Attract Reach & Communicate with Young Adults

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Are you looking at ways to reach out and attract generation y? Check out 6 Things We Need to Realize about Generation Y. If you're a community or organization leader, you may want to see these ideas. For more information go to www.pickshovelmarketing.com

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Prepared by Lynette Hawkins Beyond Marketing Group, Inc. Greensboro, NC www.pickshovelmarketing.com Attract ■ Reach ■ Communicate with Generation Y For Community Leaders

Hi I’m Lynette Hawkins:

Hi I’m Lynette Hawkins Founder of Beyond Marketing Group, Inc. Communications specialist 30+ yrs. Social media enthusiast Author, Speaker, Consultant, Trainer Mentor & Coach to young adults Speaks in Simple Language…”Pick & Shovel” www.pickshovelmarketing.com 2011 Copyright Lynette Hawkins

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Is This You? 2011 Copyright Lynette Hawkins

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“Our Community is Aging. More Young People are Leaving Home & Moving Away. Young Adults Don’t Seem to Be Attracted to Our Town.” It’s time to reach out to the next generation! 2011 Copyright Lynette Hawkins

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Among Rural Communities… Increasing Number of Deaths versus Births “36% of all rural U.S. counties had more people to die than be born.” Natural Decrease in America Spring 2011 The Carsey Institute of University of New Hampshire 2011 Copyright Lynette Hawkins

Who Are They?:

Who Are They? Generation Y ● Millennials ● Gen Y- ers Born 1982-2000 2011 Copyright Lynette Hawkins

6 Things We Need to Realize to…:

6 Things We Need to Realize to … Attract ■ Reach ■ Communicate with Generation Y 2011 Copyright Lynette Hawkins

#1:

#1 Realize… Gen Y- ers are looking for Communities that Welcome Them. 2011 Copyright Lynette Hawkins

#2:

#2 Realize… It’s Time They Be Taken Seriously . 2011 Copyright Lynette Hawkins

#3:

#3 Realize… Investing in Their Entrepreneurial Spirit can Pay Off. 2011 Copyright Lynette Hawkins

#4:

#4 Realize… Multimedia Communications Matters. “They’re Connected!” 2011 Copyright Lynette Hawkins

#5:

#5 Realize… Generation Y Desires to Make a Difference. 2011 Copyright Lynette Hawkins

#6:

#6 Realize… They Can Help You Identify the Solution … Just Ask Them 2011 Copyright Lynette Hawkins

Ponder this… :

Ponder this… 1. If young adults are visiting websites or posting to community pages on Facebook but your community does not have a Facebook page or social network, what does that say about your community? 2. If young adults can go to websites of communities in your area and see current events planned for the weekend but not in your community, what does that say about your community? 3. If young adults hear that the leaders are interested in making changes, but they rarely see opportunity for young adults to have input… what does that say about your community? ? 2011 Copyright Lynette Hawkins

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It’s Time to Lift the Barriers to Communications. 2011 Copyright Lynette Hawkins

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Lynette Hawkins Beyond Marketing Group, Inc. www.pickshovelmarketing.com (336)854-4196 Sign Up for Free Insights in e-Newsletter 2011 Copyright Lynette Hawkins

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