Next Education Service Marketing Mix

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Category: Education
     
 

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Slide 1: 

Next Education Service Marketing Mix Prepared By Ashish Gupta

Product: 

Product Next Education’s product portfolio primarily comprises 6 products named as TeachNext 2. LearnNext 3. Next ERP 4. English Lab 5. Maths Lab 6. Science Lab

Price: 

Price Variety of Structured price band Categorized on the basis of the various combination of services. Every Product is sold on agreement basis, which can be from 1 years to 5 years. Products sold to school are on installments basis with an initial amount which school has to pay as soon as it purchases.

Place: 

Place Next Education has its presence in every state of India countries. The sales force of the organization is widely dispersed and efficiently utilized in giving demonstrations to clients, and selling the products pan India. For better after sales service organization also have a strong network of training and technical team.

Promotion: 

Promotion Promotions have become a critical factor in the service marketing mix. Services are easy to be duplicated and hence it is generally the brand which sets a service apart from its counterpart. Next education promotes its product through TV Advertisement, Education Fairs, word of mouth etc.

People: 

People Next Education is one of the best places to work. With over team of 1300 dedicated people working for it, it’s the fastest growing company in India Majority of employee work towards content development, sales and after sales service.

Process: 

Process Process starts from Sales people approaching schools. After sales, Teacher’s Training and technical assistance is provided to schools as per the Agreement between Schools and the Company.

Physical Evidence: 

Physical Evidence With this Organization, Physical Evidence refers to the tangible Elements ( eg . Projector, TN Box, Remote, Board etc.) as well as the content provided.