplier collaboration. RFID Wipro RFID Competence centre provides a comprehensive portfolio of EPC/RFID solutions and services to meet the retailers mandate and to automate the business operations of CPG companies looking beyond compliance. Wipro’s services span the compete progression through building business case, RFID roadmap, integration and deployment. Business Analytics The Business Analytics CoE is focused on leveraging cutting edge analytical tools & technologies to facilitate better decision making across the complete value chain of CPG organizations. Wipro develops business cases and data models, leverages on in-house analytical expertise and builds best practices to measure and improve performance. Trade Promotion Management The TPM CoE offers a comprehensive approach for trade promotion business process assessment, gap identification and recommendations for improvement. Wipro’s services span from Trade Promotion Technology solution evaluation, enablement, deployment and help consumer goods companies reduce cost by managing Trade Promotion Administration and Analytics. Manufacturing Execution Systems The Manufacturing CoE has developed competence on ERP tools such as SAP, Oracle, JDE, Lawson, etc, and concentrate on building seamless integration of ERP with critical shop floor systems. As part of its offerings, it also provides Analytics and Reporting solutions focusing on area such as Manufacturing Intelligence and Dashboards.

Gaurav singh: 

Gaurav singh

RESEARCH & DEVELOPMENT: 

RESEARCH & DEVELOPMENT Sudip Nandy is responsible for setting and driving the strategic direction of Wipro Technologies globally. His responsibilities include mergers and acquisitions for Wipro as well as strategic partnerships to expand Wipro’s footprint. Inorganic growth has been a key driver in Wipro for getting deeper domain-expertise, adding new service-lines and fuelling rapid growth. In addition to the above he is also responsible for the Microsoft Business Unit, a group that works across all verticals to implement leading edge technologies from Micrososft . In the 1990s the BPO Business model was such that most of the U.S. and European companies began to do much of their work in India. Then came another phase of innovation in the BPO [business process operations] industry where the Indian companies now account for almost 20% of India's exports. The third wave is where the companies are setting up R&D centers in India. Morgan Stanley (MS) has set up a large center in Mumbai where they are doing significant mathematical modeling in terms of equity interpretation, risk assessment, risk management. Wipro's R&D business is over $550 million and represents nearly one-third of total revenues.

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At Wipro there is an innovation council consisting of the champions from different technology domains, practices, and vertical business units, which essentially sets strategy and direction and approve funding. They also have centers of excellence in each of the verticals, such as retailing and manufacturing. Wipro has roughly between 900 and 1,000 employees working in innovation. In terms of total value, the combined innovation revenue last year was about 5%, and our target is 10% over a three-year period. Azim Premji believes that making R&D free of accountability is the biggest mistake committed. Eventually, R&D has to be linked to business profit. R&D has got to get routed into deliverables. Not being diverse is another mistake. The composition of human resources in R&D, especially male-female ratios, is important. The breakthrough innovation of low-cost flexi-packs for consumer goods [such as shampoo] was really pioneered in India by a team of women. Having a certain portfolio of projects is also very important. Wipro has taken on six projects this year, which are being called as quantum innovation, of significant size and risk, which will probably start showing results in 12 to 24 months. An Indian engineer from a good university costs between $8,000 and $9,000 a year compared with $45,000 in the U.S. or Europe. Indian salaries are rising about 12% a year and American salaries are going up at 3% a year, so it would take more than 30 years for the two to converge.

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The key issue is supply, not cost. Wipro is increasing the basket of talent available to them by digging down into the second- and third- and fourth-level universities to retrain engineers and make them into successful software engineers. They are lending faculty and offering e-learning courses to students.The Company follows processes and sticks to quality matrix. For years companies have made profits almost solely on the basis that their labor has been cheaper and more fluent in English than the rest of the world.  With demand for labor and thus its cost rising quickly in India, however, it is clear to most that this formerly lucrative business model is quickly coming to an end.  A number of larger outsourcing firms are as a result attempting to move up the outsourcing food chain by offering higher level services.  One of the highest is research and development, which requires innovative thinking and technology.  If Indian companies are able to gain a stronger foothold in this arena they will begin to complete the transition of creating an economy not based on cheap labor alone but on competitive advantages that yield a higher margin return. EE Times UK Reports:

VALUE CHAIN ANALYSIS OF WIPRO LTD.: 

VALUE CHAIN ANALYSIS OF WIPRO LTD . Employee Feedback & Communication: Wipro as an organization believes in Connecting and Listening to people. Channel W the employee portal, has been creating a de facto ‘Wipro community’ by allowing Wiproites to interact, disseminate information on things they most cherish. The intranet ensures that the entire organization is wired and there is meaningful exchange of information / views across domains and geographies. Key sections encourage employee participation and communication through bulletin boards and chat rooms among other things. Employee feedback and continuous improvement is a cornerstone of our progress. We believe that the most worthwhile inputs for betterment of people practices come from employees themselves, as they are the customers. We have various processes in place, which ensure that employee feedback reaches senior management. W10 is a dipstick survey with 10 questions which checks the satisfaction level on issues, which affect the health of the workplace and supervisory effectiveness. The feedback given by employees is shared with management through scorecards. Employee Perception Survey: We conduct employee satisfaction surveys every two years. Employees are encouraged to give comments and rank the organization on certain areas /satisfaction drivers. Top management then prepares a timely action plan to address the areas of concern and task forces are created to focus on improvement areas and implement action. Action plan (Meet your people program) - The W10 scores provide the trigger to managers /supervisors to meet their teams and resolve issues which create dissatisfaction in the workplace. Skip Level: We believe that team feedback is an important parameter of leadership development as well as team cohesiveness. A Skip level meeting is a formal team feedback session facilitated by HR as well as the supervisor’s supervisor. This is an institutionalized process in Wipro and managers see great merit in it as they get feedback from the team that affects team performance and can make mid-course corrections to improve effectiveness at work. New Managers Assimilation Program (NMA): Since teamwork is highly valued, assimilation of a new manager in team play is a very critical part of his/her induction to the company. It enhances team bonding and aims at consensus and collation of concerns, the challenges ahead, "must-know-about-manager" etc. from the team.

