value chain General Electric2


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History of General Electric:

History of General Electric Umair Bukhari MC-11 293

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General E lectric In 1876 Thomas Edison opened a lab in Menlo Park, new jersey. Thomas invented light bulb. H I S T O R Y

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Other inventions are : pin foil phonograph, electricity, film and audio devices and much more .

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In 1890 Thomas brought together several of his business interests under one corporation to form Edison general electric company. In 1892 Thomson Houston electric company under the leadership of Charles Coffin was merged with the Edison’s company with the help of JP Moegan , a finance company, into the name of General Electric Company. JP Morgan

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FOUNDERS Charles Coffin, Edwin Houston, Eli hu Thomson, T homas Edison. FOUNDED Schenectady, New York (USA) in 1892.

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Area served World wide in more than 100 countries. Employees More than 300,000 Appliances , aviation, consumer electronics, electrical distribution, Entertainment , finance, gas, healthcare, lighting, locomotives, oil, software, water, weapons, wind turbines, electric motors, energy, Products

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Total A ssets USS 751.216 billio n Total Equity USS 124.198 billion

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Total Revenues Operating Income Net Income USS 150.211 billion USS 15.166 billion USS 12.163 billion

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In 1911 (NELA) National Electric Lamp Association was merged with GE. GE established its own lighting division headquarter at noel park east Cleveland, Ohio. In 1935 GE was one of the 30 companies traded with the London stock exchange. Trough 1960’s GE was one of the eight major companies

Value Chain Management:

Value Chain Management Usman Nawaz Mc-11 294

History of Value Chain:

History of Value Chain The value chain is a concept from business management that was first described and popularized by Michael Porter in 1985.

Value Chain:

Value Chain In recent year term such as value chain and demand chain have been used instead of or interchangeably with supply chain. A value chain include every step from raw material to the eventual end user. A common threat among these perceptions of supply value and demand chain is that of value.

Value Chain:

Value Chain Value to the customer is good quality a fair price and fast and accurate delivery. The ultimate goal of value chain is the delivery of maximum values to the end user. Value Analysis A systematic effort to reduce the cost or improve the performance of service or product either purchased or produced.

Contents Of Value Chain:

Contents O f Value Chain Firm level Requirement of value chain Industry level Supply chain operations reference

Importance of Value Chain:

Importance of Value Chain Bilal Naeem Mc11 268


I MPOR T ANCE Multi level Distribution System Integrate Suppliers and Manufacturers Strategic Weapon Role of Value Chain in Information

Multi level Distribution System:

Multi level Distribution System Economies of Scale Mixing of Product Reduces Risk pooling

Integrate Suppliers and Manufacturers :

Integrate Suppliers and Manufacturers Production and Distribution of Merchandise Minimize System Wide Cost Satisfying Service Level Requirement

Strategic Weapon:

Strategic Weapon Cost and Response Time Value Chain reduces Cost General Electronic Technologies

Role of Value Chain in Information:

Role of Value Chain in Information Transfer of goods and Information Eliminate Inefficiency Vender Manage Inventory

Importance of Value Chain Management:

Importance of Value Chain Management Bilal Hyder MC-11 280

Importance of Value Chain:

Importance of Value Chain Focus on core competencies Increase number of steps in supply chain To optimize integrated efficiency of these steps Including response time Cost resource

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Successfully used in large scale organization To show how work slection Work planning Work scheduling Work execution Help drive lean approaches to maintenance

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Find unique combination Customers are offered solutions Truly meet their unique needs incredibility fast Compititors can’t match your price

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Create value chain startegy It meets and exceeds customer needs and desires Allows for fully seamless integration among all members of chain

General Electric Value chain:

General Electric Value chain Muhammad Asadullah MC-11 296

Value Chain Management:

Value Chain Management It means primary activities of company Following are some activities Inbound logistics Operations Outbound logistics Marketing and sales Service


Logistics In partnership with customer and suppliers General Electric develop reputation for excellent performance General Electric's Client Business Services Inc (CBSI) Here Miss “ Marilyn Necak “ control GE’s freight system. Audit and Pay the freight bills Bills Inbound shipments Outbound shipments

The success of Logistic Management results in: :

The success of Logistic Management results in: Greater operational efficiency for the fleet Significant reduction in life cycle costs for the system

Products and Services:

Products and Services Appliances Aviation Consumer Electronics Electrical Distribution Healthcare Lighting Oil & Gas Rail Energy Software & Services Finance-Business Finance-Consumer Water


MA R K E T I NG Not enough Marketing system 2500 marketers But Strategic decisions, Branding Overall market direction. Transformation of Marketing Process HBR Transformation Framework for businesses Three core Components Principles People Process


SALES Affective sales through Automation or Customer Relationship Management (CRM) Chris Moreland( global commercial excellence leader ) Lose sight of the Customer Processes and Goals What customer want to buy What customer want from our salespeople Keith Shipp (senior vice president) Salespeople strong business acumen commitment to the customer

After sale Services:

After sale Services Refurbished sales Repairs Spares Services Enhanced Services


Operations Northern Asia Southeast Asia Australia & New Zeeland Europe Middle East Africa North America Latin America


O PERAT I ONS Our consolidated Financial statements combine the industrial manufacturing, services and media businesses of General Electric Company (GE) with the financial services businesses of General Electric Capital Services, Inc. (GECS or Financial services) We discus our Operations in Five parts Overview of Our Earnings Global Risk Management Segment Operations Geographic Operations Environmental Matters

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