logging in or signing up stp strategies and decision making at help with assignment assignment_maker Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 108 Category: Entertainment License: All Rights Reserved Like it (0) Dislike it (0) Added: September 12, 2011 This Presentation is Public Favorites: 0 Presentation Description STP or Segmentation, Targeting and Positioning can be regarded as one of the best strategies for designing a product. Comments Posting comment... Premium member Presentation Transcript STP Strategies and Decision Making in Marketing: STP Strategies and Decision Making in Marketing www.HelpWithAssignment.comSTP Strategies: STP strategies are so called because they represent a sequence of actions. These are Segmenting, Targeting and Positioning. These strategies are very much important in marketing as they determine the product of the company, the target market in which the product is released the positioning the product in the market. STP Strategies www.HelpWithAssignment.comWhat is STP?: STP or Segmentation, Targeting and Positioning can be regarded as one of the best strategies for designing a product. What is STP? www.HelpWithAssignment.comSegmentation in STP: Segmentation is one of the most primary activities of a company. If a company wants to introduce a new product, then the company needs to survey number of industries to look for a promising, potential market where they can introduce a new product. Segmentation in STP www.HelpWithAssignment.comSegmentation in STP: Segmentation consists of dividing the market on the basis of the segments such as gender, age, preferences, culture, education, etc. People falling into these groups are taken into consideration and products are designed to meet their specifications. Segmentation in STP www.HelpWithAssignment.comSegmentation in STP: For example, a video game console making company today, will take into consideration the age of the game players. The general age of gamers today is teenage and early to mid twenties. Most of the video games are also developed taking into consideration their interests. Segmentation in STP www.HelpWithAssignment.comTargeting in STP: Targeting is the next step in the process of design and decision making. In this process a product is designed, keeping in mind one ore more segments that were identified during the market segmentation. Target marketing differs from mass marketing. Targeting in STP www.HelpWithAssignment.comTargeting in STP: Mass marketing, as the name suggests, is intended to reach the whole population at large. But, target marketing is intended to reach the specific audience. In the above example of video games, teenagers and young people are often targeted. Targeting in STP www.HelpWithAssignment.comTargeting in STP: Most of these games are played by boys and the best way to attract teenage and adult men is through action oriented games which are violent. So, in the gaming segment, the general targets are teenagers and young people. Children and preteens also come under a segment. Targeting in STP www.HelpWithAssignment.comTargeting in STP: The games designed for children are not so violent and these games are generally based on their favorite movie or cartoon characters like Batman, Spiderman, Ironman, Hulk, Superman, Naruto , etc. Targeting in STP www.HelpWithAssignment.comPositioning in STP: Positioning is the next step in the process of STP decision making. It can be described as the process in which the target market is targeted. This is done through proper advertising. Advertising, as we know is the process of communicating to the customer. Positioning in STP www.HelpWithAssignment.comPositioning in STP: The purpose of an advertisement is fulfilled only when it has effectively communicated to the target audience. The purpose of positioning is to place the product in such a position where the product and its perceived uses are known to the customers. Positioning in STP www.HelpWithAssignment.comPositioning in STP: These actions are sequential most of the time, but there exceptions for the sequences to take place in the correct order. Positioning in STP www.HelpWithAssignment.comAn Example: There are some exceptions, for example, when Mountain Dew was launched for the first time, it was promoted as carbonated sugar water. But, after a loosing battle with the giant in the industry, Coca-Cola, Mountain Dew took a new avatar by endorsing extreme sports. Only after taking up extreme sports as their mascot, they were able to succeed in the market. An Example www.HelpWithAssignment.comExample contd..: In the case of Mountain Dew, the target section was the young audience. This was only realized after loosing the battle and then again concentrating on the younger generation through extreme sports were they able to succeed. Example contd.. www.HelpWithAssignment.comwww.HelpWithAssignment.com: You can visit our website at http://www.helpwithassignment.com/marketing-assignment-help and http://www.helpwiththesis.com for more details. www.HelpWithAssignment.com www.HelpWithAssignment.com You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
