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Pop Music Video Analysis:

Pop Music Video Analysis Beth Horan

Jessie J ft. Big Sean - Wild:

Jessie J ft. Big Sean - Wild We can see this is a pop video through the use of imagery and iconography. In the first shot, Jessie J is shown to be scantily clad and this conveys that she has the confidence to reveal her body, which is a convention of the pop genre. The camera in this shot is focused directly on her to show that she is the centre of attention in this video, this is a generic convention of pop as the star is a commodity.

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This video uses lots of close ups and mid shots to promote the artist and her beauty that the viewers aspire to have. Jessie J is also youthful, white and beautiful which is a generic convention of pop as it tries to create a ‘perfect’ world. Both of these shots show a different representation of females. The shot on the left shows seduction and the sexual objectification of women which attracts the males. This contrasts with the shot on the right where it has more of a ‘girl power’ feel as she shows her strength with a clenched fist; most pop videos try to appeal to both sexes. Jessie J ft. Big Sean - Wild

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Jessie J ft. Big Sean - Wild For Big Sean’s part of the video, we see he is a generic representation of rappers. H e wears multiple gold medallions round his neck, an over the top fur coat, a ‘snapback’ hat and a bare chest to show off his body to attract women. His gestures such as a peace sign and confident body language show him to be a stereotypical rapper. The image on the right shows that even though this part of the song is his, Jessie J is still featured in the shot as she is the main focus of the video.

PowerPoint Presentation:

Referring to the song title ‘Wild’, there is a clear connection between the lyrics and the imagery. This is shown through costume which has been created to make Jessie J look like a wild animal, a leopard. The video has been filmed in black and white to convey style and class throughout. Also, everything is said to look more beautiful in black and white so they made have used this to accentuate Jessie J’s beauty. Jessie J ft. Big Sean - Wild

Selena Gomez – Come and Get It:

Selena Gomez – Come and Get It In this video, there are lots of close ups and big close ups used on Selena Gomez, this is to make the audience feel intimate with her and it also shows off her beauty which the audience aspire to have too. This is stereotypical of the pop genre as the star is youthful, white and beautiful and therefore fits into the ‘perfect’ pop world. She often looks seductively at the camera with her chin down, this could be the sexual objectification of women as she could be using her womanly ways to seduce the audience.

PowerPoint Presentation:

This video also features a lot of choreography and stylised movements, this is stereotypical of the pop genre as they often include dance routines and backing dancers. This is to entertain the audience and also stereotypically, the listeners of the pop genre like to dance too. By having the dance routine in the video, it also allows the artist to show off their outfits and ‘perfect’ figures too. Selena Gomez – Come and Get It

PowerPoint Presentation:

This video is also a generic pop video as Selena Gomez is styled in fashionable clothes and she is heavily made up with red lipstick. This appeals to the target audience of pop as they want to dress and look like the artist. The fashionable clothing relates to the audience as they will aspire to dress the same way as their favourite celebrity. She also has various outfit changes in this video which is a stereotypical convention of pop genre videos; this keeps the audience interested by showing them something new. Selena Gomez – Come and Get It

Pixie Lott – All About Tonight:

Pixie Lott – All About Tonight The message of this song is to be carefree and have fun, this is a stereotypical convention of the pop genre as it creates the sense of a ‘perfect’ world. We can see this through Pixie Lott’s facial expressions as she smiles a lot and looks excited about the night ahead. This video uses numerous big close ups of Pixie Lott’s face to show her expressions and also her heavily made up and ‘perfect’ looking face. Her direct gaze into the camera also connects with the viewer as it feels personal to them.

Pixie Lott – All About Tonight:

Featured in this video is texting and calling on a mobile phone. This relates to the audience as they often use their phone too, so they will feel they have something in common with Pixie Lott. There is also product placement in this video as the mobile phone Pixie Lott is using is a Nokia. This could actually boost the sales for Nokia as fans of Pixie Lott will want to have the same phone as her so they will go and buy it after seeing it in her music video. These are all very stereotypical pop video conventions as the artist tries to make the fan feel close to them as if they are good friends. Pixie Lott – All About Tonight

PowerPoint Presentation:

This video also features lots of choreography which the audience could try and imitate. This is a stereotypical convention of the pop genre as they often have dance routines in videos to entertain the viewer and show themselves off. Pixie Lott is also seen wearing numerous outfits and some outfits are quite revealing as she wears small hot pants which show off her ‘perfect’ figure; another convention of pop. Pixie Lott – All About Tonight

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