Mgt250 Presentation 042707

Management & Organizational ConceptsSpring 2007: 

Management & Organizational Concepts Spring 2007 Assignment 1: Self - Reflection Essay & Company Presentation by Benjamin Teper

About Me: 

About Me Age: 24 Nationality: French City of Birth: Paris, France Education: “Lycee Francais de New York” (2002) “Ecole Hoteliere de Lausanne” in Switzerland (2002-2004) Boston University (2003 - 2004) Pace University (2007 - 2008)

Work Experience: 

Work Experience January 2007-Present Production Manager January - June 2005 Assistant Account Director Pharmaceutical Branding January June 2003 “La Mezzanine” Restaurant Manager

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567 guest rooms Luxury Boutique Hotel designed by Ian Schrager 4 restaurant/bars: Dean & Deluca - The Mezzanine - Library Bar - In Room

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Healthcare branch of Interbrand Started 30 years ago Services: Brand Strategy - Brand Naming - Brand Identity - Research Clients: GlaxoSmithKline, Novartis, Sanofi-Aventis, Merck, Pfizer, Roche…

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Founded in 1988 in Paris In 1996 Reflexmultimedia 2000 Reflexevent 2002 Reflexmarketing 2004 Reflexproduction Offices in PARIS - NYC - SHANGAI -HK - RABAT - SYDNEY

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Reflexproduction Expertise: film production for premium brands, music videos & documentaries Clients: Motul, Canson, Sofitel, Ducati, Girbaud, Fashionweek NYC, Eurosport, MTV Europe…

Entrepreneurial Projects: 

Entrepreneurial Projects

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Expertise: Online video for the healthcare and the lifesciences Channels: Biobusiness (for executives & investors) - MDCongress TV(for medical congress news) - MedEd TV (for continuing medical education)

My Interests: 

My Interests - Spending time with family & friends Cooking Watching movies Sailing Traveling Capoeira Martial arts Photography Film production Design Tennis Swimming Classic cars Motor sports Everything Apple

Apple Inc. : 

Apple Inc.

Company Information: 

Company Information Public (NASDAQ (GS):AAPL) Activity: manufacturer of computers and consumer electronics Number of employees: 16,820 Employee Growth: 25.3% Growth in revenue (from $6,207,000 in 2003 to $19,315,000 in 2006)

Origins: 

Origins Founded in April 1976 by Steve Wozniak and Steve Jobs both college dropouts Jobs and Wozniak sold their most valuable possessions and raised $1,300 with which to start a company A local retailer ordered 50 of the computers

Organization: 

Organization

About Steve Jobs: 

About Steve Jobs Co-founder & CEO of Apple Inc. & Pixar Animation Studios CEO of Pixar until Disney acquired it in 2006 While in high school worked for Steve Wozniak at Hewlett Packard Attended Reed College (Portland, Oregon)

Apple Accomplishments: 

Apple Accomplishments Leader in the computer & consumer electronics industry Award-winning desktop and notebook Mac computers - OS X operating system - iLife & professional applications. Leader in the digital music revolution (88 Million Ipods sold & 2 Billion songs downloaded on Itunes)

Key Dates : 

Key Dates 1976: With $1,300, Steve Jobs and Steve Wozniak found Apple Computer, Inc. 1980: Apple converts to public ownership. 1982: Apple becomes the first personal computer company to reach $1 billion in annual sales. 1991: PowerBook line of notebook computers is released.

Key Dates: 

Key Dates 1994: Power Macintosh line is released. 1997: Steve Jobs is named CEO. 1998: The all-in-one iMac is released. 2001: The iPod is released; Apple opens its first retail store in Virginia. 2003: Apple opens its first store in Japan. 2005: The release of a video iPod. 2007: Release of the I-phone

Apple Products: 

Apple Products Line of desktop and notebook computers The I-Pod digital music player The Mac OS X operating system The I-Tunes Music Store The X serve G5 server The X serve RAID storage products

Product Distribution: 

Product Distribution Online Through third-party wholesalers Through its own chain of stores Apple stores (United States, Canada, Japan, United Kingdom)

Apple Stores: 

Apple Stores 170 Stores Worldwide Modern Help boost sales Genius Bar Workshops

Apple Store Tokyo, Japan: 

Apple Store Tokyo, Japan

Apple Store, London: 

Apple Store, London

Apple Store,New York 5th Ave : 

Apple Store,New York 5th Ave

Apple Store, Soho, NY: 

Apple Store, Soho, NY

Apple Store San Francisco: 

Apple Store San Francisco

Corporate Culture: 

Corporate Culture Good Diversity - Leisure dress code Emotional Energy Creative minds Team Oriented Focus on product development Apple’s Fellow’s Program Bad Lack of compensation Difficulties climbing the corporate ladder Lack of employee communication

Customer Loyalty: 

Customer Loyalty Artistic, well educated and creative people. Loyal Customers help sell Apple products. Most customers live in the U.S. Regularly follow news about Apple products & innovation.

Type of Management: 

Type of Management Quality management: focus on the customer concern for continual improvement Process-focused Improvement in the quality of everything Employee empowerment

Apple Marketing Strategy: 

Apple Marketing Strategy Apple brand stands for quality of design & ease of use Logo is clean, elegant and easily implemented Always Innovative products

Apple Marketing Strategy: 

Apple Marketing Strategy Findind new footholds in the collegiate universe. Arrival of the iPod Discounts to college students Strategic partnerships with college research departments Intuitive use vs. PC computers

Partnerships: 

Partnerships Intel Nike Paramount Pictures Disney Other major TV networks & record labels

Innovation: 

Innovation Intel based Computers PC/Mac Software with Boot camp I-phone Apple TV

Iphone: 

Iphone

Mac experience: 

Mac experience Publish a website. Stay in touch. Share photos. Exchange files. Sync your life. Protect your data.

Advertising campaigns : 

Advertising campaigns Company: "Think different" (1997–present) "Switch" (2002–2003) Product: “Everything” (2006) “Now playing on an iPod near you." (2006) "Welcome to the entertainment center of your world." (2006) "Faster now comes standard." (2006)

Conclusion: 

Conclusion Who am I? Grew up in Paris, France and in New York Student/Entrepreneur Passionate about developing new businesses, Film / TV production, branding, travelling,networking / events, sports, music… Why Apple? User-friendly/Intuitive Exceptional Software Used in everyday life (personal & business) Apple Culture & Lifestyle