Slide 1: Business Plan For A
Health Spa Presented By:
Sneha.R 11/22/2010 1 Slide 2: 11/22/2010 2 AYURVEDIC HEALTH SPA Slide 3: RASAYANA Rejuvenating life 11/22/2010 3 Mission : Mission Rasayana “Rasayana aims to be a market leader in the Wellness industry through continuous innovation in its services”. 11/22/2010 4 OBJECTIVES : OBJECTIVES To maintain quality and consistency in all are services
Become an established community destination by end of first year.
Focus on preventive and rehabilitative healthcare
To provide quality services at affordable prices.
We aim to design a fashionable spa which will revolve around traditional ways of treating, Ayurvedic formulas, and ethnicity.
To expand our span of operations at various destinations 11/22/2010 5 : Location: 11/22/2010 6 “RASAYANA” will reside amidst the scenic hill station of Mahabaleshwar Company Ownership : Company Ownership Dr. Amit Ghatge
Dr. Ashish Wadhave
Ms. Neha Bhilare.
Ms. Sneha Rongala Rasayana 11/22/2010 7 Products & Services : Products & Services 11/22/2010 8 Diseases profile : Diseases profile 11/22/2010 9 Phase 1 : Phase 1 Mud bath Aroma therapy Yoga & Meditation Spa cafe Thai massage Panchakarma 11/22/2010 10 Slide 11: Acupresure massage Swedish massage Skin Care Vino therapy Phase 2 Sports massage 11/22/2010 11 Packages : Packages 11/22/2010 12 Slide 13: 11/22/2010 13 Slide 14: 11/22/2010 14 Slide 15: 11/22/2010 15 Slide 16: 11/22/2010 16 Slide 17: 11/22/2010 17 Slide 18: RASAYANA LAY OUT (12000 sq ft ) 11/22/2010 18 Slide 19: 11/22/2010 19 Slide 20: 11/22/2010 20 Operational Activities : Operational Activities Raw material supply:
Herbal extracts, mud paraffin, massage oils, oils & lotions, Ayurvedic medicines etc...., will be outsourced from suppliers located in cities like Pune , Mumbai and Kerala. 11/22/2010 21 Slide 22: AYURVEDIC SPA EQUIPMENTS
Wooden massage table.
Droni with stand
Dhara pot, Dhara stand, Dhara pathy
Ayurvedic oil warmer
Supporting equipment for treatment like Kindi , Uruli
Steam bath box
Massage chair EQUIPMENTS
TECHNOLOGY 11/22/2010 22 Slide 23: 11/22/2010 23 Slide 24: HYDROTHERAPY SPA EQUIPMENT
Hydrotherapy massage table
Wet tables and accessories.
AROMA THERAPY EQUIPMENTS
Mud therapy bath tub
Hot towel warmers
Portable massage table
Thai massage mats
Exercise equipments- tread mill, Cycle, Cross trainer , Body weight scales Head rest
Carrying case, flannel cover sheet, massage table warming pad, leather and vinyl cleaner.
Telephones, Fax machine, Wi-Fi facility ,
Vehicle 11/22/2010 24 Labor Requirements : Labor Requirements Semi skilled labor Skilled labor 11/22/2010 25 Process Flow : Process Flow SCHEDULE FOR THE DAY 11/22/2010 26 Slide 27: FLOW CHART FOR A DAY SPA CUSTOMER 11/22/2010 27 Slide 28: 11/22/2010 28 Slide 29: FLOW CHART FOR A DESTINATION SPA CUSTOMER 11/22/2010 29 Slide 30: 11/22/2010 30 Demand Projection : Demand Projection Tie up hospitals: 50 x 10 patient = 500 patients.
Tourists: 25 lakhs tourists comes to Mahabaleshwar every year, we will plan to tap at least 6000 tourists.
Corporate tie-up : At least 500 employees
Total 6000+500+500 = 7000 customer per year
We will be operating for 350 days a year i.e. 7000/350 = 20 customers per day
So our demand forecast for the year will be 7000 customers per year and 20 customers per month. 11/22/2010 31 Slide 32: Capacity Utilization:
Operating capacity - 20 customers per day
Full capacity- 30 customers per day
Scope for expansion- Up to 50 customers per day
Rasayana will observe the following flow of customers
Peak seasons: Oct to June
Lean seasons: July to Sep 11/22/2010 32 Slide 33: Market Analysis 11/22/2010 33 Slide 34: 11/22/2010 34 Industry analysis : Industry analysis Niche market
Huge potential for new entrants – 2300 spas
Growth rate (according to FICCI):
Wellness industry - CAGR rate 32-35%
Spa market shows a growth rate of 7.9%
Ayurvedic industry is forecasted to grow at a CAGR of around 22% during 2009-2012.
High demand – Changing lifestyle Market Growth : Market Growth Phenomenal growth in recent years
Generates around $400 million annually
Increasing number of business travellers
Mumbai, the land of Bollywood-upcoming market 11/22/2010 36 MARKET TREND : MARKET TREND Rise in the annual income
Growing health awareness
Changing lifestyle 11/22/2010 37 MARKET SEGMENT : MARKET SEGMENT Post operative patients
Tourists 11/22/2010 38 MARKET STRATEGY : MARKET STRATEGY Our marketing strategy is the key to our success:
Emphasize our name and unique services through advertising.
Our location gives a pollution free and peaceful environment.
Unique and quality service, provide friendly and caring atmosphere.
Well trained staff.
Adequate infrastructure and facilities. 11/22/2010 39 MARKET STRATEGY : MARKET STRATEGY Tie ups with hospitals in cities like Mumbai and Pune
Alliances with Corporate companies by providing them packages.
Poly clinic referrals
Hotel referrals to tap the local market 11/22/2010 40 Strategy and Implementation : Strategy and Implementation Unique Location
Expertise services 11/22/2010 41 Slide 42: RASAYAYA RAW CAFE 11/22/2010 42 Slide 43: RASAYANA FACILITIES 11/22/2010 43 Promotion Strategy : Promotion Strategy Will be two-fold:
Hotel Referrals 11/22/2010 44 Slide 45: 11/22/2010 45 Management Summary : Management Summary 46 people would be working in Rasayana
Employees biggest asset
respect for each of our fellow employees
respect for every customer
skilled labour or professionals
Professionals such as therapists from Kerala
Different programs for the staff 11/22/2010 46 Personnel Plan : Personnel Plan 11/22/2010 47 Slide 48: 11/22/2010 48 Other programs : Other programs 11/22/2010 49 FINANCIALS : FINANCIALS The premier element in our financial plan is initiating, maintaining, and improving the factors that create, stabilize, and increase our cash flow: 11/22/2010 50 Slide 51: Start up cost 11/22/2010 51 Slide 52: Contd… 11/22/2010 52 Slide 53: Cash flow Statement 11/22/2010 53 Slide 54: 11/22/2010 54 Closing cash balance : Closing cash balance 11/22/2010 55 Income Statement : Income Statement 11/22/2010 56 Slide 57: 11/22/2010 57 Annual Cash Flow : Annual Cash Flow 11/22/2010 58 Distributions of revenues for the given Period : Distributions of revenues for the given Period 11/22/2010 59 Slide 60: 11/22/2010 60 References : References www.pressrealesepoint.com/indianspa-industry
www.capitalaccessproject.startsmaart.com 11/22/2010 61 Slide 62: 11/22/2010 62