case study for kellogg's(product life cycle in marketing concept)

Articulation Of case (Kellogg’s) with Product life cycle: 

Articulation Of case (Kellogg’s) with Product life cycle Demonstrated By Team Of 5 members. Bharat, Shaminder, Harinder, Angad, Ajay E volution Time

Glossary: 

Glossary Aims Objective Brand Responsibility Market share Product life cycle Research and development Start up cost Market Saturation Extension Strategy Brand Image Unique selling Point Investment Marketing Mix

Slide 4: 

Sales Of Nutri -Grain Range

Slide 7: 

Using The information re launch focused on the Marketing Mix Product: Improvements in the recipe and wider range of flavors. Re posistioning as Healthy and tasty. No substitute for Missed Breakfast Promotion: a new and cleaner brand image to cover all the products in the range along with Advertising Point of sales materials Place: Better offer and materials to stores that sold the product Price: New prices level were agreed Did not rely on the promotional pricing Conclusion: The growth was on hike so far. Re-launched product against its own objectives and met its aims. Reposition the brand through the use of the marketing mix. Return the brand to growth. Improve the frequency of purchase. Introduce new customers to the Brand.