mket-2-peoject-pp

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Slide 1:

Marketing II Instructor : Dr. Samah Abu- Assab Main Marketing Strategies in Local Businesses among different Industries Group names: Enas mutan Salam S haikh Qasem Abdallah Asfour A’hd Saleh Aya Obieda

Slide 2:

General Information Logo Interviewee Name Interviewee position Supermarket MaxMar Husam Nazzal Manager Al-Huda Mohammad Bawatneh Purchases Manager Bravo Ali Sharkas Marketing Manager Baghdad Basel Tarifi Owner Al-Reef Akram Owner General Information

Slide 3:

General information Logo Interviewee name Interviewee position Supermarket Al- Nidal Sami Al-Salem Owner Zabana Mohammad Haj Ibrahim Owner Gardens Moayad abu zaina Manager Al- Shini Salem Hmidat Manager

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Supermarket Industry A place where you can find everything needed for daily used Supermarkets may include many sections: Food & Non food Grocery Bakery Meat Frozen food Nuts & Spices Deli Seafood Health & Beauty aids The service in supermarkets is “self-service” Technology Solutions are being added recently to this industry such as “online shopping”

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sections Food &non food Grocery Bakery Meat (Beef, chicken…) Seafood Nuts & spices Frozen food Deli (Cheese, milk…) Health & beauty aids Supermarket MaxMar X X X X X X X X Al-Huda X X X X Bravo X X X X X X X X X Baghdad X X X X X Al-Reef X X X X X X Al-Nidal X X X X Zabana X X X X Gardens X X X X X X X X Al-shini X X X X X X X Questionnaire analysis Supermarket sections

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Service Customer-service employees Shopping carts Parking Delivery Supermarket MaxMar X X X Al-Huda X X X Bravo X X X Baghdad X X X X Al-Reef X X X Al-Nidal X Zabana X X Gardens X X X Al-shini X X X Services supermarkets provide

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Strategies to expand Forward Integration “become a distributer” Backward Integration “become a supplier” Opening new branches Adding new cashiers Adding new sections supermarket MaxMar X X X X X Al-Huda X Bravo X X X X Baghdad X Al-Reef X Al-Nidal X Zabana Gardens X X X Al-shini X X X Expansion strategies

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Private Brands Al- Shini Tuna Corn Wipes Al-Reef Al-Reef spices Sales Promotion Sales Promotion Samples Coupons Discount Card Seasonal Discounts Gifts Bonus Packs Supermarket MaxMar X X X X X X Al-Huda X X Bravo X Baghdad X Al-Reef X X X X X Al-Nidal No sales promotion is made Zabana X X X Gardens X X X X Al-shini X X X X

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