E-blasts 101

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Want to get the word out? Need to connect with members and friends from your church? Here are steps to email for churches. Visit http://www.awesomeinsight.com

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Presentation Transcript

e-Blasts 101How-to start an e-Mail Ministry : 

2010 copyright Lynette Hawkins All Rights Reserved 1 e-Blasts 101How-to start an e-Mail Ministry Lynette Hawkins

In This Session : 

2010 copyright Lynette Hawkins All Rights Reserved 2 In This Session What is an e-blast? What Should I Know About e-blasting? What are the Steps to Create Your 1st e-Blast?

What is an e-blast? : 

2010 copyright Lynette Hawkins All Rights Reserved 3 What is an e-blast? e-Blast = electronic mailing announcements e-Vites e-Flyers e-Notes

Examples of e-Blasts : 

2010 copyright Lynette Hawkins All Rights Reserved 4 Examples of e-Blasts

Why e-Blast? : 

2010 copyright Lynette Hawkins All Rights Reserved 5 Why e-Blast? Reaches hundreds or thousands Allows you to target Men of the church Women of the church Couples Singles Youth Cheaper than postage mailings

Use e-Blasts to… : 

2010 copyright Lynette Hawkins All Rights Reserved 6 Use e-Blasts to… Invite Remind Increase Attendance

Before You Get Started… : 

2010 copyright Lynette Hawkins All Rights Reserved 7 Before You Get Started… 5 Things You Need to Know

1. Offers another connecting point : 

2010 copyright Lynette Hawkins All Rights Reserved 8 1. Offers another connecting point Add e-blasts to your other ways to reach out Sunday visits Facebook Website Youtube Blog Bulletin

2. It’s Cheaper than other media : 

2010 copyright Lynette Hawkins All Rights Reserved 9 2. It’s Cheaper than other media At your finger tips FREE or almost!

3. Works Best when Consistency : 

2010 copyright Lynette Hawkins All Rights Reserved 10 3. Works Best when Consistency Create a Regular Schedule Weekly? Twice a Week?

4. Requires Email Permission : 

2010 copyright Lynette Hawkins All Rights Reserved 11 4. Requires Email Permission Ask for email addresses. “Please sign up for email announcements”

5. Reaches People Where They Are : 

2010 copyright Lynette Hawkins All Rights Reserved 12 5. Reaches People Where They Are More than half of Americans now have at least one email address

Slide 13: 

2010 copyright Lynette Hawkins All Rights Reserved 13 6 Steps to Start Your e-Blast Ministry

1. Establish a goal : 

2010 copyright Lynette Hawkins All Rights Reserved 14 1. Establish a goal What do you want to accomplish? Build bridge to community Connect visitors to church Keep members up-dated Spread the word about events

2. Determine What Will Be Communicated : 

2010 copyright Lynette Hawkins All Rights Reserved 15 2. Determine What Will Be Communicated What information does your target want to see? What will keep visitors and members excited to open email from you?

3. Select a Email Campaign Resource : 

2010 copyright Lynette Hawkins All Rights Reserved 16 3. Select a Email Campaign Resource How will emails be created? In-House Desktop Publisher Email Marketing Services Example: Constant Contact

4. Identify How to Grow e-Database : 

2010 copyright Lynette Hawkins All Rights Reserved 17 4. Identify How to Grow e-Database How will you capture names? Announcement on Sunday Worship Visitor cards Sign up boxes around church Sign up on church website Every event

5. Test 1st Emails : 

2010 copyright Lynette Hawkins All Rights Reserved 18 5. Test 1st Emails Before sending to entire group…TEST! Testing Testing 1-2-3

6. e-blast! : 

2010 copyright Lynette Hawkins All Rights Reserved 19 6. e-blast! Send to your list Consider multiple lists Men of the church Women of the church Youth Visitors Parents

e-blast Ideas to Consider : 

2010 copyright Lynette Hawkins All Rights Reserved 20 e-blast Ideas to Consider Pastor Messages Follow up to visitors Invites to events Announcements Prayer concerns Inspirational Notes E-flyers Friday E-blasts Monday Highlights for the Week Weekend Updates Kids’ Notes for Parents

Do’s Don’ts : 

2010 copyright Lynette Hawkins All Rights Reserved 21 Do’s Don’ts Allow recipients to opt out Collect names w/ confidentiality Keep to important information Make message simple Buy list or use names from another group Trade or sell emails Send jokes or political information

Slide 22: 

2010 copyright Lynette Hawkins All Rights Reserved 22 Be Creative!!!!

About the Author : 

2010 copyright Lynette Hawkins All Rights Reserved 23 About the Author Lynette R. Hawkins Author, Trainer, Coach An ordained Elder Professional with 25+ years in communications Church consultant across denominations Articles appear in Clergy Journey, Church Solutions Magazine, Net Results, etc. National speaker on hospitality training & church growth topics Founder, Beyond Marketing Group, Inc.

Slide 24: 

2010 copyright Lynette Hawkins All Rights Reserved 24 Sign Up for FREE e-Newsletters www.awesomeinsight.com Consultation ● Seminars ● Usher/Greeter Training DVD ● e-Books/Resources Lynette’s Blog: blog.awesomeinsight.com CALL 336.854.4196

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