The Trend is your Frend

Selling by Owner : 

Selling by Owner Industry trends are saving people thousands !

Slide 2: 

More consumers are searching online National Association Of Realtors Reports Internet 1995 1997 1999 2001 2003 2004 2005 Birth of New Business Models Today- Nationwide OVER 85%

Slide 3: 

Fall 2006

The 2007 National Association of Realtors® Profile of Home Buyers and Sellers : 

The 2007 National Association of Realtors® Profile of Home Buyers and Sellers 2006 80 percent of Buyers use the Internet 2007 84 Percent of Buyers using the Internet

Real Estate Trends-Canada : 

Real Estate Trends-Canada 84% of buyers search the internet first before contacting real estate professionals http://www.realestatetrends.ca/ This is the Opportunity right here !

Slide 6: 

The Network

The Network : 

The Network Remax Nothnagle Hunt Prudential C-21 etc…

Slide 8: 

Internet Data Exchange- (IDX)

Slide 9: 

Internet Data Exchange- (IDX)

Slide 12: 

Evolution of the Internet Broker Consumer Information Traditional Real Estate New Business Models

New Brokerage Types : 

New Brokerage Types Flat Fee Fee For Service Discount Discounted Full Service What does America’s Choice Fall under?

Slide 14: 

Freakonomics SAN FRANCISCO – “Traditional pricing for real estate services is bound to crumble, and flat-fee brokers will likely deliver the deathblow” -- June 23, 2006 Steven D. Levitt, co-author of “Freakonomics,”

Key Statistics in NY : 

Key Statistics in NY 79% of all homebuyers used the internet to search for homes. Typical Internet searcher 38 years old and visited a median of 12 homes. Typical homebuyer that did not use the internet was 56 years old and saw a median of 3 homes. 2007 Profile of Home Buyers &SellersNAR/NYSAR

Key Statistics in NY : 

Key Statistics in NY 81% of buyers viewed the internet as a very useful tool in their home search Buyers searched for a median of 3 weeks on their own before contacting an agent 91% homebuyers financed their home. 2007 Profile of Home Buyers &SellersNAR/NYSAR

Key Statistics in NY : 

Key Statistics in NY 14% of home buyers did not use a real estate agent during the search. 72% of buyers used an agent/broker to purchase ------------------------------------------------------------- Typical home was on the market for 8 weeks 91% reported their home was Internet listed 55% had to reduce their price to sell 2007 Profile of Home Buyers &SellersNAR/NYSAR

Key FSBO Statistics in NY : 

Key FSBO Statistics in NY 22% of sellers sold without assistance of agent. 9% reported the hardest part was paperwork. 33% reported the hardest part was getting the home ready for sale. 4% said pricing was the toughest part 2007 Profile of Home Buyers &SellersNAR/NYSAR

Internet as information source : 

Internet as information source 66% Frequently 13% Occasionally 79% Total 21% Rarely or not at all Results 32% Found the home they purchased on the Internet 2007 Profile of Home Buyers &SellersNAR/NYSAR

Real Estate Agents as information source : 

Real Estate Agents as information source 60% Frequently 27% Occasionally 87% Total 14% Rarely or not at all Results 30% Found the home they purchased with the use of an Agent 2007 Profile of Home Buyers &SellersNAR/NYSAR

Keys to success : 

Keys to success Understanding proper positioning Getting on the Realtor Network Understanding what works Strategies for Open Houses Negotiation Strategy Commission Strategies Accessibility

The End : 

The End Please call us with any questions 585-377-5000