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Premium member Presentation Transcript Growing Your Garden Through A Capital Campaign: How to Plan, and Execute, in Today's Environment: Growing Your Garden Through A Capital Campaign: How to Plan, and Execute, in Today's Environment Lynne LaMarca Heinrich, Marts & Lundy Jill Koski, Morton Arboretum Sharon Mertzlufft, Missouri Botanical GardenOur Session: Our Session General Philanthropic Trends Giving USA 2012: Key Takeaways Campaigns: An Important Vehicle for Growth Be Ready…Especially in This Environment! Case Studies: Morton Arboretum and the Missouri Botanical GardenPowerPoint Presentation: "For many that rely on philanthropy...this is not just a tough year. This is going to be a tough era .“ —Patrick Rooney, Center on Philanthropy at Indiana UniversityPowerPoint Presentation: Giving USA 2012 The Annual Report on Philanthropy for the Year 2011Trends in total giving: 1971–2011: Trends in total giving: 1971–20112011 charitable giving Total = $298.42 billion: 2011 charitable giving Total = $298.42 billionSources of contributions, 2011: Sources of contributions, 2011 Total giving = $298.42 billion Increase of 4.0 percent (0.9 percent adjusted for inflation) Individuals remain the single most important source Individuals + charitable bequests = 81 percent of total Foundation grantmaking = 14 percent of the total About 3/5 = family foundations Individual + Bequest + Family Foundations = 88 percent Corporate giving is an estimated 5 percent of the totalTypes of recipients of contributions, 2011 Total = $298.42 billion: Types of recipients of contributions, 2011 Total = $298.42 billionChanges in giving by source, 2009–2011 Current dollars: Changes in giving by source, 2009 –2011 Current dollarsChanges in giving by recipient organization, 2009–2011 Current dollars: Changes in giving by recipient organization, 2009–2011 Current dollarsGiving to arts, culture, and humanities, 1971–2011: Giving to arts, culture, and humanities , 1971–2011 4.1% increase, but a few big gifts (Walton @ $800M)Giving by source: Percentage of the total in five-year spans, 1972–2011 (in inflation-adjusted dollars): Giving by source: Percentage of the total in five-year spans, 1972–2011 (in inflation-adjusted dollars)Giving by individuals, 1971–2011: Giving by individuals, 1971–2011Giving by bequest, 1971–2011: Giving by bequest, 1971–2011Giving by foundations, 1971–2011: Giving by foundations, 1971–2011Individual giving as a share of disposable personal income, 1971–2011: Individual giving as a share of disposable personal income, 1971–2011PowerPoint Presentation: Campaigns Can Shift the ParadigmCampaign Value: Campaign Value Vehicles to shine a spotlight on an institution, show impact and worthiness, provide hope and solutions Moments of intense institutional focus Moments of intense engagement: volunteers, docents, members, donors, etc. If done correctly, they raise funds for critical investments, facilities, and endowments, and they increase ongoing baseline support post-campaignPost-Campaign Value: Post-Campaign Value 5 10 15 20 Campaign Premium Post-Campaign Value YEARS REVENUEPowerPoint Presentation: Thoughtful Planning is EssentialGift Pyramids: Past, Aspirational: Gift Pyramids: Past, AspirationalGift Pyramids: More Likely, Near Future: Gift Pyramids: More Likely, Near FutureMillion Dollar Gifts to A&C vs. Higher Education: Million Dollar Gifts to A&C vs. Higher Education $ 1M - $ 4.9M $ 5M -$ 9.9M $ 10M - $ 19.9M $ 20M + A&C Hi. Ed A&C Hi. Ed A&C Hi. Ed A&C Hi. Ed 2006 21 268 13 72 7 58 8 62 2007 53 297 12 85 17 51 6 73 2008 22 212 7 68 6 47 6 52 2009 17 181 7 51 4 25 4 27 2010 12 118 2 41 2 34 6 38 2011 28 163 9 49 9 60 4 47 3/31/2012 6 29 2 10 0 3 3 4To Attract Investors: To Attract Investors Philanthropists Are Asking For Very Specific Things: Vision Leadership Relevancy Demonstrated ImpactThe Planning Check-List: Institutional : The Planning Check-List: Institutional Strategic Plan: Aspirational Operational Tied to Annual Budgets and Goals Measurable Includes Audience Data Relevancy Shows Sustainability Path Master Facilities Plan Board Governance AssessmentThe Planning Check-List: Advancement : The Planning Check-List: Advancement Updated Wealth Screening Campaign Planning Study: Internal Assessment Yield or Capacity Analysis NOZA Screening Development Communications Board Strength Staff/Senior Staff Interviews External Scan Key Stakeholders – small number On-Line Surveys: Internal Constituency, Donors, Members, AudienceCampaign Yield Analysis: Campaign Yield AnalysisCampaign Yield Analysis, continued: Campaign Yield Analysis, continuedPowerPoint Presentation: No part of this document may be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without prior written permission of the American Public Gardens Association. 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