Right Concept Marketing

Welcome to a New Era at RCM:

Welcome to a New Era at RCM

Slide 2:

“Providing Economical Independence”

Who we Were???:

Started as a Cloth manufacturer under the visionary leadership of Shri T.C.Chhabra. Later on started the MLM Business with a vision to give financial independence to the people. Who we Were???

Who we Are???:

Continuing with the concept of MLM Business. Started the retail business under the name of RCM Bazaar, and now RCM Mega Bazaar also. With over 450 RCM Bazaars, over 80 depots and almost 6000 PUC’s across India. Coming up with new Retail Chain “Wonder World”. Who we Are???

Who we want to be??? (Our new vision) :

To emerge out as pioneers in Retail Business along with the MLM Business. Transition from “Financial Independence” to “Transforming lives” of people across India. Present a fresh image of our organization to people and industry. To transform the way people think, feel and ultimately live. Who we want to be??? (Our new vision)

Slide 6:

The journey started with a SPARK of THOUGHT ….. we are busy writing a history Now!!!

Concept of Re-Branding:

“Positive Change is the need of Hour”. “Those who don’t change with time, do not grow in life”. At RCM we've always believed in the power of our approach to improve the quality of people’s lives. For us, growth means to evolve the life of People and Transform India. Transition from Who we were? , Who we are?, to Who we want to be? Concept of Re-Branding

Driving forces:

TRUST QUALITY Years of successful EXPERIENCE Connection and understanding with consumers Driving forces

Activities Under Re-branding :

Activities Under Re-branding Business Process re-engineering for better quality/ service and performance Corporate re-branding Product innovation and re-branding Existing retail re-branding Launch of a premium retail chain consisting of approximately 200 outlets across the country

Our Transition:

Our Transition

Extending hands of care and inspiration:

Extending hands of care and inspiration

Imbibing Spirituality and Calmness of Water inside our Soul Its our efforts to add values and ethics to our consumers life:

Imbibing Spirituality and Calmness of Water inside our Soul Its our efforts to add values and ethics to our consumers life

With a focus on Growth, Harmony and Transformation:

With a focus on Growth, Harmony and Transformation

“The Circle of Life”:

“The Circle of Life”

Our New LOGO:

Our New LOGO

The Circle of Life:

“The Circle of Life” represents growth and integrity. The new feel of RCM depicts the image of hand, water and a sapling. The hand represents care and inspiration, water indicates spirituality and calmness, sapling symbolizes growth, harmony and transformation. The Circle of Life

Transforming Lives……:

The ongoing saga of our organization since its Origin. Now, from “Financial Independence” to “Transformation of lives”. Transforming lives and finally Transforming India. Transforming Lives……

Future at a Glance…….:

Future at a Glance…….

And Many More………..:

And Many More………..

The thing which is consistent with us is the Positive…:

The thing which is consistent with us is the Positive… ….For the Evolution of our Life

What will enhance after rebranding???:

Logo of the Organization and brand identity. Uniforms and Badges. Style of Work. Passion for Work. Products. Style of Representation. Vision and Mission. Above all The “Thought Process”. What will enhance after rebranding???

What will not change ???:

Our Ethics, Morals, Values. Our Attitude towards our People. Our dedication towards “Transforming Lives”. And Above all “The People”. What will not change ???

The End Result:

Increase in per capita sales as the “Compulsion” will get converted into “Need” and “Demand” The End Result Better quality product and services to the consumers with higher brand value

“Your support will help us do more for you”:

“Your support will help us do more for you” Thank You