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Introduction The beer market is one made up of two clear sectors — lager and dark beer. Lager is a bottom-fermented beer and easily the most popular type of beer in the UK. Dark beer is also bottom-fermented and is commonly called ale, stout or bitter. The lager industry is dominated by a small number of major multinational brewing companies, many of which have global reach. Over the past decade a number of new lager brands have been introduced by the multinationals which have had a varied reception. However, the dark beer sector has suffered slightly more, after dropping by 12.2% (in value terms) since 2006. Despite this, the dark beer sector is forecast to enjoy healthy growth of 9.6% from 2011 to 2015. This is due to the period of growth that national brewing companies, such as Greene King and Marston’s, have recently been enjoying. “ market research reports ”
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Executive Summary Market Definition REPORT COVERAGE MARKET SECTORS Lager Dark Beer MARKET TRENDS Long-Term Trends Recent Trends ECONOMIC TRENDS Population Gross Domestic Product For more information kindly visit : http://www.bharatbook.com/market-research-reports/beer-market-research-report/breweries-the-beer-market-2011-market-report.html Table of Contents:
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