changing job market

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Talent Recruitment Web 2.0

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Boaz Bernstein Osnat Bernstein Managing Directors Email: bernsteinboaz@gmail.com LinkedIn: http://www.linkedin.com/in/boazbernstein Facebook: Boaz.Bernstein Career Stamp®

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The New Jobseekers Use/Read less printed material Interact via social networks Use chats rooms and cell phones Use less face to face services Are synchronized & mobile

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Web 1.0 vs Web 2.0 Content/Information Web 1.0 Web 2.0 Static, Presented, paid for Evolving, Learnt, created, free Users Passive, independent, Work alone Small numbers Pay for service Interactive, within Social network, creates groups, Large numbers, Pay for value premium

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Evolution in the making Face to Face & Paper Emerging Platforms Client-Server Software Applications Self Sourcing Traditional Platforms Interactive Web to Web Applications Social Networks Business Web /Linkedin Most of us are here Few are here Web 2.0

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Web 2.0 Inspiring platform Uploads Public domain Searchable Tagging Encourage other Social Links Social communities Discuss Blog Network Participate Form groups Active communities Support Feedback loops RSS Syndication Interact Build new tool box Remit Cut & Paste Compose Create ideas Mush up content Content Application Integrate Collective customer value Share

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Customer Individual Value Collective User Value Web 1.0 The future is here Protected Building Blocks Open Platform Efficiency/Quality/service Network Practices shift

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Web 2.0 Elements of success Marketing/engagement building Community building tools Network building applications Social networking /communication tools Referral processes Content/idea sharing mechanisms Embedded assessment Administrative/database/ reporting tools Web 2.0 Connected Interactive Community Based Shared Engaging Networking

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Pay hosting Collect Premium Build volume Content User Free hosting Pay Premium Generate Value Web 2.0 Business model Open platform Network Content Builder

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Evolving Career Sites Focused on telling Mass Communication One message for all Limited interactivity One-way communication Text heavy Form/Database-oriented We Are here Web 1.0 Focused on selling Personalization Customized/adaptive Highly interactive Multiple communication channels Picture/video heavy Community-oriented Web 2.0

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Web 1.0 Recruitment model Employer Candidate Post online Job Ad Upload resume Search Ads Send resume Unfiltered resume filtering process Short listed Interview Job Offer

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Web 1.0 Recruitment Shortcoming Web to employer Web to Candidate To many applicants Costly filtering Long process One of many Frustrating Long wait Not personal Static information Traditional job boards

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Web 2.0 Emerging Candidates Immediate Intelligent Interactive User, critic, and partner Respond and Results Personal, Authentic, and Talented Jobseekers are looking to get engaged & share their profile with other jobseekers, profession experts as well as employers

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Web 2.0 Candidates’ Needs Receive Exclusive information Get insider knowledge about the company/jobs Get incoming referral Be drawn to stories and into caring about outcomes, and results. Interactive Job board Showcase their talents Interactive Online tools; chat, message board Develop relationship with other jobseekers, experts & employers

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Web 2.0 Emerging Employers Interactive Integrated User, critic, partner Open Platform recruitment Blog, rich content Synchronized

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Web 2.0 Employers Network Segment Talent Market Target Talent Market Talent Philosophy Connect & engage talent pool members in conversation, dialogue and discovery about each other, employees, and organization. Attraction Strategies

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Opportunity for Employers In a down turn market Branding & Gaining exposure Quality Talent laid off pick exceptional talent Web 2.0 Employer Market Increase number of active jobseekers Number of quality talents > Job positions Web2.0 recruiting cost advantage Downward pressure on recruitment cost Attract experienced talent at a lower cost Diminish recruitment cost/candidate

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Economic downturn & Web2.0 Applications Changing the face of recruitment industry Job aggregators Social networks Growing CV Database New Job boards Job podcast Blog boards RSS syndication

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Employer Candidate Interactive & engaging Evolving information Better matching Quality Talent pool Web to Web Web 2.0 Recruitment Answers

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20 Social Network Potential Form succession talent planning pool Create talent rich community Be the “Go to” people source Replace traditional career sites Improve candidates supply & quality Replace most traditional sourcing techniques Social Networking

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Web 2.0 Talent Recruitment Face Candidate Employer Open platform Collaborative Integrated Interactive Sharing users Rich content Blog Experts Web 2.0