Using Facebook to Create a Buzz for your Business

Using Facebook to Create a BUZZ for your Business:

Using Facebook to Create a BUZZ for your Business

Does Facebook make sense for your business?:

Does Facebook make sense for your business? Facebook is the largest social network on the planet with more than 500 million active users 35 and older demographic now represents more than 30% of Facebook’s user base 51% of Facebook users are more likely to buy from at least one brand since becoming a fan/follower Facebook boosts sales and customer loyalty

Facebook Statistics:

Facebook Statistics Facebook continues to grow at 1 million new users a week If Facebook was a country, it would be the third largest 50% of active users logon every day (that’s 250 million) Average user spends more than 7 hours per month on Facebook Facebook is the #1 site for photo sharing and #2 site for user-generated video 1 in 4 of all page views on the Internet are on a Facebook page 200 million people access Facebook from mobile devices 55 and older audience using Facebook grew 922.7% in 2009 alone

Business Fan Page vs. Group Page:

Business Fan Page vs. Group Page Business Fan Page is a profile for your brand or business Keep personal information separate Allow multiple administrators Track statistics (Insights box and weekly emails) Search engine friendly, always publicly visible (indexed by Google) Design custom side links and custom landing pages Create very targeted Facebook Ads Allow for addition of external applications Like and post as your business on other Pages

Slide 5:

Business Fan Page vs. Group Page

Slide 6:

Insights (Page Statistics)

Search Engine Indexing:

Search Engine Indexing

Custom Side Links and Landing Page:

Custom Side Links and Landing Page

External Applications:

External Applications

Like and Comment as a Page:

Like and Comment as a Page

Like and Comment as a Page:

Like and Comment as a Page

View Page Wall:

View Page Wall

Steps to Creating a Business Fan Page:

Steps to Creating a Business Fan Page Create your personal Facebook page Go to Help Center at bottom of page Select “Pages for Businesses” link Choose “Creating & Administering Your Page” Select type and name your Business Complete business profile Post quality content Promote page to attract fans

Creating a Personal Page:

Creating a Personal Page

Slide 19:

Step 1. Find Friends Step 2. Profile Information Step 3. Profile Photo

Slide 20:

Go to bottom of the page

Finding Your Business Fan Page From Your Personal Profile :

Finding Your Business Fan Page From Your Personal Profile

Promote an Event:

Promote an Event

Slide 38:

Insights (Page Statistics)

Getting Likes (or Fans):

Getting Likes (or Fans) Invite your newsletter/ezine subscribers Add to your email signature Promote FB page on other social networking sites (like Twitter) and include in profile details Place a Facebook Ad Ask your friends and clients Comment as your page on other pages

Getting Likes (or Fans):

Getting Likes (or Fans) Embed social plugins on your website (i.e. Facebook Like Button or Box) Add to marketing and print media Display signage at your store or office Add link to your personal profile Offer an incentive Use the @mention tag

Promote From Other Social Sites:

Promote From Other Social Sites

Promote From Your Website:

Promote From Your Website

Offer Incentives and Specials:

Offer Incentives and Specials

Use the @ Mention Tag:

Use the @ Mention Tag

Tips for Engaging Fans:

Tips for Engaging Fans Share valuable, quality, relevant content DAILY Post a minimum of one post each day Increase posts based on demand from fans Ask questions to provoke comments Encourage fans to add and/or tag photos Add you own comments to posts to elicit interaction Reply to fan comments promptly

What to Post (420 characters):

What to Post (420 characters) Where to get content Your blog Aggregated sites like Alltop.com Videos (YouTube, Ted.com) Industry magazines, leading sites/blogs Articles (ezinearticles.com, articlealley.com) Links to other sites, blogs, articles Photos from events, product in action, staff/clients Testimonials, services, upcoming events

Favorite Examples:

Favorite Examples Zappos Ben & Jerrys Pizza Hut Dollar General

Case Study: Dessert Gallery:

Case Study: Dessert Gallery New to Facebook, but had a large e-mail list made up of 13,270 customers Surveyed email list (689 people responded) Launched Facebook page and invited everyone on list to become a fan Updated its Facebook page several times a week Resurveyed customers three months later (1,067 people responded)

Case Study: Dessert Gallery:

Case Study: Dessert Gallery Facebook improved customer behavior Fans increased number of store visits per month (20% more often than nonfans) Most likely to recommend DG to their friends Significantly greater emotional attachment to DG Most likely to chose DG over other establishments whenever possible

Using Facebook to Create a Buzz:

Using Facebook to Create a Buzz Add videos, photos, polls, discussion topics Ask open-ended questions to solicit comments Offer discounts or gifts to Fans so they feel special and have an incentive to suggest your business page to friends Run a contest, issue a challenge or spark a debate 90% content, 10% promotion Be consistent

About Authentic Communications:

About Authentic Communications Website: http://authentic-communications.com Facebook: http://facebook.com/AuthenticCommunications / Twitter: @authenticbuzz E-mail: kristina@authentic-communications.com Phone: 865.556.8653 Authentic Communications helps entrepreneurs and small business owners make sense of social media by integrating social tools into strategic marketing plans that create a buzz for their business. Stop feeling guilty about wasting time online and stressing about what you "should" be doing. Let us make social media make sense for you and your business.