logging in or signing up communication marketing bassant55 Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 119 Category: Business & Fin.. License: All Rights Reserved Like it (0) Dislike it (0) Added: April 28, 2011 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript Designing the Communications: Designing the CommunicationsWho are you? How you express yourself?: Who are you? How you express yourself? WHAT MAKE YOUR BRAND MEMORABLE?DISCOVER THE SPIRIT OF ؟YOUR BRAND: DISCOVER THE SPIRIT OF ؟ YOUR BRAND REVEAL THE SPIRIT OF YOUR BRAND? MAKE SURE YOUR BRAND ADDRESS BOTH LEGAL OR CUSTOMY ? >>>>>>>>>SO CUSTOM YOUR COMMUNICATION? : >>>>>>>>> SO CUSTOM YOUR COMMUNICATION? MAKE YOUR PRODUCT GLOBAL ADAPTION Be unique: Be unique Bring out your brand unique voice = make it clear and consistent message. Use effective & suitable message which lead me to reach my target segmentation ? Issues Facing Global Adaptations: Issues Facing Global Adaptations Is the product restricted in some countries? Are there restrictions on advertising the product to a specific target market? Can comparative ads be used? Can the same advertising be used in all country markets?Select the communication channel: Select the communication channelPersonal Communications Channels: Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall 17- 8 Personal Communications Channels Advocate channels Expert channels Social channelsNon-personal Communication Channels: Non-personal Communication Channels Media Sales promotion Events and experiences Public relationsStimulating Personal Influence Channels: Stimulating Personal Influence Channels Identify influential individuals and devote extra attention to them Create opinion leaders Use community influentials in testimonial advertising Develop advertising with high “conversation value” Develop WOM referral channels Establish an electronic forum Use viral marketingEstablish the Budget: Establish the Budget Affordable Percentage-of-sales Competitive parity Objective-and-taskObjective-and-Task Method: Objective-and-Task Method Establish the market share goal . Determine the percentage that should be reached . Determine the percentage of aware prospects that should be persuaded to try the brand . Determine the number of advertising impressions per 1% trial rate . Determine the number of gross rating points that would have to be purchased . Determine the necessary advertising budget on the basis of the average cost of buying a GRP . You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
communication marketing bassant55 Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 119 Category: Business & Fin.. License: All Rights Reserved Like it (0) Dislike it (0) Added: April 28, 2011 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript Designing the Communications: Designing the CommunicationsWho are you? How you express yourself?: Who are you? How you express yourself? WHAT MAKE YOUR BRAND MEMORABLE?DISCOVER THE SPIRIT OF ؟YOUR BRAND: DISCOVER THE SPIRIT OF ؟ YOUR BRAND REVEAL THE SPIRIT OF YOUR BRAND? MAKE SURE YOUR BRAND ADDRESS BOTH LEGAL OR CUSTOMY ? >>>>>>>>>SO CUSTOM YOUR COMMUNICATION? : >>>>>>>>> SO CUSTOM YOUR COMMUNICATION? MAKE YOUR PRODUCT GLOBAL ADAPTION Be unique: Be unique Bring out your brand unique voice = make it clear and consistent message. Use effective & suitable message which lead me to reach my target segmentation ? Issues Facing Global Adaptations: Issues Facing Global Adaptations Is the product restricted in some countries? Are there restrictions on advertising the product to a specific target market? Can comparative ads be used? Can the same advertising be used in all country markets?Select the communication channel: Select the communication channelPersonal Communications Channels: Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall 17- 8 Personal Communications Channels Advocate channels Expert channels Social channelsNon-personal Communication Channels: Non-personal Communication Channels Media Sales promotion Events and experiences Public relationsStimulating Personal Influence Channels: Stimulating Personal Influence Channels Identify influential individuals and devote extra attention to them Create opinion leaders Use community influentials in testimonial advertising Develop advertising with high “conversation value” Develop WOM referral channels Establish an electronic forum Use viral marketingEstablish the Budget: Establish the Budget Affordable Percentage-of-sales Competitive parity Objective-and-taskObjective-and-Task Method: Objective-and-Task Method Establish the market share goal . Determine the percentage that should be reached . Determine the percentage of aware prospects that should be persuaded to try the brand . Determine the number of advertising impressions per 1% trial rate . Determine the number of gross rating points that would have to be purchased . Determine the necessary advertising budget on the basis of the average cost of buying a GRP .