Slide 2:
The first issue to address is the quality of opportunities entering the funnel. Poor quality in = Poor quantity out If the “leads” are no more than call backs or requests for information, they will never progress through the funnel. Remember: Salespeople are not alchemists... No one can turn base metal into gold. The Sales Funnel
Slide 3:
If you improve the quality of input... ...quantity of output may increase QUALITY CONTROL QUALITY CONTROL - but not significantly ...by filtering out the poor leads... The Sales Funnel
Slide 4:
What if the opportunities which pass quality control are then qualified in the funnel? QUALIFICATION QUALIFICATION ...the quality of output now increases, as does the quantity of forecast business. QUALITY CONTROL QUALITY CONTROL The Sales Funnel
Slide 5:
PIPELINE MANAGEMENT PIPELINE MANAGEMENT ...and with a managed opportunity pipeline... ...the visibility of business progressing through the sales forecast is clear. QUALITY CONTROL QUALITY CONTROL QUALIFICATION QUALIFICATION The Sales Funnel 2 0 1 1 /2 0 1 2 SALES FORECAST
Slide 6:
TRACK TO CLOSE TRACK TO CLOSE ...when tracked to close.... ...the return on investment in generating the opportunities is apparent in the incremental revenue and profits won. QUALIFICATION QUALIFICATION PIPELINE MANAGEMENT PIPELINE MANAGEMENT QUALITY CONTROL QUALITY CONTROL The Sales Funnel New Closed Business = Incremental Revenue = Incremental Margin = Return on Investment
Slide 7:
GENERATION QUALITY CONTROL QUALIFICATION NURTUREPOOL ™ PIPELINE MANAGEMENT TRACK TO CLOSE The Sales Funnel... ...a pipeline built and managed to close by BasePlus
Slide 8:
To convert YOUR investment in opportunity generation into CLOSED BUSINESS , contact BASE PLUS 01565 621987 enquiries@base-plus.co.uk