IMC-BB Brand Evaluation

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ABOUT BLACKBERRY Research In Motion (RIM), a global leader in wireless innovation, revolutionized the mobile industry with the introduction of the BlackBerry® solution in 1999. BlackBerry products and services are used by millions of customers around the world to stay connected to the people and content that matter most throughout their day. RIM - Research In Motion (the makers of BlackBerry) is a leading designer, manufacturer and marketer of innovative wireless solutions for the worldwide mobile communications market. BlackBerry smartphones: Launched in 1999 Global Headquarters: Waterloo, Ontario, Canada

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About BlackBerry Enterprise Server BlackBerry handhelds are integrated into an organization's e-mail system through a software package called BlackBerry Enterprise Server (BES ). BES acts as an e-mail relay for corporate accounts so that users always have access to their e-mail. The software monitors the user's local Inbox, and when a new message comes in, it picks up the message and passes it to RIM's Network Operations Centre (NOC). The messages are then relayed to the user's wireless provider, which in turn delivers them to the user's BlackBerry device.

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About BlackBerry Internet Service The primary alternative to using BlackBerry Enterprise Server is to use the BlackBerry Internet Service . BlackBerry Internet Service was developed primarily for the average consumer rather than for the business consumer. BlackBerry Internet Service allows POP3 and IMAP email integration for an individual personal user. BlackBerry Internet Service allows up to 10 email accounts to be accessed, including many popular email accounts such as Gmail, Hotmail, Yahoo and AOL. BlackBerry Internet Service also allows for the function of various applications developed by RIM for BlackBerry, such as the Instant Messaging clients, Google Talk, ICQ, Windows Live Messenger and Yahoo Messenger. Social Networks Facebook, MySpace and Twitter's notification system is accessed through BIS, allowing for push notifications for them .

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BLACKBERRY CURVE 8530 PRODUCT EVALUATION

BLACKBERRY CURVE 8530: 

BLACKBERRY CURVE 8530 Price Priced at Rs 12450 /- Specifications 2.0MP Digital Camera , 256MB Flash Memory , Wi-Fi enabled, BlackBerry ® Maps ,Built-in GPS capabilities , 3G network access , Bluetooth® enabled , Wireless Email etc. Display High-resolution display , Trans missive TFT LCD , 320x240 pixel screen, Displays over 65,000 colours.

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Warranty 18 months warranty, Hi-Tech Computerized service center, Instant Repair

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Quick Specs Operating System: BlackBerry 5.0 Keyboard Type: QWERTY Communications: Bluetooth, CDMA, EVDO, Wi-Fi Media Type: micro SD, microSDHC Camera Resolution: 2 megapixels GPS: Yes Dimensions: 4.3 inches by 2.4 inches by 0.5 inches Weight: 3.9 ounces Battery Type: 1150 mAh Battery: 1150 mAh Release Date: 12/18/2009

Style: 

The new BlackBerry Curve 8530 is a User Friendly phone. In comparison to the old chrome and metal ensemble Blackberry Phones , the casing of this phone i s rubberized on the sides and the keys are sticking out from the keyboard. With this, most people would have an easier time in typing with the keys, instead of the polished and hard to press metal chrome . Style

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The BlackBerry Curve 8530 generally fits into the BlackBerry line up as a refresher to the now ubiquitous Curve 8530, and is meant to sit between entry-level models like the Pearl and Pearl Flip, and higher end models like the world-dominating Tour and Bold .

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BUILD & DESIGN Overall the Curve 8530 has a fashion-forward design aimed at a younger consumer audience. Instead of a chrome bezel and pronounced convenience keys that you find on other Blackberry Phones, you'll find a rubber strip around the side with convenience keys that seem to bulge out of its sides. On the top of the device you find a set of media-control keys. The front of the phone shows off what is perhaps its best feature the track pad in place of the traditional trackball. Whether you're a seasoned BB veteran or a newcomer, you'll appreciate the intuitive, easy to use reliable performance of the track pad.

Performance: 

The aspect where the 8530 really hits it out of the park is with its operating system. The Curve 8530 features BlackBerry OS 5.0, currently the only device on the Sprint lineup to do so. The 5.0 operating system isn't revolutionary, but offers nice many little improvements, such as wirelessly syncing of contacts with certain email providers, the ability to flag messages for follow up, better application permission management, and vastly improved ability to manage ringing profile settings. The processor on the Curve 8530 is less powerful than some of its contemporaries, including the Tour, and sometimes it would hang. For most of what you do most of the time, however, you won't notice this lack of power. Power users, on the other hand, should consider a more powerful device. Wireless Data This BlackBerry boasts a 3G Sprint antenna, GPS, Bluetooth, and best of all Wi-Fi. The latter of these is not available on the Tour -- another point in favor for the Curve Performance

IMAGE: 

Recognized as a Business Phone. With t he launch of Curve 8530 the company has changed its i mage to more of a Multimedia Handset Provider. IMAGE

BlackBerry Curve 8530 in top 5 : 

BlackBerry Curve 8530 in top 5 Brand had great equity in the premium segment. With the new launches it had a relevant offering for a much bigger market . It is a product which is meant for mass market The brand not only speak I am better but also says “”why do you really need me?

Competitors : 

Competitors The Prime Competitors are HTC Wildfire S – Rs.12890/- , Nokia C6 – Rs 13000 /- , Samsung Galaxy 3 – Rs . 12,000 ./-

THANK YOU: 

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