indian railways

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This presentation basically created upon the 7 P's of service marketing.

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INDIAN RAILWAYS : 

Presented By Yamuna Sagar III-SEM Contact Us 011-24107464, 011-26886540 E-mail ID : customercare@indianrailways.gov.in Website : Indianrailways.gov.in Indian Railways Catering and Tourism Corporation INDIAN RAILWAYS

Contents: 

Contents Indian Railways Catering and Tourism Corporation

INDIAN RAILWAYS : 

INDIAN RAILWAYS Introduction Year 1851 (Bombay-Thane) IR Founded 16 April 1857 Headquarters New Delhi Industry Rail Transport Revenue 98,000 Cr. (2010-11) Net Income 9,595 Cr. (2009-10) Total Distance 1,14,500 KM Stations 7500 Employees 13,61,519 Wagons 2,40,000 Coaches 60,000 Locomotives 9000 Websites Indianrailways.gov.in Indian Railways Catering and Tourism Corporation

INDIAN RAILWAYS ATTACHED WITH International link : 

INDIAN RAILWAYS ATTACHED WITH International link Indian Railways Catering and Tourism Corporation

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Indian Railways Catering and Tourism Corporation

INDIAN RAILWAYS ZONES (OLD): 

INDIAN RAILWAYS ZONES (OLD) Indian Railways Catering and Tourism Corporation

INDIAN RAILWAYS ZONES: 

INDIAN RAILWAYS ZONES S. No Name Date Established Headquarters 1 . Central 1951, November 5 Mumbai 2 . East Central 2002, October 1 Hajipur 3 . East Coast 2003, April 1 Bhubaneswar 4 . Eastern 1952, April Kolkata 5 . North Central 2003, April 1 Allahabad 6 . North Eastern 1952 Gorakhpur 7 . North Western 2002, October 1 Jaipur 8. Northeast Frontier 1958,15th Jan Guwahati 9 . Northern 1952, April 14 Delhi 10 . South Central 1966, October 2 Secunderabad 11 . South East Central 2003, April 1 Bilaspur 12 . South Eastern 1955 Kolkata 13 . South Western 2003, April 1 Hubli 14 . Southern 1951, April 14 Chennai 15 . West Central 2003, April 1 Jabalpur 16 . Western 1951, November 5 Mumbai Indian Railways Catering and Tourism Corporation

INDIAN RAILWAYS: 

INDIAN RAILWAYS Indian Railways Catering and Tourism Corporation Vision “To become a leading provider of high quality travel, tourism and hospitality related services in the country” Mission Protect and safeguard Railway passengers, passengers area and Railway property. Ensure the safety, security and boost the confidence of the traveling public in the Indian Railways. Objectives To become a user-friendly organization by means of constant innovation, HR development and technology driven. Consolidate and upgrade the services of catering in the developed sector. To Increase the productivity of manpower, optimize resources through innovative marketing policies.

1. Product (Bundle of Tangible & Intangible Benefits): 

1. Product (Bundle of Tangible & Intangible Benefits) Standard Berth AC Fans Postal Parcel TV Cottons Chair ATM E-Ticketing Online Waiting Rooms Satiation Staff RPF Guard Trains TC Tracks TTE Platforms Catering Enquiry Transportation Travel & Tourism CORE Product Supporting Product Facilitating Product Indian Railways Catering and Tourism Corporation

2. Price (Importance & Value of the Product & Services): 

2. Price (Importance & Value of the Product & Services) Indian Railways Catering and Tourism Corporation

3. Promotion (It is the communication link between sellers and buyers): 

3. Promotion ( It is the communication link between sellers and buyers ) Indian Railways Catering and Tourism Corporation

4. Place (Location where availability of Product & Service): 

4. Place (Location where availability of Product & Service) Indian Railways Catering and Tourism Corporation

5. People (Service Employees /Provider & Customers): 

5. People (Service Employees /Provider & Customers) Indian Railways Catering and Tourism Corporation

6. Physical Evidence (Customer interactive and attractive physical environment): 

6. Physical Evidence (Customer interactive and attractive physical environment) Indian Railways Catering and Tourism Corporation

7. Process (Procedure/way in which a service is delivered to the customer): 

7. Process (Procedure/ way in which a service is delivered to the customer) Indian Railways Catering and Tourism Corporation

WEBSITES: 

WEBSITES https://www.indianrailways.gov.in/indianrailway/common/PortalIndexPage.seam http://en.wikipedia.org/wiki/Indian_Railways http://www.iloveindia.com/indian-railways/history.html http://railtourismindia.com/cgi-bin/dev1.dll/irctc/services/vatServicesNTerms.do#COMANB3 http://ekikrat.in/IRCTC-Indian-Railways http://www.cr.indianrailways.gov.in/view_section.jsp?lang=0&id=0,6,287,396,820 www. irctc .com/Press%20Release Indian Railways Catering and Tourism Corporation

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? Indian Railways Catering and Tourism Corporation

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THANK YOU Presented By Yamuna Sagar III-SEM Indian Railways Catering and Tourism Corporation