stp strategies and decision making at help with assignment assignment_maker Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 108 Category: Entertainment License: All Rights Reserved Like it (0) Dislike it (0) Added: September 12, 2011 This Presentation is Public Favorites: 0 Presentation Description STP or Segmentation, Targeting and Positioning can be regarded as one of the best strategies for designing a product. Comments Posting comment... Premium member Presentation Transcript STP Strategies and Decision Making in Marketing: STP Strategies and Decision Making in Marketing www.HelpWithAssignment.comSTP Strategies: STP strategies are so called because they represent a sequence of actions. These are Segmenting, Targeting and Positioning. These strategies are very much important in marketing as they determine the product of the company, the target market in which the product is released the positioning the product in the market. STP Strategies www.HelpWithAssignment.comWhat is STP?: STP or Segmentation, Targeting and Positioning can be regarded as one of the best strategies for designing a product. What is STP? www.HelpWithAssignment.comSegmentation in STP: Segmentation is one of the most primary activities of a company. If a company wants to introduce a new product, then the company needs to survey number of industries to look for a promising, potential market where they can introduce a new product. Segmentation in STP www.HelpWithAssignment.comSegmentation in STP: Segmentation consists of dividing the market on the basis of the segments such as gender, age, preferences, culture, education, etc. People falling into these groups are taken into consideration and products are designed to meet their specifications. Segmentation in STP www.HelpWithAssignment.comSegmentation in STP: For example, a video game console making company today, will take into consideration the age of the game players. The general age of gamers today is teenage and early to mid twenties. Most of the video games are also developed taking into consideration their interests. Segmentation in STP www.HelpWithAssignment.comTargeting in STP: Targeting is the next step in the process of design and decision making. In this process a product is designed, keeping in mind one ore more segments that were identified during the market segmentation. Target marketing differs from mass marketing. Targeting in STP www.HelpWithAssignment.comTargeting in STP: Mass marketing, as the name suggests, is intended to reach the whole population at large. But, target marketing is intended to reach the specific audience. In the above example of video games, teenagers and young people are often targeted. Targeting in STP www.HelpWithAssignment.comTargeting in STP: Most of these games are played by boys and the best way to attract teenage and adult men is through action oriented games which are violent. So, in the gaming segment, the general targets are teenagers and young people. Children and preteens also come under a segment. Targeting in STP www.HelpWithAssignment.comTargeting in STP: The games designed for children are not so violent and these games are generally based on their favorite movie or cartoon characters like Batman, Spiderman, Ironman, Hulk, Superman, Naruto , etc. Targeting in STP www.HelpWithAssignment.comPositioning in STP: Positioning is the next step in the process of STP decision making. It can be described as the process in which the target market is targeted. This is done through proper advertising. Advertising, as we know is the process of communicating to the customer. Positioning in STP www.HelpWithAssignment.comPositioning in STP: The purpose of an advertisement is fulfilled only when it has effectively communicated to the target audience. The purpose of positioning is to place the product in such a position where the product and its perceived uses are known to the customers. Positioning in STP www.HelpWithAssignment.comPositioning in STP: These actions are sequential most of the time, but there exceptions for the sequences to take place in the correct order. Positioning in STP www.HelpWithAssignment.comAn Example: There are some exceptions, for example, when Mountain Dew was launched for the first time, it was promoted as carbonated sugar water. But, after a loosing battle with the giant in the industry, Coca-Cola, Mountain Dew took a new avatar by endorsing extreme sports. Only after taking up extreme sports as their mascot, they were able to succeed in the market. An Example www.HelpWithAssignment.comExample contd..: In the case of Mountain Dew, the target section was the young audience. This was only realized after loosing the battle and then again concentrating on the younger generation through extreme sports were they able to succeed. Example contd.. www.HelpWithAssignment.comwww.HelpWithAssignment.com: You can visit our website at http://www.helpwithassignment.com/marketing-assignment-help and http://www.helpwiththesis.com for more details. www.HelpWithAssignment.com www.HelpWithAssignment.com