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Beth Langston Team Lead- Interactive blangston@charlotteobserver.com (704) 358-5354

66% of US adults use social media daily!:

66% of US adults use social media daily! Is your business on the “ball”? Your company should be active in the social media space. Yes, it’s time consuming and requires expertise. We’re here to help !

Social Media Explained Simply!:

Social Media Explained Simply! Facebook I like Simple Salads Twitter I’m eating a Simple Salad LinkedIn My Skills include owning Simple Salads Pinterest Here’s a great Simple Salad recipe Google+ I’m a Google employee that eats Simple Salads FourSquare I checked in to Simple Salads You Tube This is a video of me eating a Simple Salad Yelp Simple Salads are the best and healthiest Salads in Charlotte

Social Media… the new word of mouth!:

Social Media… the new word of mouth! Provide customer service Receive feedback Promote your business Brand your business Build loyal clients Grow your business Deliver your content- fast

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Five BIG reasons why your company needs to be active in the Social Media space! It is the new word of mouth; people trust it and their friends! 91% trust recommendations via Social Media It is VERY cost efficient when done well It is where your customers and competitors are are! It is a leap into mobile Socialnomics; Pew

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Social……LOCAL……Mobile Smart Phones have put social in our hands! There are 7 billion people on Earth. 5.1 billion own a cell phone. 4.2 billion own a toothbrush. (Mobile Marketing Association Asia, 2011) It takes 90 minutes for the average person to respond to an email. It takes 90 seconds for the average person to respond to a text message. (CTIA.org, 2011) Mobile coupons get 10 times the redemption rate of traditional coupons. (Mobile Marketer, 2012) 44% of Facebook’s 900 million monthly users access Facebook on their phones. (facebook, 2012) 70% of all mobile searches result in action within 1 hour. 70% of online searches result in action in one month. (Mobile Marketer, 2012) 9 out of 10 mobile searches lead to action with half leading to purchase. (Search Engine Land, 2012) 61% of local searches on a mobile phone result in a phone call. Get social….GET MOBILE!

Facebook: 1 Billion Pound Gorilla 1.3 million Facebook users in the Charlotte metro region!:

Facebook: 1 Billion Pound Gorilla 1.3 million Facebook users in the Charlotte metro region! 48% of young people check Facebook as soon as they get up, 28% before they even get out of bed! 47% of Americans using Social Media say Facebook has the greatest impact on purchase behavior 52% of users find out about new businesses and new products 57% women, 43% men each with an average of 130 friends

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Keys to motivating a fan to “like” your company? Offering discounts and promotions Keeping fans informed on upcoming activities Keeping fans updated on new or future products Engagement All lead to more customer acquisition!

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Five keys to success using Facebook Shareable content is key; what makes your business interesting and fun? Photos are worth a thousand words Post on a regular schedule. Make sure it is quality not quantity Ask a question! Offers and contests

There are 73,778 seats in Bank Of America Stadium. Would you want to share your message with the people seated in them?:

There are 73,778 seats in Bank Of America Stadium. Would you want to share your message with the people seated in them? TWITTER has more than FIVE times that many users in Charlotte alone! Are you tweeting?! We are! Source: Wefollow

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Twitter: Constant Chatter! 16% of all online adults use Twitter – and they are fanatics 92% of Twitter users will retweet interesting content, broadening your audience 150 million active users 44% of marketers have generated leads via Twitter Your company needs to be a leader and a follower! Webmarketing123 Pew,2012; Semiocast

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Five keys to success using Twitter Share behind the scenes photos and tidbits Respond to clients as quickly as possible Be direct and likeable; not boring! Sound like a real person Monitor what folks are saying about you and respond Hashtag like crazy

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Pinterest Helps business to inspire their community on a local level 2) Display your best products/services and reach women. Connecting people through “things” they find interesting Create a visual storefront LinkedIn Helps to increase your brand/or businesses visibility Sparks to lead generation The new way for consumers to vet businesses Recruits top help Google Plus 1) Enhance your brand Using Google + can help people find your business faster (it’s indexed by Google) Helps you to increase visibility as well

