week 1 pt 2

Category: Entertainment

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Course Objectives Gain knowledge, familiarity with concepts, activities, terminology Acquire comfort level with making decisions and managing process Focus Analysis Recommendations

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“no right answers” Subject to debate Easy: prepared, persuasive > never wrong Difficult: always another angle > never right Formulas don’t work Combination of art and science Science: experience + information Art: intuition, judgment, risk taking


Background 3 Ad agency experience Market research experience Teaching experience Kellogg MBA (Northwestern) Advertising is FUN Advertising is a BUSINESS

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Introduce yourself Name / where from Work experience Undergrad degree / where Reason for interest in this course Anything else

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