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Premium member Presentation Transcript Internet Advertising- Growth & Scope : Internet Advertising- Growth & Scope www.edit.co.inPowerPoint Presentation: Communication -- Media There are primarily 3 communication media : Print Television Internet www.edit.co.inPowerPoint Presentation: Print Advertising Print advertisements are found in newspapers, newsletters, magazines etc. www.edit.co.inPowerPoint Presentation: The elements in Print as a communication medium Illustrator PhotoShop CorelDraw www.edit.co.inPowerPoint Presentation: Print The Recall of any Print ad that we see is 25% www.edit.co.inPowerPoint Presentation: Television Advertising Television advertising allows us to see and hear the advertisement. www.edit.co.inPowerPoint Presentation: The elements in Television as a communication medium 3D Max www.edit.co.inPowerPoint Presentation: Television Advertising The Recall of any TV ad that we see & hear is 50% www.edit.co.inPowerPoint Presentation: Internet Advertising Internet advertising is advertising over the Internet . www.edit.co.inPowerPoint Presentation: The elements in Internet as a communication medium Flash / Sound Forge HTML,DHTML, CSS / DW www.edit.co.inPowerPoint Presentation: Internet Advertising The Recall of Internet ad is 85% because here we SEE, HEAR & PARTICIPATE. www.edit.co.inPowerPoint Presentation: Communication Pyramid Print TV Internet www.edit.co.inPowerPoint Presentation: Internet advertising is growing 2 times faster than TV ads & 3 times faster than Print ads www.edit.co.inPowerPoint Presentation: Internet advertising scope & penetration 1.25 billion population 350 million internet users 250 million mobile internet users and 100 million internet users 75 Percent of Internet users are youngsters. www.edit.co.inPowerPoint Presentation: Internet Advertising market Projected Growth for Internet advertising (Rs. Crore ) Year 2011 2012 (P) 2013 (P) 2014 (P) 2015 (P) 2016 (P) Growth in (Rs.) 1500 2000 2600 3400 4400 5700 www.edit.co.inComparison of Job postings: Comparison of Job postings Study from the job search engine indeed.comPowerPoint Presentation: Three arms of Internet advertising Web + UI (user interface) design SEO (Search Engine Optimisation) Social Media www.edit.co.inPowerPoint Presentation: Web + UI (user interface) design www.edit.co.inWebsite + User Interface (UI) : Website + User Interface (UI) Images Text Animations Videos Chat rooms Discussion forum Forms And a lot more…. And this is all for the USER Communicating on the Web is about Interactivity www.edit.co.inFrom brochure site to customer centric sites: From brochure site to customer centric sites Today - A Website is the face of your marketing efforts. Websites have stopped being designed as "brochure sites”. (i.e. only information based). Look and feel is very important for the website but the site also has to encourage the customers to communicate. www.edit.co.inSteps to creating a customer centric site : Steps to creating a customer centric site Business & Marketing objectives Usability Wireframes Prototype Look & feel Testing www.edit.co.inUsability & User Interface ( UI): Usability & User Interface ( UI) Everyone knows how to turn pages in a brochure. Clicking links on a website, however, can go to any page and get lost People should be able to understand the functioning of the site immediately after scanning the home page—for a few seconds at most. Usability should not be thought about after creating the site. Testing and fixing a website after it has been built is inefficient and expensive www.edit.co.inPage Layout: Page Layout Have no mess on your web site Importan t things should be on the top Allow user easy comparision of information in order of h igh-to-low level importance Users should find the information they require…fast www.edit.co.inUI in Usability: The image of the man is leaning toward the right, guiding your eye to the right. After a small stop there you are taken below to the lower text and then to the bottom right corner initiating a “Call to action” UI in Usability www.edit.co.inColors in UI Design: Colors in UI Design Colors are very important in giving a good ‘Look and feel’. Understanding how to use colors is an integral part in creating a User Interface. www.edit.co.inUsability Testing: Usability Testing Usability Testing Process helps to check the website by testing it on various users. www.edit.co.inPowerPoint Presentation: USABILITY OF WEB SITE DESIGN UI DESIGN SAMPLES www.edit.co.inPowerPoint Presentation: WEB DESIGN + UI DESIGN Web Designer (complete site) Layout Designer CSS / HTML coder Flash Animator