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Corporate Culture Everyday at Wipro is challenging and thought-provoking. What is tested is your drive, enthusiasm and initiative. New ideas are appreciated and innovation is encouraged- if you have a suggestion and a plan to take it forward- you will get all the necessary support to transform it into action. Beyond Work There is a whole lot that Wiproites do beyond the job per se. We ensure that you get an opportunity to ‘express’ and ‘enjoy’ yourself at the workplace! We engage in activities with great energy, free spirit, and commitment to human values and this has played a significant role in our success story so far. Active, unhindered participation brings us closer to each other and to ourselves and making work fun and meaningful. There are numerous events, which are organized for our people throughout the year. These span our people’s interests, the festivals that they celebrate and the fun we ensure they have! Whether it is the Dandiya festivities, the World Environment Day celebrations or a chat with Sri Sri Ravishankar on our employee portal Channel W- it is all happening at Wipro! Workplace Diversity Wipro seeks to build a climate that welcomes, celebrates, and promotes respect for the entire human race. In our commitment to diversity, we welcome people from all backgrounds and seek to include knowledge and values from various cultures. The concept and dimensions of diversity are advanced and incorporated into every aspect of the organization. Dimensions of diversity include, but are not limited to, the following: race, ethnicity, religious belief, sexual orientation, sex/gender, disability, socioeconomic status, cultural orientation, national origin, and age. The implementation of the commitment to Diversity rests with the organization as a whole. However, in addition to this personal commitment and involvement, we have instituted a Diversity Committee to implement effectively the philosophy and intent of the organization with respect to diversity.

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Business Level Program Wipro Leaders’ Qualities Survey Wipro Leaders’ Qualities Survey, which started in 1992, is one of our oldest leadership development initiatives. It has successfully contributed in our endeavor to nurture top class business leaders in Wipro. We have 8 Wipro Leadership Qualities, which are based on Wipro vision, values and business strategy. In order to identify and help leaders develop these competencies we adopt a 360-degree survey process. This is an end-to-end program, which starts with the obtaining of feedback from relevant respondents and ends with each leader drawing up a Personal Development Plan (PDP) based on the feedback received. The PDP is developed through “Winds of Change” which is a seven-step program that helps in identifying strengths and improvement areas, and determining the action steps. Leadership Lifecycle Programs Wipro has developed an approach for Life Cycle Stage Development Plan. Training and development programs at various stages have been designed by mapping the competencies to specific roles. Competencies specify the specific success behaviors at every role. Entry-level program (ELP) - The program covers the junior management employees with the objective of developing managerial qualities in the employee. The target group is campus hires and lateral hires at junior level. New Leaders’ Program (NLP) - It is popularly known as NLP and aims at developing potential people managers, who have taken such roles or are likely to get into those roles in the near future. Wipro Leaders’ Program (WLP) - This program is for middle level leader with people, process, business development and project management responsibilities. These leaders are like the flag bearers of Wipro values and Wipro way of doing business. They not only walk the value talk but they also have a responsibility of assimilating new leaders with the Wipro culture. Business Leaders’ Program (BLP) - This is for senior leaders with business responsibility. At this level, people are trained up for revenue generation; and Profit & Loss responsibilities. The program covers commercial orientation, client relationship development, and team building and performance management responsibilities among other things. Strategic Leaders’ Program (SLP) - This program covers top management employees. The focus is on Vision, Values, Strategy, Global Thinking and Acting, Customer Focus and Building Star Performers. Wipro ties up with leading

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Managing Performance The Wipro philosophy has a clear thrust on performance enhancement. We have a systematic and robust process for planning, implementing, reviewing, and evaluating performance of our employees. The entire process is online, which ensures scalability and standardization. We ensure that employees receive periodical feedback and that the Development Plan forms a significant part of the entire performance management process. Reward Philosophy Exemplary performance is unquestionably rewarded at Wipro. There are various awards and recognition programs, which have been institutionalized across businesses. We also constantly endeavor to enhance our reward program to align it with changes in employee motivators and business drivers.

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Business Products Wipro Technologies IT Services Product Engineering Solutions Technology Infrastructure Services Business Process Outsourcing Consulting Services Wipro Infotech Ltd. Notebooks Desktops Servers Enterprise Products Sun Servers IBM Servers Business Application and Development Data Warehousing Technology Integration Wipro Consumer Care & Lightning Fast Moving Consumer Goods Wipro Infrastructure Engineering Construction, Mining, Agriculture, Ports Wipro GE Medical Systems Ltd. Medical systems Wipro Biomed Specialty Products Life Sciences Diagnostic Medical Systems Managed Services