GCMMF ENVIRONMENTAL ANALYSIS

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GCMMFENVIRONMENTAL ANALYSIS : 

By Mr. ATUL VINAYAKRAO BHOLE Mr. GIBIN GEORGE Miss. DEEPTHI REDDY FOOD AND AGRI BUSINESS MANAGEMENT SCHOOL,HYDERABAD 2nd year GCMMFENVIRONMENTAL ANALYSIS

ENVIRONMENTAL ANALYSIS : 

ENVIRONMENTAL ANALYSIS PESTEL MODEL ENVIRONMENTAL MATRIX SCORE PORTERS DIAMOND PORTERS FIVE FORCES FRAMEWORK

PESTEL ANALYSIS : 

PESTEL ANALYSIS SOCIAL ENVIRONMENTAL LEGAL TECHNOLOGY POLITICAL ECONOMIC

POLITICAL : 

POLITICAL GOVT. POLICIES & ACTS Operation flood & establishment of diary cooperatives(1970) Delicencing of diary sector (1991) MMPO(1992) & its amendments (1999) SUBSIDIES Subsidies given to Indian farmers low when compared to farmers of developed nations (US, EU) TAXATION Central sales tax 4% Local sales tax Section 44 of NDDB – excemption from income tax act POLITICAL STABILITY Gujarat – relatively stable political environment favorable for cooperatives & industries POLITICISATION Too much politicization & political interference in diary cooperatives EXPORT & IMPORT DUTIES Govt declaring cut in import duties of milk & milk products (esp. butter ) INFRSTRUCTURE Setting up of institutes (IRMA) & universities cold chain facilities Transport –rail/ road Establishment of markets BUDGET ALLOCATION FDI POLICY 100% FDI allowed

Political : 

Political OPPORTUNITIES Lower subsidies Political base Institutes professional training support NDDB operation flood TREATS Taxation Political stability Politicization FDI policies in food sector No/low support of exports

ECONOMIC : 

ECONOMIC GLOBALISATION & LIBERALISATION Changed consumption pattern . Demand for global products Liberalisation allowed private players to enter . Competition increased GDP TRENDS India developing nation with high GDP growth rate 8-9% high growth rates imply increase in per capita income of people therefore more consumption of food products WTO & INTERNATIONAL TRADE SPS & TBT INTERNATIONAL PRICE FLUCTUATIONS (especially for edible oils, milk powder) LENDING RATES NDDB give loans at 0% interest rates and development grants at lower rates of interest.

ECONOMICAL : 

ECONOMICAL OPPORTUNITIES Affluence/increase in GDP Export Global standards MNC’s competitions Huge support from NABARD Technical inputs by subsidies Insurance TREATS Grant for NDDB Low interest rate WTO norms for exports MNC’s competition Instant price fluctuation

SOCIAL : 

SOCIAL LIFESTYLE FOOD HABITS (mostly veg) Fast food culture (demand for ice creams, cheese etc) IMPROVED PER CAPITA INCOME INCOME DISTRIBUTION – (still skewed to middle & upper classes) Price conscious (value for money) CULTURE Custom of morning tea Accustomed to milk & milk products EDUCATION Literacy level going up – product & safety awareness inc. DEMOGRAPHICS COMPOSITION Growing youth population Increased health conscious people Huge children population

SOCIAL : 

SOCIAL OPPORTUNITIES Fast food culture Increase in per capita income Skewed income levels Increase health consciousness Food habits Increase in youth population TREATS Grant for NDDB Low interest rate WTO norms for exports MNC’s competition Instant price fluctuation

TECHNOLOGICAL : 

TECHNOLOGICAL AUTOMATION PROCESS TECHNOLOGY HACCP & ISO TQM TRANSFER OF TECHNOLOGY NET ENABLED KIOSKS SERVICE SUPPORTS E COMMERCE GIS RATE OF OBSOLENCE LOW - MODERATE TECHNOLOGY DEVELOPMENT INSTITUTES National diary research institute INNOVATIONS IN COLD CHAIN TECHNOLOGY

TECHNICAL : 

TECHNICAL OPPORTUNITIES ISO Automation e-commeres Cold storage technology IT application Value addition TREATS Field Orientation

ENVIRONMENTAL : 

