PowerPoint Presentation: What is Gorilla Marketing? For Sale Guerrilla PowerPoint Presentation: Session Objective To give you an overview of Guerrilla Marketing To ask you to examine your marketing behaviours To get you to think outside the box To challenge you to see if there is a better way of marketing your business To entertain you for the next hour or so! PowerPoint Presentation: What is Guerrilla Marketing? Guerrilla marketing is a body of unconventional ethical ways of pursuing conventional goals Guerrilla marketing is a proven method of achieving profits with minimum outlay Guerrilla marketing can be as different from conventional marketing as guerrilla warfare is from conventional warfare Guerrilla marketing is about matching the wits of your competitors, rather than their budgets. PowerPoint Presentation: Why is there a need for Guerrilla Marketing? Small business failures are reaching record numbers and one of the main reasons for the failures is a failure to understand marketing Guerrilla marketing has been proven in action to work for small businesses around the world. It works because it's simple to understand, easy to implement and outrageously inexpensive. PowerPoint Presentation: Why is there a need for Guerrilla Marketing? It Provides: certainty in an uncertain world, economy in a high-priced world, simplicity in a complicated world, and marketing awareness in a clueless world. PowerPoint Presentation: What is a Guerrilla Entrepreneur? Guerrilla entrepreneurs know that the journey is the goal. They also realise that they are in control of the enterprise, not the other way around, and that if they are dissatisfied with the journey, that they are missing the point of the journey itself. PowerPoint Presentation: The guerrilla entrepreneur always operates according to a plan, They know who they are, where they are going, and how they will get there. they are prepared, know that anything can and will happen, and can deal with the barriers to success because their plan has foreseen them and shown exactly how to surmount them. What is a Guerrilla Entrepreneur? PowerPoint Presentation: The guerrilla entrepreneur is flexible. He or she is guided by a strategy but knows the difference between a guide and a master. When it is necessary for change, the guerrilla changes, accepting change as part of the status quo, not ignoring or battling it. He or she adapts to new situations, realises that service is whatever their customers want it to be, and knows that inflexible things become brittle and break. What is a Guerrilla Entrepreneur? Plan Re Evaluator PowerPoint Presentation: The guerrilla entrepreneur is constantly learning. Guerrillas have an enormous appetite for new information. They Read Watch TV, Videos anything Listen to most anything They Get Involved They Complete Qualifications What is a Guerrilla Entrepreneur? PowerPoint Presentation: Guerrilla Marketing Yourself? Whether you know it or not, you're marketing yourself every day, because everyday you need to: Make a sale, Interest a prospect, Make new associations or to network, In short you are always sending messages about yourself But how are you sending these messages? PowerPoint Presentation: Guerrilla Marketing Yourself? Clothing Hair Weight Height Jewellery Facial hair Makeup Business card Laugh Smell Teeth Smile What you carry Eye contact Gait Posture Tone of voice Handwriting Car Office Home Nervous habits Handshake Stationery Availability Writing ability Phone use Glasses Title Neatness Spelling Hat Thoughtfulness Enthusiasm Energy level Comfort online Do Your Clients Like What They See? PowerPoint Presentation: 3 Questions About Marketing Yourself 1. Who are you now? If friends described you, what would they say? Be honest rather than complimentary. 2. What do you want out of life? Be specific. 3. How will you know when you've achieved it? PowerPoint Presentation: How do you market yourself right now? You market yourself with: Your letters Your emails Your website Your notes Your faxes and Your brochures and other printed material. You also market yourself with your attitude and your ethics How’re your ethics and attitude! PowerPoint Presentation: Attitudes & Ethics? How is; Your attitude to your colleagues Your attitude to your customers Your attitude to your industry Your attitude to your competitors, and How are your Business ethics. PowerPoint Presentation: 4 Hardest Things to do Are! Getting to know yourself Working out exactly what you want Getting round to writing it all down Actually doing something about it. PowerPoint Presentation: 10 Reality Checks! 1. The state of the economy must always be considered, for it dictates which marketing tactics will work best. In a difficult economy, guerrillas adjust their marketing by speaking more to customers than prospects and by working like demons to gain referral and follow-up business. 2. The competitive scene is part of reality because competitors have more information than ever before, and they use it to add fuel to their marketing. You just can’t ignore competitors who are out to win the hearts and minds of your customers. PowerPoint Presentation: 3. The latest technology is reality because it enables guerrillas to produce more marketing tools, to expose their message to more people, and to reduce their marketing costs as they become increasingly involved with desktop publishing, the Internet, speedy communications and affordable new media. 