How to Establish Social Media Guidelines

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How to Establish Social Media Guidelines7 Guides to Follow : 

How to Establish Social Media Guidelines7 Guides to Follow Presented by Lynette Hawkins

Slide 2: 

Copyright 2009 Beyond Marketing Group, Inc. 2 Can anybody set up a Page or Group in the name of your organization?

Slide 3: 

Copyright 2009 Beyond Marketing Group, Inc. 3 It May Be Time to Set Guidelines… for Social Networks & Your Organization.

SOCIAL MEDIA Definition : 

Copyright 2009 Beyond Marketing Group, Inc. 4 SOCIAL MEDIA Definition “Online technologies and practices that people use to share opinions, insights, experiences, and perspectives with each other.” www.tvb.org/Multiplatform Glossary

Slide 5: 

Copyright 2009 Beyond Marketing Group, Inc. 5 Alert members, staff, volunteers and even the youth leader on guidelines.

7 Guides to Consider : 

7 Guides to Consider

Guide #1 : 

Copyright 2009 Beyond Marketing Group, Inc. 7 Guide #1 Require APPROVAL or clearance on all networks set up under the name of your church or judicatory.

Guide# 2 : 

Copyright 2009 Beyond Marketing Group, Inc. 8 Guide# 2 Establish PREFERRED CONTENT GUIDELINES Examples: No profanity Respect for people Positive photos and imagery

Guide# 3 : 

Copyright 2009 Beyond Marketing Group, Inc. 9 Guide# 3 Maintain Integrity Example No commercial gain No personal gain

Guide# 4 : 

Copyright 2009 Beyond Marketing Group, Inc. 10 Guide# 4 Consult Attorney to Add a Disclaimer Statement Sample: “The church does not endorse the materials submitted by users and does not assume liability for the content.”

Guide# 5 : 

Copyright 2009 Beyond Marketing Group, Inc. 11 Guide# 5 Include Guidelines in the Personnel or Employee Handbook

Guide# 6 : 

Copyright 2009 Beyond Marketing Group, Inc. 12 Guide# 6 REVIEW Guidelines with all Staff, Volunteers and Leaders who create communications or work with youth.

Guide# 7 : 

Copyright 2009 Beyond Marketing Group, Inc. 13 Guide# 7 Encourage PROOF READING! Be Sure Everyone Knows Your Standards for Excellence

Slide 14: 

Copyright 2009 Beyond Marketing Group, Inc. 14 Build Your Guidelines & Plan to Connect Positively with Social Media

Slide 15: 

Copyright 2009 Beyond Marketing Group, Inc. 15 Sign Up for FREE e-Newsletters www.awesomeinsight.com Consultation ● Seminars ● Usher/Greeter Training DVD ● e-Books/Resources Lynette’s Blog: blog.awesomeinsight.com CALL 336.854.4196

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