Sex Appeal

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How Common is Women Sex Appeal?: 

How Common is Women Sex Appeal?

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Women are used as sex appeal in movies, advertisements, video games, television shows and publications. Women are only made strong in the media when they fit the image of sex appeal . This image is usually a woman showing off her assets based on what she is wearing, or not wearing. Hollywood has trained society that in order to feel good about yourself, you have to dress provocatively and sexy. If you aren’t sexy, you are not strong, according to Hollywood.

Advertisers and Women: 

Advertisers and Women

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Advertisers take photos of women and use Photoshop to edit them and undo their imperfections. Wrinkles and blemishes are covered up using Photoshop, as well as any imperfections a woman’s skin may have. Advertisements do not show women exactly how they are in real life. After hours of make-up, pampering and putting on the right outfit to accentuate their features, they hand their product to a woman to model with. This modeling process sometimes entails women to do things they would not normally do with a product to make it look attractive.

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An example of the previous slide, is the photo to the right. M en’s cologne is advertised on a woman’s vagina. The use of a woman’s vagina to sell a man’s product is wrong and puts pressure on both genders in a negative way. This advertisements tells women that it is okay to be provocative because men will buy good smelling cologne for you if you do. This advertisement tells men that if you buy their cologne, women will get naked and want you.

Women in Movies: 

Women in Movies

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Different movies portray women in different manners. For the most part, women are used in films as objects. Women are only strong and independent in films if their sex appeal is shown. For example, in most all of the National Lampoon movies, women are objects that go along with beer and parties for men, they are not strong characters with thoughts, but boobs and butts. An example of women being portrayed strong and powerful while displaying sex appeal in movies is in Underworld, one of the movies I watched for class. Kate Beckinsale wears a skin tight outfit and kills Likens. Her outfit accentuates her breast and buttocks as she fights for what is right. Her character is strong, badass, as she kills the bad guy and looks good doing it.

How The Media Makes a Woman Feel: 

How The Media Makes a Woman Feel

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Because of the unrealistic imagery of beauty in the media, women feel obligated to reach that image no matter what it takes. For example, many women have eating disorders in order to look like the super models in magazines like Vogue and Cosmopolitan . The advertisements in these magazines are even worse and portray women in a provocative fashion in order to sell a product. The use of women to sell a product is vulgar and affects society’s outlook on women.

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In the Huffington Post article, The Skinny, by Scarlett Johansson, Johansson pointed out an effect that we covered in class- media affects consumers. In the article, she sourced the National Eating Disorders Association (NEDA) that 10 million females and 1 million males in America are battling bulimia or anorexia. The media sells imagery of women who are so small it looks like they don’t eat more than half a meal each day. This sends subliminal messages to consumers. The messages screams skinny is beautiful. Men and women absorb the message, as what they see in the media is a representation of beauty. This causes women to try and look like the artificial characters they see in the media and low self-confidence, bulimia and anorexia are introduced.

All Women Are Beautiful: 

All Women Are Beautiful Women do not have to be a size 0, breast size C, long eye-lashed, plumped lip, flawless creature to be a strong impactfull member of society. The media manipulates the consumers perspective through violence, theme and gender roles. If people do not become aware of these hidden messages in the media, then they will continue to be subjected to this unrealistic approach of reality. It is important to be able to distinguish the beauty portrayed in the media and the beauty that is in our everyday lives. Every woman is beautiful in their own individual way, without the use of Photoshop. Whether or not the media appreciates this beauty, society as a whole needs to recognize its imperfections and its true individual beauties.