raymonds

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this presentation is about raymonds as a retail shop.

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PRESENTATION ON RAYMOND RETAIL: 

PRESENTATION ON RAYMOND RETAIL

FOUNDER’S: 

FOUNDER’S Set up by Mr. Wadia in 1925 as a small woollen mill in the area around Thane creek, 40 kms . away from Bombay. The Sassoons , a well-known industrialist family of Bombay, soon acquired this mill and renamed it as The Raymond Woollen Mills. The Singhanias a business family from Kanpur in order to expand their business acquired The Raymond Woollen Mills in 1944. Chairman & Managing Director: Gautam Hari Singhania

COMPETITOR; : 

COMPETITOR; National Textile Corporation Ltd. Grasim Industries Ltd.; Century Textiles and Industries Ltd.; Bombay Silk Mills Ltd.; Arvind Mills Ltd.; Birla Corporation Ltd.

RETAIL FORMAT; : 

RETAIL FORMAT; They fall in Specialty Store Format, as they deals particularly in apparels and related accessories. LOCATION; CENTRAL BUSINESS DISTRICT ; Prime locations, Ex. M.G . ROAD, DECCAN GYMKHANA, SECONDARY BUSINESS DISTRICT ; Area developed over a period of time. Ex. PIMPRI CHINCHWAD, KOTHRUD PLANNED SHOPPING CENTRES ; Malls. Central Mall,

INHOUSE BRANDS;: 

INHOUSE BRANDS;

PowerPoint Presentation: 

Incepted in 1999, Parx is a premium casual lifestyle brand, Target customer: 22-30 year old. Premium formal wear brand positioned to offer classic garments.

PowerPoint Presentation: 

Launched in 1993, Focus on: Product innovation and unique use of colors. Matching range of accessories like genuine leather hand bags, belts, shoes & scarves. TARGET CUSTOMER : F ashion and price conscious , young working professionals. Launched in 2007 to cater to the popular price segment.

PowerPoint Presentation: 

Launched in 1986 , Park Avenue evolved into an innovation brand offering leading new styles to the corporate world , stylish and innovative wardrobe solutions to well-dressed gentlemen Fashion-conscious working woman. Smart fit Shirts and Trouser Range. It won the 'Most Innovative Brand' at: L ycra Images Fashion Awards 2008.

FUTURE PLANS:: 

FUTURE PLANS: They are undergoing different joint ventures with foreign players for betterment and future growth. For example: Raymond Italian Company Grotto 50:50 JV Raymond JV with A J rose a U.S. based Manufacturing Company

PRODUCT:: 

PRODUCT: They are offering wide range of apparels; From : Formals, To party wears and Accessories - They are offering products to: Men, Women and Kids.

PRICE;: 

PRICE; They are basically focusing to Higher Middle class and Affluent class. According to their strategies they put they prices. They are also targeting on young professionals by providing affordable price i.e. Notting hill

PLACE; : 

PLACE; Distribution channel spread all over the country also in Middle East; over 350 shopping destinations across the country. Products are available at ; - Raymond Select - The Raymond Shop - Parx Showroom -‘Park Avenue’ - Central - 'Multi brand Outlets' all over India.

PROMOTION;: 

PROMOTION ; They promote their brands by direct advertisement on TeleChannels , as well as through different schemes. COME & C.flv COMFORT.wmv FEELINGS.flv PRIVILEGE SCHEME; Blue- invoice value of Rs.   5,000 and above Silver- invoice value of Rs. 10,000 and above Gold- invoice value of Rs. 20,000 and above REWARD FEATURE BLUE SILVER GOLD POINTS 1 point for every Rs. 50 spent 1 point for every Rs. 30 spent 1 point for every Rs. 25 spent UPGRADE 15,000 25,000

PHYSICAL EVIDENCE:: 

PHYSICAL EVIDENCE:

PEOPLE; : 

PEOPLE; Skilled people. Properly dressed in uniform. Assist the customers effectively. PROCESS; They use fabrics produced in-house. Designs Unique Color combinations

ThaNk yOu : 

T ha N k y O u