What is consumer behavior ? :
What is consumer behavior ? It focuses on how individual make decisions to spend their available resources (i.e. time, money , effort ) on consumption related items. That include what they buy, why they buy , when they buy , where they buy and how often they buy and use it , how they evaluate it after the purchase, the impact of such evaluation on future purchase and how they dispose it of
Why study consume behavior :
Why study consume behavior It determines the economic health of a nation
It determines the success of the marketing programs (Only customers can fire us all)
It helps formulate public policy
It determines the economic health of every one
The changing priority of business :
The changing priority of business Shifting supply to demand
from manufacturing to selling
From selling to marketing
Customer centric organization in demand chain