what is a product roadmap?: what is a product roadmap? Arthur Meadows
February 2010 http://product-management.ning.com/ Slide2: agenda seven rules of roadmaps disclosure and trust definition Slide3: with thanks to….. Slide4: Lawrence Lessig Slide5: who is he? Slide7: Harvard law professor (Stanford law professor) Slide8: founding board member of Creative Commons Slide9: founding board member of Creative Commons board member of the Software Freedom Law Center Slide10: founding board member of Creative Commons board member of the Software Freedom Law Center former board member of the Electronic Frontier Foundation Slide11: for Slide12: http://presentationzen.blogs.com/presentationzen/2005/10/the_lessig_meth.html his unique presentation style http://presentationzen.blogs.com/presentationzen/2005/10/the_lessig_meth.html Slide13: who am i? Slide14: Arthur Meadows Slide16: product manager Slide17: 10 years Slide18: software: green screen database apps client server internet mobile Slide19: in x 2 (!!) Slide20: currently product manager Slide21: at Slide22: what do we do? Slide23: help early stage companies improve their chance of success Slide24: what is a road map? Slide25: definition Slide26: if the product manager is the ceo of the product…. Slide27: then the product road map is the business plan of the product manager Slide28: seven rules of road maps Slide29: intention seven rules of road maps rule 1 commitment vs (or most probable scenario) Slide30: highlights seven rules of road maps rule 2 details vs Slide31: seven rules of road maps rule 2 (cont) less is more (see rule 7 too) Slide32: align all business functions seven rules of road maps rule 3 (first-time) publication can reveal deep disjoints but roadmaps should Slide33: seven rules of road maps rule 4 guaranteed to be: wrong disappointing Slide34: seven rules of road maps rule 5 taken as the minute it is published Slide35: seven rules of road maps rule 6 inappropriate disclosure spells Slide36: seven rules of road maps Slide37: seven rules of road maps rule 6 or Slide38: seven rules of road maps rule 6 (loss of credibility) Slide39: seven rules of road maps rule 7 disclosure proportional to trust Slide40: disclosure and trust Slide41: sharing your product roadmap Slide42: not or Slide43: but Slide45: trusted engineering testing product marketing operational delivery customer support Slide46: somewhat trusted THE MANAGEMENT Slide47: then.… Slide50: suspect sales marketing ?? Slide51: tricky ones development partners VARs, distributors, delivery partners analysts Slide52: conclusions different audiences require different subsets of roadmap Slide53: more whitepaper: feature prioritization and product road mapping www.stream121.com/whitepapers/featureprioritization1.htm Slide54: thanks!