ENVIRONMENTAL ISO 14000 Specifies environment standards for industries WASTE DISPOSAL/ SEEWAGE TREATMENT RECYCLING SPREAD OF DISEASES/ VIRUSES Would affect the supply of milk EPA ACT Sets the guidelines for environment protection

ENVIRNMENTAL : 

ENVIRNMENTAL OPPORTUNITIES ISO 14000 TREATS Phytosanitary Methane gas Virus & microbes in milk

LEGAL : 

LEGAL COMPANIES ACT & CO OPERATIVE LAWS Amul is a cooperative so companies law not applicable Cooperative law – tax implications (central tax – 4% & local tax) Interference from registrar of cooperatives PFA LABELS (green – veg) TRADEMARK ISSUE AMUL should protect its trademark so as to preserve its purity of brand STANDARDS OF WEIGHTS & MEASURES ACT Weighing & packaging should be acc. to this act CONSUMER RIGHTS INDUSTRIAL DEVELOPMENT & REGULATION ACT

LEGAL : 

LEGAL OPPORTUNITIES PFA Act Labels Trademarks Packing IPR related Go-green TREATS Quarantine Child labour

ENVIRONMENTAL MATRIX SCORE : 

ENVIRONMENTAL MATRIX SCORE

Focus areas for amul in PESTEL : 

Focus areas for amul in PESTEL

PORTERS – FIVE FORCES : 

PORTERS – FIVE FORCES POTENTIAL NEW ENTRANT COMPETITIVE RIVALRY SUPPLIERS BUYERS SUBSTITUTES

COMPETITIVE RIVALRY - HIGH : 

COMPETITIVE RIVALRY - HIGH EXIT BARRIERS – HIGH Due to huge capital investment DEMAND FOR PRODUCT demand for milk & milk products are high therefore more competitors NATURE OF COMPETITION large no of competitors like Nestle, HUL, Cadbury local and MNC players INDUSTRY GROWTH RATES high growth in the sector attracting more competitors

THREAT OF NEW ENTRANT : 

THREAT OF NEW ENTRANT ECONOMIES OF SCALE it is high for amul but very difficult for new entrant to achieve that scale of operation CUSTOMER/ SUPPLIER LOYALTY High for Amul & difficult for new entrant EXPERIENCE More than 50 years CAPITAL REQUIREMENT OF ENTRY HIGH ACCESS TO SUPPLY/ DISTRIBUTION CHANNELS Well established for co-operative channel TECHNOLOGY REQUIREMENT HIGH Amul has Denmark based technology

THREAT OF SUBSTITUTES- HIGH : 

THREAT OF SUBSTITUTES- HIGH SUBSTITUTES Paneer - soybean Beverage – cold drink Sauce & fruit drinks SATISFACTION LEVEL OF SUBSTITUTES Costumer prefer both equally NO OF SUBSTITUTES Large no of products from local vendors

PORTERS DIAMOND : 

PORTERS DIAMOND FIRM STRATEGY, STRUCTURE & RIVALRY DEMAND CONDITIONS FACTOR CONDITIONS RELATED AND SUPPORTING INDUSTRIES

RELATED & SUPPORTING INDUSTRIES : 

RELATED & SUPPORTING INDUSTRIES NGOs & EXTENSION SERVICES CREDIT INSTITUTIONS LOGISTICS/ COLD CHAIN PROVIDERS CATTLE FEED INDUSTRY FOOD PROCESSING INDUSTRIES VETINARY HOSPITALS AGRICULTURE & DIARY DEPTS/ UNIVERSITIES IT PACKAGING INDUSTRIES

FACTOR & DEMAND CONDITION : 

FACTOR & DEMAND CONDITION FACTOR CONDITION Largest bovine population Agri residue as cattle feed Co – operative movement and distribution network in India Agri Universities and Veterinary DEMAND CONDITION High domestic demand Customer value conscious High population

FIRM STRATEGY, STRUCTURE & RIVALRY : 

FIRM STRATEGY, STRUCTURE & RIVALRY Amul structure – co operative model this model has been successful because in India cooperative movement was encouraged by govt. Rivalry – there is high domestic demand for milk & milk products in India. This has attracted many local & MNC players into this sector which has increased the competitive rivalry. This has increased competitiveness of amul products. Strategy – since India is developing nation and cooperatives have development of farmers as their main agenda, amul strategy has evolved as long-term, sustainable growth to its member farmers value proposition to a large customer base by providing milk and other dairy products a low price