Social Media Lead Generation [5 Steps]

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Social Media Lead Generation Builds Marketing Superstars Kipp Bodnar - @KBodnar32 Inbound Marketing Manager

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Define: L ead

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Please Tweet questions and comments to @KBodnar32 The Hashtag is # SMLead & #mpb2b .

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Lead Generation

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Social Media

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Misconceptions End Today

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Problem

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Problem: Generating More Leads With Less

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5 Steps

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WARNING: Steps Assume Understanding of Online Marketing and C ontent S trategy.

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Step 1: Get The Basics Right

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Landing Page Tips

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Offers That Rock

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Think Like Publisher

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Step 2: Maximize Content Discovery

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1 2 3 4 Abstract Concepts Regular Content Dedicated Monitoring Consistent Sharing Prioritized Engagement Framework: Content Discovery for Lead Generation

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Step 3: Create Conversion Ubiquity

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The New York Times Is The Competition

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Tweeting Landing Pages Doesn’t Kill Puppies

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Step 4: Test and Fail Fast

Abstract Concepts:

Abstract Concepts Set a clear qualitative objective. Set methodology for gathering data for success criteria. Conduct an experiment retrospective. Set action items following the experiment. 1 2 3 4 Framework: Social Media Lead Generation Testing

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Objective: Generate 100 Leads From Facebook in 90 Days

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Data Gathering: Use Web Analytics & CRM

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Data Gathering: Use Web Analytics or CRM

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Retrospective: Honest Reflection of Execution

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Action Items: Stop or Double Down

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Step 5: Optimize For Maximum Lead Flow

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Conversion Rates Vs. Traffic

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Don’t Believe Me

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Source: Science of Lead Generation

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Source: State of Inbound Marketing Report - http://bit.ly/aewfHr

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Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn

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The 5 Steps of Social Media Lead Generation Step 1: Get The Basics Right Step 2: Maximize Content Discovery Step 3: Create Conversion Ubiquity Step 4: Test and Fail Fast Step 5: Optimize For Maximum Lead Flow

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Y ou’re T he Star

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Don’t Wait

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End This Today

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?’s @Kbodnar32 Blog.Hubspot.com

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