Project Manager Web marketing Free lancing Careers Eligibility : Graduates with Creative Aptitude & BFA, GD art students www.edit.co.inPowerPoint Presentation: SEO (Search Engine Optimization) www.edit.co.inPowerPoint Presentation: What is SEO Customers are Searching…….. …So Direct them . www.edit.co.inPowerPoint Presentation: Rank your website Your Website HerePowerPoint Presentation: Creating a site and having it on the internet will not ensure that a business grows. SEO basically means getting your page up on search rankings ,when a user searches for a particular product or service. The search results consists of many pages, the key is to get our web site on the first page and in the top 5 list. Using SEO , we learn how to rank our site / page on top in Google, Yahoo, Bing etc. Why is SEO important ? www.edit.co.inSEO Power: SEO Power 93% of online (Web) experiences begin with a search engine. 70% of the links search users click on are organic– not paid. This shows the importance of a good SEO specialist. 85% of users never scroll past the first page of search results. ( Source:Marketshare.hitslink.com , October 2011) www.edit.co.inPowerPoint Presentation: SEO Executive SEO Strategist SEO Manager SEM Specialist Web Analyst Content Writer & Editor Careers SEO (Search Engine Optimization) Eligibility : Graduates with Logical Ability & BCA,Bsc.IT & BCS students www.edit.co.inPowerPoint Presentation: Social Media www.edit.co.inPowerPoint Presentation: Social Media is connecting with people, talking to them, knowing their views & sharing your views about various products & services. This helps in creating a name / Brand for a company and finally helping in sales. Spending time on Facebook or Twitter, and connecting with people is the core of Social media What is Social media? www.edit.co.inPowerPoint Presentation: Social Media, when used effectively, your views can reach more people than you dreamt about. Communication through web allows to network & focus on people who are looking for a particular product or service. To Design for the SOCIAL MEDIA is an integral part of any Marketable website . Dynamic websites, blogs and social media, are the best activities to develop and sell products and services. Why Social Media ? www.edit.co.inPowerPoint Presentation: Social Media growth Facebook has 700 million members and growing... Social Media in India is growing and is likely to touch 45 million users by 2012. www.edit.co.inPowerPoint Presentation: Social Media Jobs (The Economic Times : Sept,30 2011) www.edit.co.inPowerPoint Presentation: Social Media Job ProfileSample of Social Media Success: Sample of Social Media Success www.edit.co.inPowerPoint Presentation: Social Media & Digital Marketing Social Media Executive Social Media Campaign Strategist Social Media Manager Social Business Executive Social Media Marketer Digital Marketing Expert Content Writer & Editor Community Manager Content Co-ordinator Careers Eligibility : Graduates with communication skills& BMM, BMS & BBA students. www.edit.co.inPowerPoint Presentation: Media Agencies Industry Requirements in Internet Advertising O&M – Ogilvy One Percept Lowe Lintas JWT Leo Burnett McCann Erikson Paradigm Plus Imageheads IB&W Communications Graphisads FCB Ulka Advertising ….and many more Opportunities in Companies : Mumbai & Pune www.edit.co.inPowerPoint Presentation: Opportunities in Companies : Mumbai & Pune Digital Media Agencies Ignitee Leadzoomer Web Chutney Big Ideas Unlimited Admore FlipCorp DigitalPicasso Hungama.com Ethinos Id8labs.com Wat Consult ….and 100 more Industry Requirements Internet Advertising www.edit.co.inPowerPoint Presentation: Digitalvibe KWebMaker Elivepages D-designstudio Ensure Solutions Webzsol.com Five Online Ecreeds Creativewebsols.com Innovins Image Online ….and 500 more Web Design Cos. Opportunities in Companies : Mumbai & Pune Industry Requirements Internet Advertising www.edit.co.inPowerPoint Presentation: Courses Sr. No. Course Months 1. Web 3.0 (Daily) 7 2. Web 3.0 + Advanced SEO (Daily) 7.5 3. Advanced Web 3.0 (Daily) 9.5 4. Advanced Web 3.0 with Adv. SEO (Daily) 10 5. Diploma in Design & Digital marketing (Daily) 15 6. Search Engine Specialization (1 day per week) 3.5 7. Social Media Specialization (1 day per week) 1.5 8. Digital Marketing (2 days per week) 3.5 www.edit.co.inPowerPoint Presentation: Some of the successful Edit students www.edit.co.inPowerPoint Presentation: Under GraduatesPowerPoint Presentation: Under GraduatesPowerPoint Presentation: Thank you For more information visit our website : www.edit.co.in Contact us : 91+ 9820400648 You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.