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Presentation Transcript

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Business Plan For A Health Spa Presented By: Amit.G Ashish.W Neha.B Sneha.R 11/22/2010 1

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11/22/2010 2 AYURVEDIC HEALTH SPA

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RASAYANA Rejuvenating life 11/22/2010 3

Mission : 

Mission Rasayana “Rasayana aims to be a market leader in the Wellness industry through continuous innovation in its services”. 11/22/2010 4

OBJECTIVES : 

OBJECTIVES To maintain quality and consistency in all are services Become an established community destination by end of first year. Focus on preventive and rehabilitative healthcare To provide quality services at affordable prices. We aim to design a fashionable spa which will revolve around traditional ways of treating, Ayurvedic formulas, and ethnicity. To expand our span of operations at various destinations 11/22/2010 5

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Location: 11/22/2010 6 “RASAYANA” will reside amidst the scenic hill station of Mahabaleshwar

Company Ownership : 

Company Ownership Dr. Amit Ghatge Dr. Ashish Wadhave Ms. Neha Bhilare. Ms. Sneha Rongala Rasayana 11/22/2010 7

Products & Services : 

Products & Services 11/22/2010 8

Diseases profile : 

Diseases profile 11/22/2010 9

Phase 1 : 

Phase 1 Mud bath Aroma therapy Yoga & Meditation Spa cafe Thai massage Panchakarma 11/22/2010 10

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Acupresure massage Swedish massage Skin Care Vino therapy Phase 2 Sports massage 11/22/2010 11

Packages : 

Packages 11/22/2010 12

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11/22/2010 13

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11/22/2010 14

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11/22/2010 15

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11/22/2010 16

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11/22/2010 17

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RASAYANA LAY OUT (12000 sq ft ) 11/22/2010 18

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11/22/2010 19

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11/22/2010 20

Operational Activities : 

Operational Activities Raw material supply: Medicated oils Drugs Herbal extracts, mud paraffin, massage oils, oils & lotions, Ayurvedic medicines etc...., will be outsourced from suppliers located in cities like Pune , Mumbai and Kerala. 11/22/2010 21

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AYURVEDIC SPA EQUIPMENTS Wooden massage table. Droni with stand Dhara pot, Dhara stand, Dhara pathy Shirovasti cap Oil circulator Ayurvedic oil warmer Steamer Supporting equipment for treatment like Kindi , Uruli Steam bath box Massage chair EQUIPMENTS AND TECHNOLOGY 11/22/2010 22

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11/22/2010 23

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HYDROTHERAPY SPA EQUIPMENT Foot spa Hydrotherapy tubs Hydrotherapy massage table Vichy shower Wet tables and accessories. AROMA THERAPY EQUIPMENTS Aromatic candles Essential oils. OTHERS Mud therapy bath tub Hot towel warmers Portable massage table Thai massage mats Exercise equipments- tread mill, Cycle, Cross trainer , Body weight scales Head rest Carrying case, flannel cover sheet, massage table warming pad, leather and vinyl cleaner. Telephones, Fax machine, Wi-Fi facility , Computer systems Vehicle 11/22/2010 24

Labor Requirements : 

Labor Requirements Semi skilled labor Skilled labor 11/22/2010 25

Process Flow : 

Process Flow SCHEDULE FOR THE DAY 11/22/2010 26

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FLOW CHART FOR A DAY SPA CUSTOMER 11/22/2010 27

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11/22/2010 28

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FLOW CHART FOR A DESTINATION SPA CUSTOMER 11/22/2010 29

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11/22/2010 30

Demand Projection : 

Demand Projection Tie up hospitals: 50 x 10 patient = 500 patients. Tourists: 25 lakhs tourists comes to Mahabaleshwar every year, we will plan to tap at least 6000 tourists. Corporate tie-up : At least 500 employees Total 6000+500+500 = 7000 customer per year We will be operating for 350 days a year i.e. 7000/350 = 20 customers per day So our demand forecast for the year will be 7000 customers per year and 20 customers per month. 11/22/2010 31

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Capacity Utilization: Operating capacity - 20 customers per day Full capacity- 30 customers per day Scope for expansion- Up to 50 customers per day  Customer Inflow: Rasayana will observe the following flow of customers Peak seasons: Oct to June Lean seasons: July to Sep 11/22/2010 32

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Market Analysis 11/22/2010 33

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11/22/2010 34

Industry analysis : 

Industry analysis Niche market Huge potential for new entrants – 2300 spas Growth rate (according to FICCI): Wellness industry - CAGR rate 32-35% Spa market shows a growth rate of 7.9%   Ayurvedic industry is forecasted to grow at a CAGR of around 22% during 2009-2012. High demand – Changing lifestyle

Market Growth : 

Market Growth Phenomenal growth in recent years Generates around $400 million annually Increasing number of business travellers Mumbai, the land of Bollywood-upcoming market 11/22/2010 36

MARKET TREND : 

MARKET TREND Rise in the annual income Growing health awareness Changing lifestyle 11/22/2010 37

MARKET SEGMENT : 

MARKET SEGMENT Post operative patients Corporate employees Tourists 11/22/2010 38

MARKET STRATEGY : 

MARKET STRATEGY Our marketing strategy is the key to our success: Emphasize our name and unique services through advertising. Our location gives a pollution free and peaceful environment. Unique and quality service, provide friendly and caring atmosphere. Well trained staff. Adequate infrastructure and facilities. 11/22/2010 39

MARKET STRATEGY : 

MARKET STRATEGY Tie ups with hospitals in cities like Mumbai and Pune Alliances with Corporate companies by providing them packages. Poly clinic referrals Hotel referrals to tap the local market 11/22/2010 40

Strategy and Implementation : 

Strategy and Implementation Unique Location Raw Café Expertise services 11/22/2010 41

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RASAYAYA RAW CAFE 11/22/2010 42

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RASAYANA FACILITIES 11/22/2010 43

Promotion Strategy : 

Promotion Strategy Will be two-fold: Advertising Internet Alliances Hotel Referrals 11/22/2010 44

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11/22/2010 45

Management Summary : 

Management Summary 46 people would be working in Rasayana Employees biggest asset respect for each of our fellow employees respect for every customer individual responsibility skilled labour or professionals Professionals such as therapists from Kerala Different programs for the staff 11/22/2010 46

Personnel Plan : 

Personnel Plan 11/22/2010 47

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11/22/2010 48

Other programs : 

Other programs 11/22/2010 49

FINANCIALS : 

FINANCIALS The premier element in our financial plan is initiating, maintaining, and improving the factors that create, stabilize, and increase our cash flow: 11/22/2010 50

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Start up cost 11/22/2010 51

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Contd… 11/22/2010 52

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Cash flow Statement 11/22/2010 53

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11/22/2010 54

Closing cash balance : 

Closing cash balance 11/22/2010 55

Income Statement : 

Income Statement 11/22/2010 56

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11/22/2010 57

Annual Cash Flow : 

Annual Cash Flow 11/22/2010 58

Distributions of revenues for the given Period : 

Distributions of revenues for the given Period 11/22/2010 59

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11/22/2010 60

References : 

References www.pressrealesepoint.com/indianspa-industry www.traveljunkies.wordpress.com/indianspa-industry www.expresshospitality.com www.capitalaccessproject.startsmaart.com 11/22/2010 61

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11/22/2010 62