Maslow’s Hierarchy

Presentation on Competitor Analysis through Maslow's Hierarchy : 

Submitted To – Prof. Rishabha Nayyar Submitted By – Gaurav Arora Avanish Dwivedi Kritagya Raturi Ritesh Mishra Chandra Kant Seth Rohitas Singh Purushottam Kumar Presentation on Competitor Analysis through Maslow's Hierarchy

Maslow’s Hierarchy : 

Maslow’s Hierarchy Sansui, Akai Haier, Philips, Beltek, Videocon, Oscar, BPL Onida, LG, Samsung, TCL Sony, Hitachi, Sharp, Panasonic Tunga TV

Segmentation….. : 

Segmentation….. Segment – A - SEC – C, Living in a town, with monthly house hold income 6,000-8,000, having family Segment – B - SEC – B, living in a city, with monthly house hold income 8,000-12,000, having family Segment – C - SEC – B+, living in a city or metro city, with monthly house hold income 15,000-22,000, having family or single Segment – D - SEC - A, living in a metro city, with monthly house hold income above 40,000, having family or single

Target…… : 

Target…… We will target - SEC – B, living in a city, with monthly house hold income 8,000-12,000, having family Reason to target the specific segment Less Competitors Large consumers Mass market consumers are upgrading (Basic need category) As we are providing a TV with a technology that will consume electricity equivalent to a CFL (tube light) which will help us to attract our TG as well as Lower segment who wants to upgrade.

Positioning : 

Positioning Tunga TV - Saves 90% of your electricity.