4. The news of the day has a major impact on reality. Your prospects keep up with the news and they react accordingly. Unless you do the same, expect the worst. 10 Reality Checks! PowerPoint Presentation: 5. Reality also includes your marketing budget because you must live within it and make it stretch to its fullest extent. Now, more than ever, that budget enables guerrillas to market actively but not expensively. 6. Reality is the inevitable clutter of other marketing, the blizzard of direct mail each day, the increasing sophistication of marketing techniques that your clients and prospects receive. 10 Reality Checks! PowerPoint Presentation: 7. Reality is knowing that your prospects have things on their mind other than your marketing and as to why they should buy what you’re selling. Guerrillas adapt their marketing to that reality by facing it squarely. 8. Reality is knowing the difference between a motivating marketing message and a clever marketing message. Many marketers haven’t a clue as to the difference and often mistake the two. 10 Reality Checks! Do You Know the Difference? PowerPoint Presentation: 9. Alas, reality is also a ho-hum attitude on the public’s mind when it comes to marketing. They have many things to consider each day and you can be pretty certain that marketing is not one of them. 10. Finally, reality is knowing the value of commitment to your plan. Reality is seeing clearly that marketing is not an event, but a process. It’s a process that takes time. If you’re not willing to invest that time, along with your money and your energy, you’re living in an unreal world. Guerrillas strive to live in the same world as their prospects and customers. 10 Reality Checks! PowerPoint Presentation: A Guerrilla Entrepreneur? Knows that the journey is the goal Achieves balance from the very start Is not in a hurry Uses stress as a benchmark Looks forward to work Lives in the present Understands the precious nature of time Operates according to a plan Has an upbeat attitude . PowerPoint Presentation: Attitudinal Transformation Attitudinal Transformation takes time effort and determination, but can be done Identify the negative attitudes that you have, then work on them one at a time replacing them with positive attitudes And be patient. PowerPoint Presentation: A Guerrilla Entrepreneur? Is guided by a strategy Aims for results more than growth Is dependent upon many people Is constantly learning Is passionate about work Is focused on the goal Has no weaknesses Is fusion-oriented Is disciplined about the tasks at hand. PowerPoint Presentation: Guerrilla Marketing Design is PURPOSEFUL Guerrillas design for RECOGNITION Guerrilla’s design for READABILITY Guerrilla’s design for SIMPLICITY Guerrillas design for SELECTIVE EMPHASIS. Guerrilla Design PowerPoint Presentation: Guerrillas design to be VISUAL Guerrillas design for EFFICIENCY Guerrillas recognise design's LIMITATION Guerrillas design freely by DELEGATION Guerrilla designers are CRAFTSMEN. Guerrilla Design PowerPoint Presentation: Call to Action Adds Act now and save 20% on next month's price! Register Today and Get Started Immediately Click to Hear What My Clients Have to Say Attend Tonight's Course and Learn how to Enhance Customer Loyalty. PowerPoint Presentation: Guerrilla Tips Commit totally to your business Share your profits to help develop the business Motivate your partners Treat every sales person who visits you as special Communicate all that you know Appreciate what your associates do. PowerPoint Presentation: Celebrate your success Listen to everyone in your company Exceed your customer's expectations Control your expenses better than competitors Swim upstream and avoid conventional wisdom Don’t sound canned. Guerrilla Tips PowerPoint Presentation: Be an Expert Educate your clients (send them articles or newsletters or train them) Visit people who have stopped using your services, don’t phone! Publicise your name and logo Leave a list of all the reasons someone should use you when you visit a client. Guerrilla Tips PowerPoint Presentation: Mirror your client Sell your benefits, not your tools or equipment Create urgency Ask for the sale (what do I have to do to get the order now?) Sell to specific people (not a standard pitch) Send a note of thanks to the people you called on Sell by appointment, cold call in between. Guerrilla Tips PowerPoint Presentation: Are You A Sales Pro? The sales pro shows consistency The sales pro shows persistence The sales pro is thorough The sales pro does little things well The sales pro is detail conscious The sales pro keeps accurate sales call records. Guerrilla Marketers are Sales Pro’s PowerPoint Presentation: The sales pro follows-up by phone, by mail and in person The sales pro sets aside 2-3 hours a week to telephone for appointments and thank last weeks calls The sales pro keeps their promises How about it - are you a sales pro? Are You A Sales Pro? Guerrilla Marketers are Sales Pro’s PowerPoint Presentation: Guerrilla Marketing is Ethical Guerrilla Marketing is Fun Guerrilla Marketers think outside the box Guerrilla Marketing is Cheaper Guerrilla Marketing Works Can You Be A Guerrilla Marketer? PowerPoint Presentation: Have You Any Questions Thank You!