best of Coventry Viral Marketing

Views:
 
Category: Entertainment
     
 

Presentation Description

Viral Marketing

Comments

Presentation Transcript

Slide 1: 

Viral Marketing Coming to a town near you! Engage Connect Promote

Viral games : 

Leading businesses across the World are using Viral Gaming to promote brands, campaigns and engage new customers Viral games

Who plays online viral games? : 

Who plays online viral games? “34% of web users aged over 18 regularly play casual online games” “The average game player age is 35” “Women aged 18 or older (33%) represent a significantly greater portion of the game playing population than boys aged 17 or younger (18%) “ 26% of game players are over 50” Source: Entertainment Software Association, 2008

Overview : 

Online viral game - specific to Coventry A game that local people can play individually and compete against one another Become the highest scoring player in Coventry & the UK Play to win great special offers and prizes Invite your colleagues and friends to beat your top score with Facebook Connect Overview

Let’s take a look... : 

Let’s take a look...

Select your local town or login… : 

Select your local town or login…

Select your event: : 

Select your event:

Slide 8: 

Quick play or create your own avatar

Your avatar creation : 

Your avatar creation

Slide 10: 

Challenge friends, local people or game sponsor staff

Let’s Play...Bus Pull : 

Let’s Play...Bus Pull

Let’s Play...Trolley Ball! : 

Let’s Play...Trolley Ball!

The 4 Games... : 

The 4 Games... Bus PullHow strong are you? Pull the bus as far as you can in a minute – longest distance wins Queue jump You need to jump the VIP queue, so build up some speed in the run up to the jump and see how many people you can clear

The 4 Games... : 

Hammer ThrowSwing the hammer around using the mouse and release to get the longest distance , but watch out there is a time limit! How far will you be able to throw? Trolley Ball Practice your football skills against the Man in the Van, you need to catch the ball in your trolley and boot it at the targets to win. The 4 Games...

Complete the challenge for a great special offer from the sponsor business... : 

Complete the challenge for a great special offer from the sponsor business...

Local and national leaderboards : 

Local and national leaderboards Become the best player in Coventry and the UK

Facebook connectivity : 

Facebook connectivity Here’s where it gets really big! Use your Facebook profile and fan page to bring your friends into the game. Automatically invite Facebook friends to join in the fun and beat your highest score. Automatically post invites on your friends walls..

Challenge your friends & customers to beat your score via email : 

Challenge your friends & customers to beat your score via email

This is a unique opportunity for your business to effectively have its own viral game and to feature in thebestof viral game campaign... : 

This is a unique opportunity for your business to effectively have its own viral game and to feature in thebestof viral game campaign...

Slide 20: 

A unique opportunity... Five BIG reasons why this should interest you…

Slide 21: 

One game fully customised with your logo and brand colours

Slide 22: 

Your game will play from thebestof website AND on your website

Great exposure to traffic from thebestof : 

Great exposure to traffic from thebestof

Create your own avatars that local people can challenge : 

Create your own avatars that local people can challenge Trowbridge & Fulton provide thevery finest garden furniture in Bournemouth. Visit their extensive hsowroomon Blue Lane or call 01234 567899 Save your staff avatars and challenge local people to take on your companies finest.

Slide 25: 

In-game promotion Your Business name and logo here The most unique promotional opportunity of 2010...Guaranteed! You could be the first!

Slide 26: 

Promote one of your best offers

Slide 27: 

2010 Game Schedule Limited to 4 sponsors (one per game) each two month cycle: 2010 Spring Challenge – April/May 2010 World Cup Challenge – June/July 2010 Summer Challenge – August/September 2010 Festive Challenge – November/December

Unbelievable Price! : 

Full sponsorship- everything you’ve seen… All set up for you! Just £299+ VAT per game cycle Unbelievable Price!

Slide 29: 

TROLLEY BALL 4 fantastic games... The game will feature on thebestof website and your website Create your own avatars for local players to challenge your business HAMMER THROW BUS PULL QUEUE JUMP Drive new customers with your in-game special offer rewards See your business logo and name featured live in game! Promote your brand in a entertaining and engaging way Great PR opportunity Truly unique event sponsorship Only 4 sponsors per game cycle Secure your place now! Recap...