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YouTube Video content holds a great deal of power Gives your business a human face Constantly promotes you and makes its easy to virally share your video with others http://www.youtube.com/watch?v=feU0UG38sF4 Yelp 1) Provides online search capabilities for its visitors 2) Combines local reviews and social networking functionality 3) Allows real people to contribute their own reviews 4) Promotes credibility http:// www.yelp.com /biz/paper-skyscraper-charlotte Foursquare Helps you to attract and reward customers Helps locals and travelers find you when they are in your neighborhood – reviews help to drive business Drive them in and get them to spend more, more often https://foursquare.com/v/amelies-french-bakery/4b0761faf964a520f1fc22e3

A business-like approach… to a very social world.:

A business-like approach… to a very social world. Your Business + Social Media = Success We do the work, you get the results! Engaged customers means active, loyal buyers! Social Media Marketing Promotes website traffic, conversions, brand awareness, credibility and interaction with key audiences.

What can we do for you?:

What can we do for you? Our experts create and manage your social media accounts. Both the old faithfuls like Facebook and Twitter and the new hot sites, like Pinterest and Foursquare. From the start, we’ll advise you on what sites to target for your business, what content helps you gain traction in social media and how to convert social media users in to paying customers. With our exclusive impressSOCIAL dashboard, you can be as involved as you’d like to be in the process! Want us to handle everything? No problem. Want to do some on your own? No problem. We will help you to think of social networks as a connection point.  Consumers need to use it to create connections or keep existing ones alive.  It’s also your chance to engage consumers and form relationships with them.  Social media can help your business extend its message through fans and followers.  We can also help you target specific audiences and deliver exclusive content to your followers.  You know it’s important, you thought you had a grip on it, but your missing the boat. Hire us. We’re here to help. PLUS…….

Easy to use dashboard, progress reports and weekly or monthly calls to review your social media progress:

Easy to use dashboard, progress reports and weekly or monthly calls to review your social media progress

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Your Social Media expert will work with you to choose the personalized sources most relevant to your business Your expert will post for you or you can choose specific articles to quickly post yourself Your valuable time is not spent searching for relevant content Keeping your site fresh and relevant is a snap At-a-glance calendar shows you upcoming and past posts

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Keep an eye on what your competition is up to! Your expert will help you identify and monitor your competitors on various Social Media

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+ Jump Start Package We create or build out your Social Media pages with photos, content and more One-on-one training to help you maximize our tools We’ll meet with you by phone once each month going over your Social Media Goals Our Social experts will create one weekly post – you can make as many as you like An eighth-page B&W advertisement in the Observer’s Community News section every 4 months to promote your Social Media Easy-to-use dashboard so you can do more on your own if you choose so Full customer support

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+ + Includes everything that comes with the Jump Start package plus: Our Social experts will create three weekly posts – you can make as many as you like Kick-off contest to acquire NEW fans Multi-channel efforts to convert customers to fans/followers including e-mail blasts to your clients We’ll meet with you by phone once each week to keep up with your Social Media goals + Your Choice! Your Social Media expert will monitor Social mentions of the customers on Facebook, Twitter and Yelp When mentions are found, you will be notified and assisted in taking corrective measures An eighth-page B&W advertisement in a Observer’s Community News section every 4 months to promote your Social Media 50,000 monthly impressions with promotion linking to your Social Media page Advanced Package

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+ + Includes everything that comes with the Advanced package plus: We’ll meet with you by phone up to 3 times eachweek Unlimited weekly posts by your personal Social Media expert Competition Monitoring: Social Media expert will monitor keywords on Facebook &Twitter which might identify a consumer talking about your competition Social Media expert will notify you of mentions that may provide an advantage & assist in crafting a response + 3 other choices! Lead Generation: Your Social Media expert will monitor keywords & terms on Facebook, Twitter that might identify consumers looking for the your products or services; Social Media Expert will reply with approved responses to engage and/or convert the lead 100,000 monthly impressions on charlotteobserver.com linking to your Social Media presence ¼ page print B&W ad published full run in The Charlotte Observer quarterly promoting your Social Media presence Premium Package

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Trusted Brand Great customer service Keeping up with the latest trends Value and knowledge All with a personal LOCAL touch.   We’re here to help. In addition, we bring

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