BM PRESENTATION

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BRAND MANAGEMENT PRESENTATION on Understanding brand: 

BRAND MANAGEMENT PRESENTATION on Understanding brand Presented By: Priti Behrani Suman Shukla Vanisha Chawla Pravin Kumar Abhishek Kusmey

Understanding Brand…: 

Understanding Brand… Name, design, symbol or any other feature that distinguishes products and services of one seller from other seller perceptions, images, expériences, beliefs, attitudes of a brand from the experiential aspect Brand recognition like DLF Limited, ICICI Bank etc. Global brand like Facebook, Apple, Pepsi, McDonald’s, Sony etc.

Understanding Brand…: 

Understanding Brand… Attaining a particular standard for a brand like Rolls Royce Brands which outperform becomes timeless like Microsoft A promise backed by performance like iPhone Competitors can imitate features but can not steal brand value like IIMs

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