Brand Identity

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Brand Identity:

Brand Identity Beth Horan

Links between my music video and my digipak:

Links between my music video and my digipak In both my video and my album cover, the artist Stooshe is seen to be very fashionable and also sometimes outrageous in the things that they wear. There is also a main colour that is linked to my brand identity of Stooshe , it is the colour pink. This is shown through their outfits. It attracts females as it is a stereotypical feminine colour and Stooshe’s music and message is all about female empowerment.

Links between my music video and my digipak:

Another brand identity that links everything together is Stooshe’s closeness as a band. This is shown in my music video by sitting close to each other and singing a deep song together. It is shown on my digipak through photographs of the group all laughing and messing around with each other, reinforcing their strong friendships. The colours pink and red are used throughout my music video, digipak , and magazine advert; they symbolise love and friendships. This also links to the context of the song from my music video. Links between my music video and my digipak

PowerPoint Presentation:

The main link between my magazine advert and my digipak is that they both use the same image. This is the image that shows the band’s personalities and is appealing to the audience. It includes the same image and font which represents the band Stooshe in a fun and fashionable way. This is my brand identity. The font for ‘ Stooshe ’ is also the same on both products. This has been used to show that Stooshe have the same strength and style throughout their products. Links between my magazine advert and my digipak

PowerPoint Presentation:

In both my magazine advert and my music video, the band Stooshe wear fashionable clothing. This is a generic convention of the pop genre and it is seen throughout all of my products. This is part of Stooshe’s brand identity as they are appealing to females who want to look like them. Links between my magazine advert and my music video

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