Collaborative Fundraising Double the Pleasure, Double the Funds- 2012

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Growing Your Garden Through Sustainable Philanthropy:

Growing Your Garden Through Sustainable Philanthropy Jill Koski , Vice President of Development The Morton Arboretum APGA Conference June 22, 2012

Campaign Planning Story:

Campaign Planning Story Founded in 1922 by Joy Morton Lisle, Illinois 800,000 annual visitors/34,000 members $24 million annual budget

Personal Perspective:

Personal Perspective

Branching Out! Capital Campaign:

Branching Out! Capital Campaign 2007 Arrival Status All projects complete and open to public $2 million to raise toward goal No public phase plan Campaign Facts: $18 million fundraising goal ($12M individuals) First campaign in Arboretum history $45 million in project costs No feasibility study No operational costs in campaign

Campaign Closing Strategy:

Campaign Closing Strategy

Post-Campaign Program Building:

Post-Campaign Program Building Build Culture of Philanthropy Hire and mobilize new staff team Create institutional support for fundraising Cultivate/Steward 2,600 campaign donors 2,100 first time gifts above membership Capitalize on greater institutional profile Visitation doubled to more than 800,000 Capitalize on membership program growth Total member households doubled to 31,000

Program Goals:

Program Goals

Program Strategies:

Program Strategies Build donor pipeline Wealth Screening and Prospect Research Engage Donors and Thank Donors Events and Committees Communication Enlist CEO and Trustees

2007-2011 Outcomes:

2007-2011 Outcomes Increased Giving and Donor Engagement : Individual Giving: Up 80% Membership Giving: Up 32% Arborvitae Society: 32 more members New Events/Activities: 22+ 4 new donor committees: 37 non-trustees 8 New Arboretum Trustees At next plateau, and getting ready to launch next campaign…

Campaign Horizon:

Campaign Horizon Wealth Screening/Capacity Analysis 44,000 prospects identified at $10,000+ 1,400 needed to meet goal projections 4% c urrent membership base Mid-level donors in $50K to $250K range Portfolios and prospect research priorities Re-shuffle and focus portfolios Add foundation focus (new programs) Pipeline in progress from bottom to top

Planning for the Next Campaign:

Planning for the Next Campaign Strategic plan is guiding light Building/engaging leadership Campaign Planning Task Force Board of Advisors Feasibility study Comprehensive campaign Mix of projects (capital, program, endowment) Build in long-term operating support

What Worked?:

What Worked? Board and CEO support Clear, long-term fundraising program goals Philanthropic vs. value messaging Institutional culture of philanthropy Stable staff team, focus on growth

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No part of this document may be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without prior written permission of the American Public Gardens Association. Copyright © 2012 by the American Public Gardens Association All rights reserved

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