What is a Product Roadmap - CPMN v5

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what is a product roadmap?:

what is a product roadmap? Arthur Meadows February 2010 http://product-management.ning.com/

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agenda seven rules of roadmaps disclosure and trust definition

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with thanks to…..

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Lawrence Lessig

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who is he?

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Harvard law professor (Stanford law professor)

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founding board member of Creative Commons

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founding board member of Creative Commons board member of the Software Freedom Law Center

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founding board member of Creative Commons board member of the Software Freedom Law Center former board member of the Electronic Frontier Foundation

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for

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http://presentationzen.blogs.com/presentationzen/2005/10/the_lessig_meth.html his unique presentation style http://presentationzen.blogs.com/presentationzen/2005/10/the_lessig_meth.html

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who am i?

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Arthur Meadows

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product manager

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10 years

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software: green screen database apps client server internet mobile

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in x 2 (!!)

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currently product manager

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at

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what do we do?

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help early stage companies improve their chance of success

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what is a road map?

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definition

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if the product manager is the ceo of the product….

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then the product road map is the business plan of the product manager

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seven rules of road maps

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intention seven rules of road maps rule 1 commitment vs (or most probable scenario)

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highlights seven rules of road maps rule 2 details vs

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seven rules of road maps rule 2 (cont) less is more (see rule 7 too)

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align all business functions seven rules of road maps rule 3 (first-time) publication can reveal deep disjoints but roadmaps should

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seven rules of road maps rule 4 guaranteed to be: wrong disappointing

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seven rules of road maps rule 5 taken as the minute it is published

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seven rules of road maps rule 6 inappropriate disclosure spells

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seven rules of road maps

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seven rules of road maps rule 6 or

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seven rules of road maps rule 6 (loss of credibility)

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seven rules of road maps rule 7 disclosure proportional to trust

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disclosure and trust

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sharing your product roadmap

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not or

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but

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trusted engineering testing product marketing operational delivery customer support

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somewhat trusted THE MANAGEMENT

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then.…

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suspect sales marketing ??

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tricky ones development partners VARs, distributors, delivery partners analysts

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conclusions different audiences require different subsets of roadmap

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more whitepaper: feature prioritization and product road mapping www.stream121.com/whitepapers/featureprioritization1.htm

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thanks!

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