levi's

Slide 1: 

V S G Soujanya # 8036 Retail Strategy On Levi`s Strauss India Limited

Mission & Vision : 

Mission & Vision Mission To sustain the commercial success of the brand by being the trendsetter in the clothing segment with fashionable and attractive clothing. Vision To be a pioneer in the clothing industry with constant innovation in designs and material. Our products will define quality, style and function. We will clothe the world.

Market Factors : 

Market Factors The Various factors in the market which will affect the brand are: Customer Needs The purchasing power Geographical Conditions Competitors

Competitive Factor : 

Competitive Factor The various factors which can have an effect on the competitors are: Innovation Price of the product Quality of the product Demand of the product

Environmental factors : 

Environmental factors The various environmental factors which can have an effect on the product are: The political scenario The climatic conditions The economic conditions The social conditions

SWOT Analysis : 

SWOT Analysis Strengths Weakness Opportunity Threats Management Capabilities Well defined and realistic goals Motivated Leadership Adaptable to the changing times Stagnated ideas limited Funds due to economic slowdown Hierarchical differences Encourage innovation Development of employees by providing training Unexpected Events Financial Resources Availability of cash. The Goodwill in the market of the company Currently Prevailing economic conditions lack of support from the market. Mergers & Acquisitions Franchising Investors Stake holders Economic slowdown due to varied factors

Slide 7: 

Strengths Weakness Opportunity Threats Operations Well provided Logistic support Intellectually managed inventory system Efficiently managed resources Equipment age Improper forecasting of demand Reduction in the time between manufacturing and distributing the product. Cloning of the process by competitors Merchandizing Capabilities Prime locations with in the city Appealing showrooms Array of products Lucrative offers Inventory related problems Staff problems Setting up of new stores in new locations Franchising Home delivery Emergence of New fashion trends which could result in the lose of present stock

Slide 8: 

Strengths Weakness Opportunity Threats Store Management Capabilities Clear demarkifications between various segments Proper planning in the placement of various garments Participation by employees High infrastructure expenditure Maintenance issues Optimum utilization of space Reduction in cost on infrastructure Providing seating facilities in the store Ambience of the store Improper location of the store Proximity with competitors Location In the urban market High frequency of customers Availability of various other miscellaneous facilities like parking etc. Highly populated Inconvenience in reaching the store Development of the surrounding areas More strong visibility in the customers eyes Influx of Competitors

Slide 9: 

Strengths Weakness Opportunity Threats Customers Brand Loyalty Style Statement Status quo Fashionable High price Frequent shifts in the fashion trends More emphasis on Women & kids Apparel Probable reduction in the prices Diversification from jeans to other clothing segments. Shift in customers preferences Emergence of new brands

Opportunity For Growth : 

Opportunity For Growth Market Expansion Introduction of new products catering to various segments of consumers Improving the quality of the product Rendering of discounts and offers to customers so as to boost the sales and build brand loyalty Reduction in the price so as to cater to a different segment of customers

Market Penetration : 

Market Penetration Conduct a market survey Being abreast with the latest fashion trends Adopting a more aggressive marketing strategy Influx of new range of products catering to various segments of customers Laying more emphasis on Women & kids apparel

Market Attractiveness : 

Market Attractiveness

Market Competitiveness : 

Market Competitiveness

Slide 14: 

M A R K E T A T T R A C T I V E N E S S M A R K E T C O M P E T I T I V E N E S S 600 500 400 300 200 100 600 500 400 300 200 100 AGGRESSIVE INVESTMENT CAUTION INVESTMENT MINIMAL INVESTMENT

Slide 15: 

Thank You